La gestion de la relation client et le business to business dans le domaine électronique
Course material - 10 pages - ICT marketing
Nowadays, in our technological world, businesses have to take into account many new different parameters. Within the last decade, the development of the Internet and the access to a worldwide network also contribute to develop new businesses. Starts up and e-shops are now part of the...
The Global Portable Media Player Industry
Course material - 5 pages - ICT marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
E-Receipt
Course material - 16 pages - ICT marketing
According to Kotler, the term "new product? usually defines: - original products, product improvements, product modifications and New brands developed under the firm's own research. Also, the major sources of "new product ideas? are said to be customers, scientists, salesmen and managements....
Biometrics
Course material - 9 pages - ICT marketing
Increasing international communications in volume and diversity (physical or virtual) as well as increasing threats (terrorism, piracy...) appeal for a need to identify individuals. Indeed, important issues raise the numbers of terrorists, criminals and so on. People can prove their identity...
Literature review: On-line Marketing
Course material - 5 pages - ICT marketing
It is the internet that is transforming the business environment by creating new challenges and opportunities. This chapter provides an overview of the internet and its well defined characteristics. It highlights the key developments that have contributed to its explosive growth and its impact on...
