New economic geography - what does it imply? - published: 29/09/2010
Essay - 2 pages - Economy general
An economy is a set of human and social activities and institutions related to the production, distribution, exchange and consumption of goods and services. Thus, it corresponds to the organized way a society provides for the wants and needs of its people. In a global context, there are different...
Should Lipton leaf tea enter the Brazilian market? - published: 29/09/2010
Market study - 60 pages - Economy general
Western Europe, Lipton's biggest market, shows a poor growth outlook in the tea market. The brand and other tea brands of Unilever are also present in other markets where the sales outlook is better, but are almost absent in Latin America with a unique presence in Chile. Nevertheless, this market...
The Euro: Costs & Benefits for France
Essay - 3 pages - Economy general
On the 1st of January 1999, the euro went into circulation as a common currency for eleven of the fifteen European Union countries, with Greece joining in 2001. France joined in 1999. The ratification of the Maastricht treaty in November of 1993 provoked the creation of the European Monetary...
The Yuan under the pressure of the International Community Should we revaluate the Yuan? - published: 29/09/2010
Essay - 65 pages - Economy general
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
What are the common classical liberal assumptions about human rights and how are they criticized by Proudhon, Marx, Engels, and Bebel? - published: 29/09/2010
Essay - 3 pages - Economy general
The United States declaration of rights proclaims three main rights: right to life, liberty, and pursuit of happiness. They are perceived as intrinsic to human beings. These principles were built in opposition to the monarchy and were supposed to ensure the people their rights, in the sense of...
Phillips and Young - the common critique of liberalism and the divergence of views on democracy, the equality and rights - published: 29/09/2010
Essay - 2 pages - Economy general
Our modern society has been solidly founded upon liberal principles; the Enlightenment constitutes one of the most influential political ideas in the nation-building process. Nevertheless, some criticism has emerged as our society seems to fail to provide all its citizens political equality....
Strategic Analysis of Aer Lingus - low cost airline
Case study - 7 pages - Economy general
This analysis has been made to show the various key points that define Aer Lingus as an organisation, which results in choosing the most adapted strategy when they are in a difficult phase. The airline industry is currently facing the consequences of the global economic crisis, i.e. higher...
North American Free Trade Agreement (NAFTA) and its consequences - published: 29/09/2010
Essay - 5 pages - Economy general
The agreement NAFTA (North American Free Trade Agreement) defines a free trade area of 430 million inhabitants trained by the United States, Canada and Mexico. Signed by the presidents of these three countries on October 7th, 1992 in San Antonio (Texas), the treaty came into effect on January...
How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010 - publié le 29/09/2010
Market study - 5 pages - Economy general
Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...
The World Trade Organization (WTO) - published: 29/09/2010
Essay - 8 pages - Economy general
The World Trade Organization (WTO) is a multilateral trading system; in other words, it is shaped by multilateral agreements between member states based on four principles. The first principle is transparency on trade exchanges and WTO decisions. Members have a transparency obligation such as...
The entrance of Swiss Lindt & Sprungli on the Finnish market - published: 29/09/2010
Case study - 11 pages - Economy general
Chocolate was imported in Europe in 1494 by Christophe Colomb. It was considered a medicine and then as a sweet. However, this product was used since long time by the Aztec and Mayans to fight against tiredness. In fact, chocolate has been used since V century BC. Thus, this product has become...
Evaluate the impact of global recession on international trade and investment with respect to France
Essay - 6 pages - Economy general
In the last few years, the International Business has been hit by a global recession. Economists were talking about the current situation of some countries, companies or economic issues more or less close to a situation of recession. These comments were relayed by lots of public media and it...
The recent economic crisis both confirms and challenges differing views of globalisation - published: 29/09/2010
Essay - 5 pages - Economy general
Globalization is the process of making businesses, philosophies, cultures and technologies on a worldwide basis, and where the global economy is characterized as being an interconnecting market place. According to George Stonehouse and his co-writers in 'Global and Transnational...
