Abstract
Green commitment is definitely today's hot trend in business. This phenomenon seems to involve more and more fields. For example, the surfboard manufacturing industry, which is very profitable, and has a sizeable market, is one of the new fields involved in recycling. Despite the eco-friendly image of the surfing community, this industry generates a lot of toxic wastes. The success of the small company Green Foam Blanks, which uses old surfboards to shape new ones, is a proof of the potential of environmental care in business today. Its founders have succeeded in remaining competitive with respect to their prices, and to their board's quality.
