This document analyzes the effectiveness of Document 1's strategy in conveying the benefits of library attendance, highlighting its use of phatic, conative, and poetic functions to engage the reader and achieve its target audience's expected result. By comparing it with Document 2, the study reveals the differences in their implementation of these functions, with Document 1 excelling in the phatic function.
Extract
[...] Upon reading, it is easily noticeable that these documents promote library attendance through a cycling caravan. The cyclo-biblio aims to create a link between the very appreciated and increasingly valued cycling in France and library attendance. The cyclo-biblio is first the name of an association led by Lara Jovignot, which aims to revalue the attendance of libraries in our era where digital is taking over dangerously in practices. To do this, the association has adopted a logo that highlights the diversity and community spirit that are the core values that characterize libraries. [...]
[...] In addition, the text style is very attractive and gives its reader the desire to experiment with the service presented. All this contributes to the effectiveness of communication as the message is clearer and easier to assimilate for the reader. The graphic charter with bright colors, is embedded in the readers' memory and thus ensures a wider notoriety for the association. It is only under this condition that the transmission of a message can be effective among the public and trigger the expected reaction by the author of the message. [...]
[...] In this document, the only element we were able to note is the illustration by reportage images. This illustration allows the reader to project themselves by already having a preview of the event. After analysis, the phatic function is better exploited on document 1 than in document because the phatic function of a text or a speech consists mainly of questions posed to the public/reader and a special formatting, in order to stimulate interaction and make communication more active. Analysis of the expressive and conative functions of the two documents and their comparison It is a matter of documents presenting an event aimed at valorizing libraries and the public's enthusiasm for libraries." The expressive function also known as the emotive function consists of centering the message or communication on the speaker or the sender. [...]
[...] This content is focused on the sender of the message who is fully involved in presenting his activities, his roles, his partners, his objectives and especially his feelings. This document does not address the reader but is simply intended to make him discover the association and the justification of its event. In comparing them, we deduce that: - Document 1 implements the conative function - Document 2 highlights the expressive function The poetic function The poetic function consists in a valorization of the form and the aesthetic of the message. This form becomes, in fact, the essential part of the message. [...]
[...] So see you soon at your library The pronoun 'you' is also used and values the reader by giving them the impression that the document is personally addressed to them. This allows the reader to make a decision during the reading. All this gives rise to an interaction between the reader and the author of the communication in order to push the majority to satisfy their curiosity during the event and then within the libraries. Document 2 presents an article on the cyclo-biblio. This relatively long article presents the association to the public and explains the event. [...]
