Can India be called: « The future superpower »? - publié le 29/09/2010
Case study - 4 pages - Economy general
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
AuchanDrive, E-ZPass and Amadeus cases - publié le 29/09/2010
Case study - 10 pages - Economy general
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
Ebay's strategy in China: alliance or acquisition - publié le 29/09/2010
Case study - 5 pages - Economy general
When we talk about business, especially e-business and major firms which are well established in this sector, we mostly end up talking about American companies, because most people consider America as ‘the land of opportunity'. I definitely agree with this, because majority of the well...
Impact of the economic boom on Irish society (2006) - publié le 29/09/2010
Case study - 16 pages - Economy general
"To be Irish in 2006 is to be living through an unprecedented social experiment" (Holmquist 2006). This statement exemplifies the Irish economic performance in the 1990s. It puts an end to the years of high spending and taxes, an increasing inflation, low growth and soaring unemployment. Since...
Importing french wine to India
Case study - 7 pages - Economy general
Our wine house was created in 1986 and our first production was in 1988. Since then, we benefit from a great success, thanks to our bio-dynamical production process. The production process is carried out in a most traditional way. What we like is sincerity, personal sense of expression and...
Setting up a business in Bolivia - publié le 29/09/2010
Case study - 14 pages - Economy general
Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. Bolivia gained its...
AnimeHA, Full Tilt Poker and Alienware: case study of three successfull e-businesses - publié le 29/09/2010
Case study - 7 pages - Economy general
Nowadays, launching a successful e-business requires several conditions to be fulfilled. We must have knowledge of the current elements that are part of e-business, such as the different existing business models. We also have to be aware of the numerous applications provided by the Internet...
E business : Zara - publié le 29/09/2010
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...
At the heart of the Lyon Silk market: Stakes and challenges of international prospects - publié le 29/09/2010
Case study - 29 pages - Economy general
Our initiative cleary describe the historic interweavings between our city of Lyon and the international market of the silk. The story of the silk begins dates back to the Chinese tradition in XVIIth century BC and continues with three millenniums of exclusivity in the course of which China...
Doing business in China : Danone-Wahaha joint venture - publié le 29/09/2010
Case study - 6 pages - Economy general
1919: “DANONE” was founded by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt. “DANONE” is a Catalan diminutive of the name of his first son, Daniel. - 1929: The first factory was built in France, but during World War II, Daniel Carasso moved the...
Online clothes renting business: « Des Marques et Vous » - publié le 29/09/2010
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
Alibaba business values - publié le 29/09/2010
Case study - 10 pages - Economy general
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...
Group Renault in the Russian Market - publié le 29/09/2010
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Study on Moroccan Labour law, Labour Resources and Costs
Case study - 19 pages - Economy general
Morocco has created a favorable environment for investors as the result of an extensive program designed to attract business to the country. Multinational corporations that have invested in Morocco benefited from those competitive advantages on several fronts. This study gives detailed...
Procter and Gamble Japan: the SK 2 Globalization Project - publié le 29/09/2010
Case study - 13 pages - Economy general
Procter and Gamble have been operating internationally for decades. Number of countries in which P&G has been operating over years As we can see, there had been brisk development during the ‘50s and the ‘60s. Then, the internationalization process stagnated during the ‘70s. A...
McDonald's in India: a glocal strategy - publié le 29/09/2010
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
Schneider-Legrand merger: was Bruxelles "Wrong or Right"to block the merger? - publié le 29/09/2010
Case study - 5 pages - Economy general
This document will answer the following questions: Why did the European Commission decide to block the French merger? What was the opinion of Henri Lachmann (the CEO of Schneider Electric) about the veto? Is it usual to meet with this kind of refusal in Europe? What are the arguments against...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets - publié le 29/09/2010
Case study - 12 pages - Economy general
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and they...
Case study Schneider-LeGrand Merger
Case study - 14 pages - Economy general
Beginning with a certain turnover, the EU merger rules are to be applied to cross-border concentrations, irrespective of the size of the company or area of their activity. A pre-merger notification to the European Commission is obligatory. Most cases are closed by the completion of the phase I,...
Denmark: National Plan for Tourism - publié le 29/09/2010
Case study - 18 pages - Economy general
The Kingdom of Denmark, commonly known as Denmark, is a country located in the Scandinavian region of Northern Europe. It is the smallest and the southernmost among the Nordic countries. Greenland and the Faroe Islands are autonomous provinces of the Kingdom which are governed by domestic rules....
E-Tourism in Europe. The E-CRM and ITCs adoption issues: how to retain customers? - publié le 29/09/2010
Case study - 37 pages - Economy general
E-tourism offers the potential to make information and booking facilities available to a large number of consumers at a relatively lower cost. Among its several advantages are that it enables the tourism sector to make large scale savings on the production and distribution of print and other...
Airbus, A380 - Company profile - publié le 29/09/2010
Case study - 41 pages - Economy general
Airbus is one of the world's leading suppliers of commercial aircraft. This 100-seater boasts a major portion of the market share of annual deliveries worldwide. Its market share has grown from 15% in 1990 to 52% in 2003. On December 31, 2003, its backlog of orders (1,454 aircraft) stood at...
Banana War - publié le 29/09/2010
Case study - 6 pages - Economy general
I have found this argument interesting because it is important to introduce to the public, the serious situation in which they are forced to work as workers of the third world. With this, I want to denounce the serious violations of the rights of the workers working in multinationals, that...
eBay : Company profile and strategy - published: 29/09/2010
Case study - 6 pages - Economy general
With the advent of the new technologies, the distribution network has been completely reframed. The introduction of the Internet has revolutionized the consumer behavior. Indeed, electronic commerce has flourished over the last 5 years and the companies cannot afford to ignore such a development....
Internet Marketing Strategy Expedia.com and its main competitor Travelocity - published: 29/09/2010
Case study - 15 pages - Economy general
Taking a vacation has become increasingly easy as it is convenient to go online and book holidays. Probably more convenient than visiting a brick-and-mortar travel agency. The number of people booking holidays online is increasing as more and more people are becoming computer-literate, and...
The European System of Central Banks - published: 29/09/2010
Case study - 4 pages - Economy general
The European System of Central Banks (ESCB) is composed of the European Central Bank (ECB) and the National Central Banks (NCB's) of all 15 EU Member States. The "Eurosystem" is the term used to refer to the ECB and the NCBs of the Member States who have euro as their national currency. The...
Nuclear power in China
Case study - 24 pages - Economy general
Actual Chinese policy towards nuclear proliferation can be summed up in one figure: China wants to double its nuclear power capacity by 2020. Admittedly it will stands for "only" 5% of its energy mix, even though there are 24 reactors under construction in China at the beginning July 2009. When...
Economic development in Nigeria: The role of agriculture, FDI and trade relations with China, India and the USA
Case study - 15 pages - Economy general
Nigeria is one of the countries in Africa which have a large economy. It is also one of the most populated countries in Africa with the highest number of labor. The country is well endowed with mineral resources compared to other countries in Africa. It is the largest oil producer in Africa and...
