Abstract
The current functioning of the world economy suffers from more and more blatant imbalance which affects particularly the producers of tropical farm produces, the victims of the agro-industrial politics based essentially on the returns and the profit.
The prices and the conditions of purchase are imposed on them without negotiation and mostly, these cost prices do not cover even production costs. So, according to the United Nations Organization for the Food and the Agriculture, on the 840 million persons who go hungry in 2007, 800 millions are farmers.
The business is indispensable to any company and partly the social link. Nevertheless, his current organization is often made:
Without knowing the producer as knowing the consumer: the producer does not know the destination of his product; the consumer ignores the real origin,
To the detriment of the producer and of the consumer: the most powerful intermediaries (big mark financiers, industrial groups, distributing financial, big bodies, buying groups) impose their rules, their prices, even their products, to the producers as to the consumers.
