Abstract
"Propaganda, by whatever name we may call it, has become a very general phenomenon in the modern world. Differences in political regimes matter little; differences in social levels are more important; and most important is national self-awareness."(1) Actually, propaganda is a large scale phenomenon, predominant in every society and hard to define. To Jowett an O'Donnell, "Propaganda is a form of communication that attempts to achieve a response that furthers the desired intent of the propagandist." In the same way, De Vito, in 1986, identifies it as "organised persuasion" and Sproule, in 1994, defines it as "the work of large organisations or groups to win over the public for special interests through a massive orchestration of attractive conclusions packaged to conceal both their persuasive purpose and lack of supporting reasons." (2)Consequently, we can say that propaganda constitutes a specific class of mass communication which aim is to affect public opinion and behavioural change, to send out an ideology to an audience with a related objective. In its broad sense, it includes psychological action and warfare, re-education and brain-washing, public and human relations considered as a way to "adapt the individual to a society, to a living standard, to an activity"(3)
