Abstract
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all of us harbored the same stereotypes about the German people such as, they are humorless, punctual, aggressive, distant, stubborn and obsessed with details. Working in this country enabled us to breakdown all those stereotypes and to better understand German culture. This study is therefore useful for our future in the European business environment.
