Abstract
The Business Travel and Tourism industry is one the most dynamic sub market of the MICE market at this time. There are many definitions relating to the MICE market which make it difficult to define. However, MICE stand for Meetings, Incentives, Conferences and Exhibitions related somehow to forms of tourism. Everyday thousand of business conferences and exhibitions are taking place all around the world bringing millions of business travelers. (Rogers, 2003). The US was the first country to recognize the potential of the MICE market. In 1896, the first convention bureau was formed in Detroit. Later, in 1914, the first International Association of Convention and Visitor Bureau (IACVB) was established, predominated by North American memberships. But, it was only in the 1920's that the industry began its real formation with the creations of trade associations such as the International Association for Exhibition Management in 1928.
