The Kooples in the USA - publié le 28/06/2012
Case study - 25 pages - Business strategy
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with...
Fashion history: main dates, facts & actors
Essay - 8 pages - Fashion and ready to wear marketing
The idea of fashion as we know it started from the industrial revolution of the 19th century. During the renaissance, fashion was used to differentiate the different social classes: the king was the only one who could wear certain colors or materials such as purple, fur, silk, lace etc. After the...
Zara Vs Mango
Case study - 42 pages - Fashion and ready to wear marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they...
International marketing: the French company Caroll in Brazil - publié le 16/01/2009
Essay - 16 pages - Services marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
Competitive environment analysis: H&M - published: 19/02/2009
Case study - 10 pages - Fashion and ready to wear marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
International marketing: the French company Caroll in Brazil
Case study - 30 pages - International marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
Business plan: Washybar, why wash and wait when you can drink and wash? - publié le 12/11/2014
Business plan - 30 pages - Business strategy
We want to create a new concept, allying a laundry in which anyone can come and make his washing, with a bar. This will allow people to do something while there are waiting for their clothes to be washed. This new concept will offer real convenience to the users of the laundry, allowing...
Business plan: Washybar, why wash and wait when you can drink and wash? - publié le 16/01/2009
Business plan - 18 pages - Business strategy
The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40...
Business plan: Washybar, why wash and wait when you can drink and wash?
Business plan - 40 pages - Business strategy
The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40...
Competitive environment analysis: H&M
Thesis - 8 pages - Services marketing
We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...
Business plan for a start up business in Cameroon
Business plan - 18 pages - Business strategy
Bell Dames is a clothing line targeting females between the ages 15 to 65. We will not stop at only developing a clothing line but will also use advertisements alongside promotional campaigns to support our company. We plan to work hand in gloves with other companies to develop brand awareness...
Feasibility study of the Primark company in the French market - publié le 12/12/2010
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Fashion and ready to wear marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
Caroll's introduction to the Chinese middle market - publié le 16/01/2009
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...
The plus size apparel market in the U.S.
Market study - 5 pages - Business strategy
The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the...
Organic clothing: a change in behaviour - analysis of marketing campaigns - published: 29/09/2010
Case study - 4 pages - Services marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
Caroll's introduction to the Chinese middle market
Case study - 9 pages - Stock exchange
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...
Case study: Zara - published: 31/12/2010
Case study - 5 pages - Business strategy
Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company Inditex,...
Marketing - Diesel - publié le 29/09/2010
Case study - 48 pages - Services marketing
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Strategic marketing plan: Case of Caroll
Thesis - 12 pages - Business strategy
Moving to China is always a big challenge. The growing economy of this vast country, which counts more than 1.3 billion of people, represents an “Eldorado” for western companies. A lot of potential customers and an emerging middle-class population makes this country very attractive...
A comparative analysis of the French baby wears market and its main competitors
Sectorial analysis - 41 pages - Fashion and ready to wear marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Business plan : Elegance
Business plan - 20 pages - Fashion and ready to wear marketing
Elegance designs, produces and sells clothes adapted to the expectations of senior and disabled people. Elegance is committed to remain close to its customers. The company is located in Lyon, a city that occupies a central position in the regions of Rhône-Alpes and PACA. This city has been...
Zara, mode rapide
Case study - 19 pages - Management
"When Spain's Crown Prince Felipe and Letizia Ortiz Rocasolano announced their engagement in 2003, the bride-to-be wore a stylish white trouser-suit which raised some eyebrows among those concerned with royal protocol. But within a few weeks, hundreds of European women were wearing something...
A comparative analysis of the French baby wears market and its main competitors - published: 17/05/2009
Case study - 27 pages - Services marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
Marketing - Diesel
Case study - 48 pages - Fashion and ready to wear marketing
In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...
Setting-up of Kanabeach in Australia
Case study - 25 pages - International marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
Setting-up of Kanabeach in Australia - publié le 29/09/2010
Case study - 25 pages - Services marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
