The Specificities of Surgery
Worksheets - 5 pages - Medical studies
Surgery can refer to an invasive treatment, which is an aggressive approach that causes inflammation and involves "violating" a natural barrier in the human body (penetrating the skin or a mucous membrane to "work" inside the human body). An important concept in invasive treatment is the...
Marketing Mix - L'Oreal
Case study - 4 pages - Fashion and ready to wear marketing
L'Oréal is a French multinational company and the largest in the world specializing in the cosmetics and beauty sector. It was founded in 1909 by Eugène Paul Louis Schueller. The group has its operational headquarters based in Clichy, in the Hauts-de-Seine, and its main office in Paris. With...
Gender Inversion and Spectator Identity in Silence of the Lambs
Essay - 5 pages - Arts and art history
Jonathan Demme's 1991 film The Silence of the Lambs centers on a young FBI trainee's attempts to catch a deranged serial killer before he kills again. Clarice Starling is a young woman determined to rise through the ranks of the male FBI. Already at a social disadvantage due to her sex, she...
Changing mentality: An analysis of Dove's "Campaign for real beauty" (2006)
Essay - 9 pages - Business strategy
The brand Dove is part of the English-Dutch group Unilever. It accounts for 3% of Unilever's turnover. In 1957, Dove created soaps that contained 1/4th moisturizing cream, especially for sensitive skins (50% of women). Since then, Dove has always known how to appear different from its...
Mites
Tutorials/exercises - 4 pages - Biology
Mites make up the largest group in the class Arachnida. Most are small arthropods, and many are barely visible. Mites have two body regions, a small cephalothorax and a larger, unsegmented abdomen. The cephalothorax and abdomen are broadly joined, giving most mites an oblong to globular...
Strategy of L'Oreal
Essay - 21 pages - Business strategy
L'Oreal was created in 1907 by a French chemist: Eugene Schueller. The latter developed a synthetic formula, called Aureole, to dye hair. He then created his own formulas, manufactured his products and marketed them to Parisians hairdressers. In 1909, after registering the articles of the...
Aging case study
Case study - 8 pages - Biology
Aging, also known as senescence, is a physiological process that causes a slow deterioration of the functions of the body. It is characterized general degradation capacity of the body: Psychomotor, immune or reproductive. He 'spares no area of the human body, whether skin, bones,...
Lyme disease: history, causes & transmission, effects & symptoms, diagnosis, treatments, prevention
Essay - 4 pages - Medical studies
Lyme disease begins as an infection caused by black-legged ticks. Usually living in wooded areas such as forests, these ticks can attach themselves to the skin of humans and bite them, infecting them a bacterium called Borrelia burgdorferi (CDC 2008). Several days or weeks after such a...
Mini-epidemics of infection by Pseudomonas and its outbreak
Thesis - 6 pages - Medical studies
Although outbreaks of infections with Pseudomonas aeruginosa pseu extra-mural have been described, this germ is not pathogenic in the immune competent host. For against, it is a major agent of nosocomial infections, especially in the ICU, where he is responsible for pneumonia, urinary or...
The essence of apartheid
Case study - 4 pages - Social, moral & civic education
Apartheid in South Africa is seen as something so common that it is in the Constitution. It is the only nation in the world that skin color determines the conditions of life and survival of people, despite the many historical justifications, the Apartheid violates all the conditions of...
Advertising and communication - published: 29/09/2010
Case study - 10 pages - Management
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this...
Landon Care Products Incorporation
Case study - 5 pages - Human resources
Landon Care Products Incorporation is an American company that deals with cosmetics products, such as skin care products and it is based in Connecticut. Landon Care Products, Inc was acquired in January 2007 by a multibillion dollar beauty company from Europe called...
International Strategic Management - L'Oreal
Thesis - 13 pages - Business strategy
Owing to the saturation of domestic markets and the intensification of competition, companies are forced to internationalize their operations by exploiting new markets not just to survive but also to grow (Souvik Dhar, 2006). Different strategies have to be adopted according to the consumer. Many...
L'Oreal's Communication Campaign
Thesis - 14 pages - Services marketing
This document aims to implement a communication campaign plan for the 100th anniversary of L'Oreal by taking all the steps of a marketing plan into consideration. The tools employed are: SWOT analysis, study of the goals and targets of the communication, to create a press campaign and envisage...
Strategic analysis of the L'Oreal group
Thesis - 32 pages - Business strategy
The cosmetics market is one of the biggest markets with technology.It creates a net turnover of 6 per year, 543 billion euros in France and is one of the largest markets in the world. The figure seems impressive; it merely reflects the enthusiasm and buying of more and more beauty products by...
Small-Pox: Remedies and diagnosis
Course material - 9 pages - Medical studies
Owing to the beneficent discovery of Edward Jenner the full terrors of small-pox as it used to prevail can now hardly be realized. In unvaccinated persons, and those upon whom the operation has been performed imperfectly, the disease may still rage with all its natural violence, but in ordinary...
Nivea For Men 'Summer Look'
Thesis - 4 pages - Business strategy
Today, metro sexuality is a trend gradually gaining momentum in our society. Men are not afraid to push open the door of a perfume shop to buy their shower gel or scented balm or moisturizing aftershave! The most audacious ones even dare to buy the anti-wrinkle masks or self-tanner and because...
Female Beauty in Japan: perceptions and evolutions
Thesis - 7 pages - Sociology & social sciences
Japan, is widely known for origami, the art of folding a kimono, ikebana and many such arts that require patience and discipline and seek to "beautify" the environment. However, in this document we will study the Japanese notion of beauty as it is applied to women. What does it mean to be...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...
Dove: evolution of a brand
Thesis - 3 pages - Business strategy
Dove, a major market for hygiene and beauty, is part of the Unilever Group. As early as 1957, Dove was distinguished from its competitors, revolutionizing the brand in the medical world by launching a soap consisting of 25% moisturizer for sensitive skin. It defines it as, being...
French cosmetics in the United States
Thesis - 60 pages - Business strategy
The establishment of new French cosmetic companies in the United States is an interesting topic to discuss in the current scenario. For many years, France and its beauty products in particular have always enjoyed a good reputation across the Atlantic that allowed young French companies to achieve...
Marketing strategy: Case of Lacoste
Case study - 28 pages - Services marketing
The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...
Estee Lauder: Brand management
Thesis - 5 pages - Management
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...
Yves Rocher: Its international development
Thesis - 30 pages - Business strategy
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of the opening up of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...
'When China changes the world": Erik Izraelewicz
Book review - 5 pages - Economy general
"The snake has initiated its transformation", said Erik IZRAELEWIZC playing this animal metaphor to evoke China, stripped of its skin spotted with communism and protectionism, which finally awakened. Modern cities developed there, and have tripled in volume in recent years. Cities like...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
Strategic analysis of L'Oreal (2008)
Case study - 8 pages - Business strategy
The L'Oreal group, which was established in 1907, is a world leader in the cosmetics market. Representative of a century of expertise, the group is present in all continents with subsidiaries in 58 countries and product sales in 130 countries. It also included 19 global brands and 15,800...
Evolution of marketing in the cosmetics sector by Dove: A three-point analysis
Worksheets - 5 pages - Management
Through the centuries, the image and role of women have taken several forms. However, women have always been confronted with very restricted stereotypes of beauty. Historically, society and the media define the standards of beauty that most women seek to comply. From the 60s, the cult of...
Yves Rocher, its development on international scene and in particular in Canada
Case study - 46 pages - Services marketing
From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their counterparts...
Study of the Yves Rocher in China
Case study - 51 pages - Services marketing
The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...
