Abstract
NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even though NSW has achieved real success in tourism, it has faced a small but constant decline in the number of visitors for the last few years. Therefore, in order to increase the economic benefits of tourism, NSW has developed a tourism strategy, ?Towards 2020 Masterplan', that is focused on sustainable development. Its orientation is towards such forms of tourism which will create added value to all those who engage in the tourism trade. The aim of this strategy is to create a framework designed for the development of high quality, modern, and innovative tourism supply, that will increase the competitiveness of NSW tourism in markets where there is demand, and have capital waiting to be invested. The ultimate goal is to put NSW on the tourist map as one of the market leaders in the AsiaPacific.
