Treaty of Rome and social policies
Internship report - 1 pages - International relations
On 25 March, 1957, six founders - France, Germany, Italy, the Netherlands, Belgium and Luxembourg - signed the Treaty of Rome establishing the European Economic Community (EEC), a common market with free movement of goods, capital, labor and services. In this paper, we will try to...
Coca Cola - presentation of the company and its strategy
Case study - 12 pages - Services marketing
The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the Coca-Cola Company represent...
Fairness Chocolate marketing proposal
Essay - 6 pages - Services marketing
We are making changes for the better in a 20-year old fine chocolates company. We have gained success over the past 20 years in the continental United States, and we are ready to succeed in Belgium as well. Our customers are the middle class with a zeal for social responsibility in...
Pros and cons for the UK to join the Single currency
Essay - 4 pages - Economy general
For many people, in favour of the EMU and the sceptics of EMU alike, the single currency points is inescapably part of the political union. Looking at past history, monetary unions linking independent states of dissimilar size and power (like that of Belgium and Luxembourg today) have not...
The Schengen Information System (SIS), functions, issues and problems
Thesis - 7 pages - Computer science
The purpose of this essay is to present an overview of the main functions of the Schengen Information system (SIS), as well of the main issues and problems surrounding its use. In the first part of this essay, a description of the functions, the functioning and the architecture of the SIS will...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
The establishment of 'Le Pain Quotidien ' in New York
Thesis - 13 pages - Business strategy
In the late 1980s, Alain Coumont, a Belgian chef, revolutionized the concept of the bakery with ‘Le Pain quotidien'. It is a place where you can find all kinds of organic products including different varieties of bread, which the customer may take away or eat, in a friendly atmosphere around...
Marketing study of Nutella
Thesis - 8 pages - Services marketing
Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...
Belgian administrative law: Definition, characteristics and sources
Thesis - 11 pages - Administrative law
Administrative law is a set of legal rules other than constitutional law that establish the organization, functions and working procedures of the administrative structures of the state. It comprises all the legal rules, other than constitutional law. The Constitution is the foundation of...
Analysis of the e-business strategy used at Picard Surgeles
Case study - 13 pages - Business strategy
Picard Surgeles or Picard Frozen foods is a French company that was founded by Raymond Picard in 1906. This company is France's leading frozen foods specialist. It is both a manufacturer and distributor of frozen foods. It has about 1000 products on offer, and a distribution network of 800...
Analysis and strategy of AXA
Case study - 5 pages - Business strategy
I) Activity: AXA is a global company that enjoys a favorable international reputation. It has acquired 3% of the world insurance market. AXA is one of the world's leading insurance companies and has a turnover of more than 90 billion €. It has 65 million customers worldwide and 150,000...
Sub-Saharan Africa, of the middle of the years 1950 at the end of the Eighties
Case study - 8 pages - Geography
The process of colonization was marked by dominance and imperialism and dates back to the 16th century. From that time, the Portuguese and Spanish shared the known world and established colonies (territory under a foreign state, the mainland). A new doctrine called colonialism was born and called...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two...
General Motors - can the restructuring plan of 2009 lead to the consolidation of the group?
Case study - 8 pages - Services marketing
The sustainability of General Motors is now in the restructuring stage of the project presented at the end of last year in the U.S. Congress. Due to the difficulties encountered by General Motors during the recent economic and financial crisis, the latter faced constraints for thirty-nine days...
Is the euro a success?
Essay - 13 pages - European union
Now accused of all evils (stifling exports, slowing growth, feeding speculation, etc.), the euro seems to have become everybody's favorite scapegoat. Yet it remains that this currency is a unique experience (a single currency managed jointly by several countries), and it is undeniable that the...
The situation of the extreme right-hand side in Europe
Essay - 7 pages - Political science
In his book, "Europe on black shirt: extreme European Right from 1945 to today", Pierre Milza mentioned about the breakthrough of national populism, and its roots in the European political landscape. The main danger comes from its position as an emblem of social protest. Jean Guy Prevost...
North Atlantic Pact (NATO)
Case study - 7 pages - Political science
April 4, 1949 witnessed the signing of the Treaty of the North Atlantic (or Atlantic Pact) thus marking the birth of the NATO military alliance between the United States, Canada and 10 European countries: France, the United Kingdom, Belgium, Luxembourg, the Netherlands, Iceland, Denmark,...
The right to strike in Europe
Essay - 9 pages - European law
'A strike is the name given to a collective movement conducted at the initiative of all or part of the staff of a company, usually intended to compel employers to negotiate working conditions and pay (Law Dictionary). The right to strike presupposes that there is a contract of employment....
Company analysis: Richart's chocolate business
Case study - 8 pages - Business strategy
The first strategic turnaround in the life of chocolatier Michel Richart was when he decided to produce and focus on the art of chocolate making. Subsequently, he sold his bakery and moved to Fontaines sur Saone. He specialized in the sale of "anonymous bulk" for professional chocolate makers....
Strategic management - the example of Google Enterprise
Case study - 4 pages - Management
Google is a company which was founded in 1998 in Silicon Valley by Larry Page and Sergey Brin. This company was built around the search engine of the same name, which is to say on the Internet. It subsequently developed its business around various Internet services. Segmentation became crucial...
The expansion of Clarins in India
Case study - 18 pages - Finance
The Clarins group was created in 1954 by Jacques Courtin-Clarins. It is a public company with a supervisory board and a Board of Directors, with a capital of around 325 million Euros divided into 40.6 million shares. In the beginning, Jacques Courtin first opened a beauty parlor in Paris. He...
Study of standards of IAS (International Accounting Standards), of an international dimension, and comparison with principal rival of the US GAAP
Dissertation - 93 pages - Accounting
The last modification date of the French accounting plan was in the year 1999. This change has increased the rigor given to accounting in French companies. The (International Accounting Standards or the IAS are developed by members of the NCC with transparency. In Europe, the Commission...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
The international success of IKEA
Essay - 12 pages - Services marketing
The IKEA story began in 1943 when a young Swede, Ingvar Kamprad, was offered by his father a sum of money as a graduation gift. Ingvar Kamprad used the money to start a business which he called IKEA. This young business executive's idea was to position his company to a market segment that...
Study of the market of the pork-butchery in Germany (2005)
Market study - 8 pages - Services marketing
Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of...
The Pierre & Vacances Group
Case study - 18 pages - Services marketing
Pierre & Vacances is one of the leading European groups in lending holiday apartments. Its success is based on an economic model based on the synergy between real estate and tourism. The headquarters is located in Europe with more than 8 complementary brands. ? Commitments / Values The...
