Abstract
Jeffrey E. Garten is a Washington executive who entered the Clinton administration in the summer of 1993 as the ?Under Secretary of Commerce for International Trade'. During his tenure, he decided to launch the Big Emerging Markets' project ('BEMs' project). This project flagged of with a very important question i.e. 'Where will the American interests lie in ten or twenty years from now?' His objective was to develop a comprehensive study on the phenomenon that he considered vital for developing international relations, i.e. the 'BEMs'. This study was aimed to create awareness among the officials to generate and implement their ideas as concrete actions to face this challenge.
