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Presentations in tourism marketing

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19 nov. 2010
ppt

Integrated marketing communication(IMC) Measurement & Evaluation

Presentation - 38 pages - Tourism marketing

1) Consumer-generated advertising - People ? Consumers AND Generators - Creation of their own advertising ? loss of control - Consumer agency - Not only “co-creating brand meaning” but also “creating brand communication” 2) Virtual worlds - Kind of an online community -...

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