Research Done Hong Kong on the Tourism Carrying Capacity
Essay - 4 pages - Tourism marketing
Since the year 2012 Hong Kong could not always allow more visitors on several dimensions. It has been worrying ever since Hong Kong's tourist appeal has always been stronger than its capacity to hold more tourists. The four different dimensions that have always determined the tourism carrying...
International marketing: The strategic plan to introduce MTV's radio in the French market
Essay - 10 pages - Tourism marketing
The music industry will face great challenges for the next few years. Due to new technologies and especially the Internet, the industry has to find new ways to “sell music” and to make the customers interested in their product. The main issue in the music industry is the development of...
Strategic Marketing Communications: Recommendations for the new marketing campaign
Essay - 7 pages - Tourism marketing
In part one, we will see that the French marketing campaign of the product 'Nivea for Men' needs to be adapted to the Cypriot market so that the market perceives the benefits of this product and use it. In fact, this communication did not consider the macho aspect of the Cypriot society...
Marketing management in a Globalizing World
Essay - 9 pages - Tourism marketing
French Connection is a company founded in the United Kingdom in 1972 which produce and distributes branded fashion clothing for men and women to more than 30 countries around the world from their offices in London, New York, Hong Kong and Toronto. French Connection's company is a high street...
Does men perfume advertising influence French men (Nantes) consumers in their decision making process?
Essay - 35 pages - Tourism marketing
The advertising is currently present everywhere in our society where the information and the communication are dominant. Indeed, the studies demonstrate that we receive on average three thousand advertisements a day intended to influence us, what illustrates perfectly the omnipresence of the...
A sustainable luxury: When the luxury industry is becoming green - A report on the luxury industry market mix
Essay - 11 pages - Tourism marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
Dubai-Land, would the pharaohs have dared?
Essay - 11 pages - Tourism marketing
Dubai's fast improvement to a thriving city that is the model of modernity and global commerce was spearheaded by the discovery of oil and gas in the UAE. Subsequently Dubai's government launched a program of re-investment and diversification. As a result, the opulence generated by oil and gas...
French and English Documents Review - Dubai, a good model of tourist development?
Essay - 34 pages - Tourism marketing
The Persian Gulf region is known for being a very important area in terms of geopolitics. It holds up to 57% of the world's oil reserves and produces 27% of the global oil. Useless to say how vital to the world energy supply this region is and how extreme the tensions generated by this situation...
Dubailand - would the pharaohs have dared?
Essay - 8 pages - Tourism marketing
Dubai is the second largest of the seven city states in the United Arab Emirates (UAE), with Abu Dhabi as the largest. Since Dubai has proven reserves of only 4 billion barrels of oil, the government decided to implement a new strategy of economical diversification in order to get out of the...
The Club Med's strategies of growth
Essay - 3 pages - Tourism marketing
The Club Méditerranée is a French firm of services created in April 1950, which markets travel and leisure products under the name Club Med. Its logo represents a trident, Poseidon's attribute, and the symbol of his seas. Domination: The group's activities are the largest in the area....
Research methodology business tourism in France
Essay - 8 pages - Tourism marketing
Welcome to the wonderful and interesting world of Business Tourism! This essay is the second step of a huge research to find solutions to questions in this market of the wider tourism industry. Meetings, incentives, conferences, exhibitions, outdoor events and individual business travels justify...
A new type of tourism: Activity-based tourism, the examples of dark tourism and sport tourism
Essay - 13 pages - Tourism marketing
During the last decades, we have witnessed the existence of a tourism consumption model were consumers massively colonized all destinations worldwide indifferent to quality, environment and local cultures. However, for a few years, we have noticed the appearance of new trends in consumer...
Community festivals and events - Their role in raising awareness, generating pride and fostering a sense of belonging within socially isolated areas
Essay - 5 pages - Tourism marketing
Phillip Kotler's traditional definition of a product (1997) includes anything that can be offered to a market that might satisfy a demand. This large definition embraces goods, services, retail stores, persons, ideas and also places. Place marketing usually concerns countries, regions and big...
