Which Factors Motivate Generation Z to Pay for and Recommend Premium Streaming Music?
Thesis - 40 pages - Digital & e-marketing
This thesis focuses on the music industry, and more specifically on the new economic model that is allowing this sector to grow again: on-demand music. Also known as music streaming, on-demand music has profoundly changed the way music is distributed and consumed and seems to meet a need...
Retailer perception towards adhesive industry: Jubilant Organosys Ltd
Thesis - 8 pages - Business strategy
Adhesives are substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive. Animal glue, a gelatin made from hides, hooves, or bones, was probably...
Multi-criteria selection of allied transportation firm: An application in plastic industry
Thesis - 12 pages - Management
Transportation is a critical process in supply chains which includes receiving raw material from suppliers and sending products to customers. Companies usually face the problem of selecting the proper transportation contractor to transfer their raw material and finished goods. However, this...
Experimental Determination of Rate Equation for Iodine-Propanone Reaction
Tutorials/exercises - 2 pages - Chemistry
Knowing the kinetics of chemical reactions is critical in fields such as pharmaceuticals and materials engineering. Kinetics are the quantity that allows the optimization of a process and manufacturing effective products. By calculating reaction rates, scientists can understand those...
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
Emotional Intelligence as a Key to Professional Success and a Healthy Society
Essay - 2 pages - Psychology
As a future job seeker and employee, emotional intelligence is crucial for me to attain professional success. (...) The theory of psychology that is linked the most to this job role is the Theory of Emotional Intelligence proposed by Daniel Goleman. This theory indicates that people who have...
The strategic process related to supplier selection in the aircraft industry
Case study - 18 pages - Business strategy
Nowadays, more firms choose to outsource activities and products which are considered outside of the company's core business. This enables them to concentrate exclusively on their main activity and become more efficient at it. Therefore, the selection and evaluation process of vendors likely to...
Porter's Five Forces - Fitbit
Case study - 4 pages - Sport marketing
Founded by James Parker and Eric Friedman in 2007, this American group produces activity trackers, connected watches and other products related to the health and fitness industry. James and Eric believe that, while their customers take health and fitness seriously, it does not have to be...
Megacorp's Crane Manufacturing company (CMC) operations analysis - published: 19/11/2022
Case study - 9 pages - Business strategy
The sales within the global crane markets have slated to the top forty-four billion dollars as of 2022. And the market is expanding at a steady 4 percent, it has been projected that the crane market will reach a total of 57 billion dollars by 2029. It is reasonable that the increased usage of...
Geography, Demography, Social Issues, Education and Culture in the United States of America
Course material - 20 pages - Sociology & social sciences
(...) One of the characteristics of US climatic conditions is the constant fear of violent climatic happening such as hurricanes (in the Southeast, particularly during the fall), violent wind storms known as "tornadoes" (the Midwest), or flooding due to heavy rainfall and storms in the eastern...
Chinese Multinational Companies' Innovation Strategies in France - publié le 19/05/2024
Dissertation - 31 pages - Business strategy
China is changing its strategy. From the mass production of products at very low costs and quality, Chinese state is now orientating its economy in order to be able to capture a growing part of the added value and to change the international production process to its advantage. In terms of...
The Role of FinTech in Transforming the Landscape of Banking
Dissertation - 10 pages - Bank marketing
The rapid growth of financial technologies (FinTech) is transforming and reshaping the future of banking services. With digital platforms replacing conventional methods of providing banking services globally, Fintech has evolved the application of innovative technologies in finance to develop...
Nintendo Wii: Entering a new industry of simulation - publié le 16/05/2009
Thesis - 13 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Opportunities and Limitations in targeting the Grey Segment: Example of the French Tourist Industry - publié le 09/02/2011
Dissertation - 40 pages - Economy general
Purpose - To improve the knowledge base concerning the growing senior population. Objectives - Assess the potentiality of the senior tourism market in France, by understanding their behavior and expectations. We also tried to analyze the attitudes of seniors towards advertising and Internet....
The strategic implications of branding in the international telecommunications industry
Thesis - 6 pages - Services marketing
Branding is the use of unique names, terms, signs, symbols, or designs or a combination of these factors to identify the source of a product or service (Kotler & Armstrong, 2008). According to Knox (2005), a brand is simply a thing, which provides the client supplementary charge founded on...
