Abstract
In a world where globalization seems to be everywhere, some notions such as ethics, consumer policy, involving government and others organizations emerge. The ultimate aim of this is the well-being of people, more precisely, consumers.
The term "ethics" is used to define a system of moral principles and the process in which we know how to behave, to act, to react in society and with other people.
It defines also what is right and wrong to do in a specific situation where people share the same norms and values.
But it's basically more complicated to identify the impact of ethics in our current marketplace.
Moreover, consumer policy has been taken into account; it's the way for consumer to be informed about what they buy, prevent sellers to sell anything at any prices in bad conditions and so on.
Adam Smith, who was one of the first to affirm that people are selfish, tried to understand how people could have moral feelings, moral actions, reactions and judgement with others and forget a moment their nature and human self-interest.
On the first hand, we will define ethics and consumer policy in the context of the contemporary service sector to get a clear understanding of these concepts. Then, we will analyze the roles and effects of ethics in the modern society. Finally, we will identify and explain the roles and consequences of national and European governments.
