The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...
Management of Innovation - process and creativity
Case study - 15 pages - Business strategy
We use the word 'Innovation' a lot currently. In reports, in all the internal communications, in the Union speeches, in the advertising campaigns, in politics, this word is up-to-date in every business and every organization. In this way, a companies which do not put in place innovative...
The growth of the Luxembourg real estate market: speculative bubble or viable situation?
Dissertation - 38 pages - Economy general
Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...
The Business Gateway to Qatar 2006
Essay - 102 pages - Economy general
The state of Qatar offers a unique variety of opportunities. Having almost entirely transformed itself during the last several years, the country keeps its incredible momentum of steady development. However under the auspices and progressive guidance of His Highness the Emir of the State of...
Case Michelin
Case study - 26 pages - Business strategy
Founded in 1889, the company Michelin has experienced tremendous growth. Developing in the first place, construction activity and agricultural equipment, manufacturing rubber bullets, the company has established itself as the world leader by developing its business portfolio. Created by Edouard...
In company project, final report : Costa Croisières
Case study - 24 pages - Tourism marketing
Our report intends to provide COSTA CROISIERES with useful data regarding the Cruise Market in China on one hand and expatriates' needs and expectations in terms of a vacation on the other. The main purpose of this report is both to analyze deeply and try to come up with relevant...
The launch of a new concept on the market - A revolutionnary war game
Market study - 28 pages - Brand management
This case provides a lot of different tools to understand the implementation of a new product or concept on the market. This case deals a lot with a marketing part, which shows to what extent the launch of a new concept is important. In another part, you will see the launch of a new concept of...
Global marketing
Case study - 30 pages - Services marketing
Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and one...
Devolution
Essay - 9 pages - Political science
Devolution is “a form of subsidiary passing power back to the people “ ; “ it is the transfer to a subordinate elected body , on a geographical basis, of functions at present being exercised by Ministers and Parliament.“ (“Definitely British, Absolutely American!”,...
Analysis of marketing business "Smartbox"
Case study - 41 pages - Brand management
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...
The regional balance in the United Kingdom
Thesis - 4 pages - Political science
The United Kingdom is integrated in a process of globalization characterized by competition. Innovation is an important factor for regional growth. And a lot of disparities existed between the Britain's regions, because the level of regional development is uneven. In effect, The United Kingdom is...
The global youth market (with a case study about Converse) - publié le 20/01/2009
Market study - 30 pages - Services marketing
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
The global youth market (with a case study about Converse)
Case study - 8 pages - Clients and users behaviour
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Analysis of marketing business "Smartbox" - published: 29/09/2010
Case study - 41 pages - Services marketing
Every organization operates in an environment and no organization can exist in a bubble of its own. All companies obtain raw materials, labor, information and other diverse resources from the environment. Most of the strategists confirm that a thorough understanding of the environment is...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
Making 'inn'-roads into Indonesia : Potentials and risks of launching a hotel chain in Indonesia
Market study - 50 pages - Business strategy
Since I first started studying at the university level, I often went abroad to work, perfected language skills, or simply took some time off. It was only last year that I have had the opportunity to carry out an internship. After the Licence year at the University of Evry, France, I worked for...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
How Clarins and its "Body Lift" can be a total success in Brazil? - publié le 15/01/2009
Essay - 27 pages - Business strategy
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...
Air France : Marketing and communication report (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
Project launch - a new product in 2050 (virtual vacation)
Dissertation - 31 pages - Business strategy
Real Travel proposes to combine two services in one. Our company offers a very cheap stay abroad to foreign students and allows families to leave their home serene during holiday. In addition to the house supervision, our company relieves the owner from worries about the caring of his pets and...
How Clarins and its "Body Lift" can be a total success in Brazil?
Market study - 36 pages - International marketing
After three centuries under the rule of Portugal, Brazil became an independent nation in 1822. Exploiting vast natural resources, it is today South America's leading economic power and a regional leader. Meanwhile Brazil continues to develop its interior with an industrial and agricultural...
Air France : rapport de marketing et de communication (2006)
Case study - 37 pages - Services marketing
As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
The impact of the Beijing Olympic Games in China - publié le 29/09/2010
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to the world....
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to the world....
Cultural analysis of France
Course material - 18 pages - Sociology & social sciences
France is one of the 27 member States of the European Union. This means it enjoys the four fundamental freedoms within the European market: freedom of movement for people, money, services and goods. France is located in Western Europe, a developed area with all the necessary infrastructures for...
The Alliance Theater : A case study - publié le 17/05/2009
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
