Strategies France must implement to stay a leader in the global wine market

Abstract

The main reason to explain this crisis simply is that there is an extremely harsh worldwide competition. Indeed, the 'powerful' competitors to France's wine industry knew how to push their strengths using 'competitive and attractive' wines which charmed consumers and mainly irregular consumers. Of course, this does not concern premium wines (their historical image is very powerful and receives a lot of media coverage due to the 'Union des Grands Crus'), but mainly all the other kinds of wines.