Abstract
"Critically evaluate how the Government has attempted to persuade the public to 'change4life".
What is Obesity?
Obesity is defined as an excess of body fat accumulation and a body mass index (BMI) above 30. This physical condition leads to other physical disorders like diabetes and other diseases.
Unfortunately, obesity is a global issue and overweight levels are rising all over the world. United Kingdom isn't an exception: This epidemic has gone out of control. Moreover, even if most medical complications are found in adults, obesity levels are also rising in children. Furthermore, obesity-related illness is predicted to reach £50 billion by 2050 (Sottan & Lean, 2009). "Change4Life" is the response of the UK government against this crisis. This campaign aims to prevent citizen from obesity. It purposes to encourage a behavioural change in the UK by inspiring Britons to eat better and exercise more (Department of Health, 2010). Yet, a lot of controversies surround these kinds of campaigns according to which the government tends to communicate and influence a huge range of citizens. Through this essay, we will analyze how the UK government has attempted to persuade the public with 'Change4Life' in three ways: (1) on what is Change4Life founded?; (2) what kind of campaign has the government used? and then (3) evaluate the impact of Change4Life on Britons and its advantages/disadvantages.