The body shop report: entering new markets - published: 29/09/2010
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Switzerland and globalisation - published: 29/09/2010
Case study - 8 pages - Economy general
In the context of our globalisation project, we had to choose a country, present it and show how it deals with this era of globalisation. We chose Switzerland because we thought that it was one of the best examples of globalisation. Effectively, before the phenomenon of globalization as we know...
Capitalism, planned economies and the concept of supply and demand - published: 29/09/2010
Study guide - 1 pages - Economy general
Capitalism is characterized by a private enterprise system contrary to a planned economy which is based on the collective or governmental ownership by the means of production, that is to say that all the enterprises in the country are public. Capitalism is theoretically based on a pure and...
"Unlimited Personal Liability" and the current financial crisis - published: 29/09/2010
Study guide - 1 pages - Economy general
The term "Unlimited Personal Liability" refers to a concept of law in the business world. It is related to the sole proprietorship business scheme: that is to say a form of business owned by one person. This concept holds a business owner personally responsible for all debts and financial...
Franchise, primary market" and "secondary markets" - published: 29/09/2010
Essay - 1 pages - Economy general
A franchise gives the right to the franchisee to operate a business as if it were part of a chain of other stores, while it is owned individually. The advantages to the franchiser are a fast and well controlled distribution of his product, the fact that he does not have to care for constructing...
What are the reasons for the Meetic's success? - published: 29/09/2010
Case study - 5 pages - Economy general
We cannot deny that Meetic has been a great success; it is the most popular European online dating service with a turnover of 115 millions euros in 2007. The most used dating website in Europe has as its main competitor is the internationally reputed company, Match.com. The launch of this type of...
E-business : strategies of 3 companies (Ryanair, Tupperware and Warner music group) - published: 29/09/2010
Case study - 7 pages - Economy general
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different...
E-business, cloud computing - published: 29/09/2010
Case study - 6 pages - Economy general
Cloud computing, what does it mean? If we mention it to our relatives, it sounds difficult to figure it out, and nevertheless this is a trend that we can witness in everyday life. The definition is, 'it is a way for the computers to forget the use of hard drives, all applications and data...
Economic globalization: the return of territory in the economic area
Essay - 4 pages - Economy general
The return of the territory is highlighted by some economists who highlight certain areas of the economic structure today (metropolitan cities). The major economic centers are organized around specific areas: the new spatialization of economic polarization is the ‘activities around major...
Pixmania.com - published: 29/09/2010
Case study - 35 pages - Economy general
Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the...
The economic policies of the ghetto - published: 29/09/2010
Essay - 5 pages - Economy general
Ghetto poverty is still the problem of 7 million of people, among the 30 million poor in the United States. It is a pressing issue, above all when we take into account media coverage that is given to these areas of social and spatial segregation. A mistake would be to consider only Black ghetto...
Asian business environment : A market survey of wine in China - publié le 29/09/2010
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there. Through this...
Can India be called: « The future superpower »? - publié le 29/09/2010
Case study - 4 pages - Economy general
Nowadays, Western countries are facing the ascendance of new economic rivals, especially the two Asian giants: China and India. India is described as an emerging global power through the eyes of the journalists in the financial press, who emphasize its successful Bollywood movie industry, its...
L'Oreal'case study: Strategy in China
Case study - 20 pages - Economy general
Since its creation in 1909 by a young French chemist called Eugene Schueller, L'Oreal has become one of the most powerful companies in the cosmetic industry. History Eugene Schueller established L'Oreal in 1909. Two years earlier, Mr. Schueller had developed an innovative hair-dye called...
AuchanDrive, E-ZPass and Amadeus cases - publié le 29/09/2010
Case study - 10 pages - Economy general
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...
Economic analysis of France
Essay - 14 pages - Economy general
Number of inhabitants: 64,350,759 people (on 1st January 2009), that is to say around 1 % of the global population. The population of France is growing. The demographic growth rate in France is of 0.574 % per year. The number of births is quite high in France. Indeed, there were 801,000 live...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are lots of emerging...
