Abstract
The differences between Western and Asian behaviors are very significant, especially if we focus on the aspect of organizational behavior. The Asian values are fundamentally very different from the Western norms; and therefore it becomes quintessential to identify the main characteristics of the Asian business environments before dealing with Asian partners as this is a key step to succeed. Moreover, it is crucial to define the cultural norms of the various business factors. In order to compare the logic of Asian and Western business strategies, four elements will be studied: the role of government, the role of relationships, the importance of culture and finally their implication for competitive and business logic.
