Brand Renaming Strategy: A Guide to Simplifying Brand Image
Diploma Thesis - 12 pages - Marketing theories
Discover the ins and outs of brand renaming strategies, from soft change-overs to substitution, and learn how to simplify your brand image in the minds of consumers. Explore the challenges and opportunities of rebranding, and get expert insights on how to execute a successful...
Sephora Brand Image on Social Networks
Case study - 8 pages - Digital & e-marketing
This report examines how Sephora develops its brand image through social networks and the benefits it derives from it.
Mega-Sport Events: Impact on Women Opportunities in Sponsorship and Their Brand Image
Dissertation - 34 pages - Sport marketing
"Sport has the power to change the world," declared Nelson Mandela in his famous speech at the first Laureus World Sports Awards in Monaco in 2000. According to research done by A.T. Kearney, the global sports market is worth somewhere between $480 billion to $620 billion. Over and above the huge...
Brand image analysis - Whole Foods Market
Case study - 2 pages - Distribution marketing
In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market. You might...
The Dasani brand and its positioning - A case study to improve the brand image - published: 21/02/2009
Case study - 48 pages - Brand management
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target...
An investigation into the use of celebrities by companies - impact on brand image
Dissertation - 27 pages - Brand management
Celebrity Marketing represents a marketing vehicle, which is nowadays frequent. This study explores different ways to use a celebrity, but especially the impact they have on the brand image. The celebrity endorsement is not without risk, and the case of negative match between...
Strategic marketing: The brand image functional to Nissan
Case study - 7 pages - Business strategy
Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...
Strategic marketing: The brand image applied to Nissan
Case study - 7 pages - Business strategy
Nissan is a Japanese motor company that was founded in 19311. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales was $1.52 billion USD, and Nissan produced 3,395,065 cars this same year. Nissan is part of the Japanese biggest automotive...
Repositioning McDonald's brand image
Thesis - 6 pages - Business strategy
Although it is the world's largest fast food chain , McDonald's currently faces many problems. In particular, its performance in the UK is a troubling, due to a recent “slump in sales” . It is clear that the McDonald's brand needs to be revitalised in order to engage UK...
The Dasani brand and its positioning - A case study to improve the brand image
Case study - 48 pages - Services marketing
portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Importance and need of creating a brand image
Thesis - 6 pages - Business strategy
Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the...
Brand image management Marlboro vs. Camel in Germany
Case study - 18 pages - International marketing
Let us look into the projected image by the brand Marlboro. This advert shows a man or a Cowboy, galloping in his horse through the woods. This action gives the movement to the picture and brings life to the advert. There is not much text, and the only word that can be read clearly...
The image of the perfume brand : Clive Christian
Case study - 9 pages - Luxury marketing
Clive Christian's brand image has been maintained through communications focused on the product's exclusive imagery, high quality, premium prices and limited distribution all over the world. From the beginning, Clive Christian has displayed its high quality perfume through...
The image of the perfume brand : Clive Christian - publié le 29/09/2010
Case study - 9 pages - Services marketing
Clive Christian's brand image has been maintained through communications focused on the product's exclusive imagery, high quality, premium prices and limited distribution all over the world. From the beginning, Clive Christian has displayed its high quality perfume through...
Boxgreen's brand strategy and marketing analysis
Case study - 16 pages - Business strategy
Among parents, snacks do not have a good reputation: they are too greasy, too sweet, too salty, and not filling enough to properly satiate. In this crowded segment, Boxgreen proposes a natural and healthy alternative. Boxgreen's products are rich in fibers and formulated without artificial...
Sport Barantula, a new sportswear brand
Case study - 7 pages - International marketing
We are an upcoming unlaunched business that specializes in offering sportswear with Celtic-inspired motifs. Our goal is to provide high-quality and stylish products that meet the needs of sporty students, outdoor adventurers, and fitness fanatics. That's why our mission is to provide athletes...
Brand management : Dior
Case study - 6 pages - Business strategy
Perfumes Christian Dior is a company created after the war in 1947 by Marcel Boussac using the patronymic of the fashion designer Christian Dior. Dior is one of the world's top fashion houses. The brand belongs to the group Louis-Vuitton Moët and Chandon. (LVMH). Within 20 years LVMH...
The influence of brand equity on the success of franchises' expansion
Dissertation - 112 pages - Management
Previous research widely recognizes brand equity as a factor of durability for a business model. However, there is a noticeable gap in the literature in identifying the influence of brand perception on the success of a franchise firm. Addressing these gaps, this paper explores the...
Indicators to measure image: Sponsorship for sports
Case study - 5 pages - Sports
Sponsor of the image measurement indicators are essential to business. A sponsorship deal is in place to naturally enhance the brand image and thus favorably influence the audience. To be effective, sponsorship should produce a positive image and brand quality....
Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?
Text commentary - 2 pages - Fashion and ready to wear marketing
This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...
Changes in corporate identity: Importance of 'image makeover' to organizations
Internship report - 2 pages - Management
From the basic wholesaler on the corner of your street to the strong multinational chocolate factory Ferrero, every organization has its own identity. According to Van Riel and Balmer (1997), identity presents the company's competitive advantage by putting forward its individuality regarding its...
Absolut Vodka brand mangament
Case study - 25 pages - Brand management
Absolut Vodka is a reference in the premium vodka sector. If the product is more than 100 years old, on the contrary the brand is a recent creation. The 17th of April 1979, Ahus, little Swedish village located at six hundred kilometers of Stockholm, is living without being aware of it an...
Implantation of a premium automotive brand in the saturated German market
Thesis - 101 pages - International marketing
The German premium automotive market belongs to one of the most saturated market in Europe due to its large population and its strong economy, the most powerful within the European Union, which results a high standard of living. Added with the presence of local premium manufacturers, these...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...
The segmentation of consumers towards the diversification of luxury brands
Dissertation - 100 pages - Luxury marketing
In a world where the competition is hard, luxury brands expanded their strategies in order to attract new customers and leverage their equity against their several competitors. Apparently, the main products derived from the original brand do not anymore suffice to the luxury...
Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)
Case study - 5 pages - Fashion and ready to wear marketing
Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
The North Face: Brand extension, Ecoresponsible strategy, Store management - Missions
Sectorial analysis - 4 pages - Brand management
The North Face managers are wondering how they can capitalize on their mainstream success to become more ecologically compatible and make it easier to manage their stores.
Growing Body Dysmorphia Issues Among Females and accepting body image in children
Tutorials/exercises - 4 pages - Sociology & social sciences
There is no corner that social media has not pervaded in our lives, making it an inexorable place of scrutiny for beauty and lifestyle choices. I am a young woman and, thus, am already considerably aware of the pressure to look and live in a specific way, a lot of which many claim the carefully...
