Abstract
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and they represent a decisive stake for any MNC looking for geographic expansion in order to expand its international operations. We will try to evaluate the opportunities and the threats, the advantages and the disadvantages of both the markets in order to determine which market is worth entering. To carefully study these two giants, there are a lot of different aspects to take into consideration for any MNC. The following points will enable a MNC to determine the major market opportunities to implement a sustainable growth strategy.
