Market research firms in Russia: a comparative analysis for the benefit of foreign companies willing to set up there

Abstract

If an international company wants to settle in Russia, it should choose a market research firm to carry out a consumer research study in order to identify market performance and dynamics, solve marketing and sales problems and point out growth opportunities. Such firms operating on the Russian market can be either local companies or foreign businesses implemented in Russia. But before choosing to close a deal with one of them, the corporation planning to go the Russian market should make a comparative analysis.