Abstract
In order to know if wine is a global or local industry we will assign a score between 1 and 5. (1 means that the assumption is not very accurate and 5 meaning that the assumption is totally accurate.)
Globalization factors :
•The consumption of wine is now worldwide
•Production occurs in almost all continents
•Exports and Imports of this product are high
•The goal in the industry is to gain new markets and become popular
•Wine is a drink which is very common nowadays, so people can now distinguish between good and bad wine bad: that's why quality is increasingly gaining in significance.
Localization factors that work against globalization in this industry :
•Production techniques vary a lot in the different production regions
•Commercial and selling techniques are not used on the same scale everywhere
•Important gap in the pricing policy between old and new wine producers:
•Laws and regulations pertaining production is changing according to the place where the wine is produced
•Customers from different regions can have a totally different palate and it is usually very hard to create a global consumer profile
