Abstract
This document proposes to study how to export the brand Festins de Bourgogne, and focuses on the Middle Eastern and muslim market. Here is an extract of the document: In order to be exported, a product has to respect a lot of characteristics. The population of the United Arab Emirates is composed of a majority of Muslim people who eat halal products. Halal means lawful or permitted in the Arabic language. The opposite of halal is haram which means unlawful or forbidden. The terms halal and haram can be used in a lot of situations, but we will only focus on the food aspect. In some cases, the distinction between halal and haram products is clear. According to the Islamic Food and Nutrition Council of America, all products are halal except the following products which are haram: Swine/Pork and its by-products, animals improperly slaughtered or dead before slaughtering, alcoholic drinks and intoxicants, carnivorous animals, birds of prey and some other animals, and foods contaminated by any of the above products. But sometimes, there are mushbooh products which means doubtful or questionable, such as products containing gelatin, enzymes, emulsifiers and flavors. These products are questionable because of the unknown origin (vegetable or animal) of these ingredients. Regarding this aspect, we've decided not to select products containing alcohol or pork. Other meat products could be selected but they need a halal certificate. There are a multitude of companies and trade associations, each in their way, intending to reassure consumers of halal products, by providing a guarantee of the halal products.