Nintendo Wii: Entering a new industry of simulation
Case study - 18 pages - Business strategy
In 1975, the world is changed by the creation of the interactive television. The components are packed with a 13-inch black-and-white TV set in a futuristic-looking cabinet. In this time period, the introduction of the first arcade video game comes about. However, the public found this new...
Internationalization Strategy Proposal - Tim Hortons
Case study - 12 pages - International marketing
The Tim Hortons chain was established in 1964 and opened in Hamilton, Ontario. The first Tim Hortons restaurants offered only two products: coffee and donuts. Over the years, Tim Hortons has become Canada's largest national chain in the coffee and bakery market. Tim Hortons has more than 4600...
Navigating Flair Airlines
Case study - 4 pages - Business strategy
Canada's heavyweight, Flair Airlines, is at the top of the flying world. It is famous for being a low-cost airline, so customers get reasonably priced flights. We will explore all the inner forces that push Flair onward in our tiny world. In our presentation, we will provide the reasons and...
PESTEL Analysis - Shein
Case study - 6 pages - Fashion and ready to wear marketing
Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages (Wang, 2018). Many workers...
Apple TV Brand Extension from Apple Inc
Case study - 7 pages - Business strategy
Apple Inc. is one of the global companies that has documented great success in competitive markets. Since the company was established, its turnover has increased from 3,2 dollars to one hundred and twenty billion dollars within twenty years (Zhang 2023, p.24). Apple Inc. was established in 1976...
Cyber Threats and Vulnerabilities
Essay - 4 pages - Management
The world today is in a major transition today, as we are continuously evolving. The Information technology is growing at a much higher rate than it was a few decades ago. Its incorporation into the business landscape has facilitated most of the companies going globally. There has been growth and...
META Platform Incorporation (Facebook)
Case study - 6 pages - Digital & e-marketing
Corporate Social Responsibility (CSR) is deeply ingrained in META's mission of positively impacting society and making the world more open and connected (Taulli, 2012). META is committed to fulfilling its ethical obligations by distinguishing between good and wrong, actively engaging in...
Theories in construction
Summary - 3 pages - Linguistics & languages
This document is a fully written reading note about two articles: Epistemological Explanation of Lean Construction » de Lauri Koskela, Andrea Ferrantelli, Jarkko Niiranen, Ergo Pikas, Bhargav Dave, paru dans le « Journal of construction engineering and management », vol.45, février...
Does the law of the sea provide a suitable framework for the regulation of marine genetic resources?
Case study - 14 pages - Literature
There are many challenges of marine engineering at the moment, and the industry is lacking the general ruling, law and indicators to work out a universal regulation, applied to all seas, oceans, including the territories of different countries. There have been many conferences held,...
Cultural project: Museums in Bradford - publié le 20/01/2009
Essay - 13 pages - Journalism
Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900). During this period, Bradford has become very rich...
Cultural project: Museums in Bradford
Essay - 20 pages - Arts and art history
Bradford is the 7th city in United Kingdom, with more than 478,800 inhabitants (metro district). Located in the West Yorkshire, this city has been developed thanks to the first industrial revolution (1780 - 1840) and the second one (1840 - 1900). During this period, Bradford has become very rich...
Applied problem solving in a workplace
Essay - 50 pages - Management
Problems are a natural part of the human form since the numbers of times that people make the wrong decisions are too many as a result the errors made. There is however a difference between the complex problems and the simple local problems that is easy to solve. Complex problems are the...
A study on the kinds of departments that form a hotel
Tutorials/exercises - 33 pages - Business strategy
The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege of the wealthy, but with the rise of...
An examination of China's evolution in manufacturing and innovation since 1978
Thesis - 11 pages - Business strategy
Since 1978, Chinese manufacturing industries have experienced remarkable growth and dramatic change. China is now the third largest manufacturing country in the world. Moreover, China is becoming more increasingly innovative with its own products and services. Yet, there is much to learn about...
CSF for implementing an ERP system
Tutorials/exercises - 57 pages - Computer science
The research project that this dissertation will study involves the factors that influence an implementation of an enterprise-wide information system in a large organization. More specifically, it will examine what the critical success factors (CSF) are for implementing an Enterprise Resource...
