Commercial communication: strategy marketing, between H&M and ZARA
Essay - 33 pages - Services marketing
It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...
Nike's artistic communication
Dissertation - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in the...
What can the study of EU environmental policy tell us about EU governance?
Case study - 10 pages - Political science
Although it was not at the core of the EU integration, the environmental policy is nowadays at the heart of the EU policy-making and governance. This regulatory policy relies on the statement that all human actions have an impact (positive or negative) on the environment....
The Sunshine Policy (1998-2008) on the Korean peninsula, a critical assessment questioning the dominant western paradigm
Essay - 10 pages - International relations
This article criticizes the dominant Western paradigm vis-à-vis North Korea, which is often critical towards it, while Pyongyang has sometimes been able to compromise. This paper seeks to highlight the reasons why North Korea and South Korea have not achieved reunification despite the...
The European neighborhood policy - publié le 07/05/2009
Dissertation - 5 pages - European union
In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of the major players in the...
Describe the major differences in interests and perspectives of the member states of the European Union on Iraq and the US policy - published: 29/09/2010
Essay - 15 pages - International relations
The Iraq conflict uncovers difficulties for the member states of the European Union to find a common position in the context of the Common Foreign and Security Policy. This essay describes the major differences in the interest and perspectives of the member governments on Iraq, and the US...
Should companies integrate corporate blogs into their communication strategies?
Essay - 19 pages - Communication
This article focuses on analysing the phenomenon of the corporate blogs which have recently come up in France; it intends to understand the role(s) they play within the global communication strategy. The balance between expected benefices and potential risks is random as this tool,...
Performance measurement of automatic adaptation of communication protocols. Application to the system outlined in the European project NetQoS for protocol configuration FTE
Thesis - 55 pages - Computer science
This report was created as part of the graduation project for obtaining the diploma of computer engineer. This project is situated in the context of new generation transport protocols composed of a set of conquerable micro-protocols, to better suit distributed applications dynamic requirements...
Sweden in Middle East: a changing foreign policy
Essay - 10 pages - Political science
Before the end of the Cold War, Sweden did not to engage in international relations, and especially in Middle East, which is often described as a burning area of international relations. Even though Sweden's foreign policy in the Middle East can appear less active than in other...
The European neighborhood policy
Essay - 5 pages - Political science
In this essay I will deal with the European Neighborhood Policy, through a general overview of what this policy consists in. The most useful source that was used to elaborate on this subject is the website of the European Commission, which is one of the major players in the...
In spite of its record of failure the EU continues to try to develop a common foreign policy. Why? - publié le 12/01/2009
Essay - 4 pages - International relations
The European Union is often described as an “economical giant but political pigmy” . The Union is indeed the first commercial power in the world, but its political representation on the global stage is weak. From many points of view, the former attempts to develop a common foreign...
The impacts of the common agricultural policy (CAP) in France - publié le 07/05/2009
Dissertation - 10 pages - Administrative law
The CAP is often considered as a debate of the specialists since this is a very complex and technical topic, but nowadays there is a huge public debate on this policy which is one of the most important European policy and also one of the most expensive one. In May 2006 there was the...
Describe the major differences in interests and perspectives of the member states of the European Union on Iraq and the US policy
Essay - 15 pages - International relations
The Iraq conflict uncovers difficulties for the member states of the European Union to find a common position in the context of the Common Foreign and Security Policy. This essay describes the major differences in the interest and perspectives of the member governments on Iraq, and the US...
The EU policy towards fragile states
Dissertation - 12 pages - Political science
“Some developing countries are particularly vulnerable to natural disasters, climate change, environmental degradation and external economic shocks. The member States and the EU will support disaster prevention and preparedness in these countries, with a view to increase their resilience in...
What are the main institutions and actors that decide on, influence, and implement EU foreign policy making vis-à-vis Morocco?
Essay - 12 pages - Political science
This document is a fully written paper that focus on the main institutions and actors that decide on, influence, and implement EU foreign policy making vis-à-vis Morocco. We wonder to what extent is the intergovernmental relationship between the Cherifian Kingdom and the European Union...
The basic targets and instruments of monetary policy, the concept of the money multiplier
Essay - 7 pages - Economy general
Medium-term price stability is widely accepted as the ultimate goal for monetary policy. This reflects two ideas. The first is that high rates of inflation distort decision-making, ultimately leading to slower economic growth, and the second is that monetary policy is the most...
The impacts of the common agricultural policy (CAP) in France
Essay - 10 pages - Political science
The CAP is often considered as a debate of the specialists since this is a very complex and technical topic, but nowadays there is a huge public debate on this policy which is one of the most important European policy and also one of the most expensive one. In May 2006 there was the...
Australia's foreign policy on terrorism
Essay - 6 pages - International relations
Citizens and foreigners of a particular nation are entitled to security from their government. All the resources and manpower should be protected from invaders who may cause harm to people and property. As such, a good program against terrorism could improve the image of a country and thus...
Is the European neighborhood policy only a policy of exclusion which separates the EU from its close neighbors?
Essay - 5 pages - European union
Developed in the context of the enlargement of the European Union in 2004 at the Stockholm European Council in 2001, the European Neighborhood Policy (ENP) as it is conceived today was designed to avoid the appearance of new dividing line in Europe. The main objective of the ENP is to...
In spite of its record of failure the EU continues to try to develop a common foreign policy. Why?
Essay - 4 pages - Political science
The European Union is often described as an “economical giant but political pigmy” . The Union is indeed the first commercial power in the world, but its political representation on the global stage is weak. From many points of view, the former attempts to develop a common foreign...
European cultural policy: Should we talk about a real European policy or about a European cultural action?
Thesis - 8 pages - European union
When the foundations for a European construction were laid, the cultural dimension was implied: it was a union of individuals which was originally hoped for. Is it possible to imagine that such a union will not imply a cultural dimension? Besides this, the culture appeared in the European...
Integrating Policy and Partnership in Adult Nursing: A Comprehensive Approach to Person-Centered Care
Case study - 8 pages - Medical care & personal assistance
The discussion critically considered integrating policy, legislation, and multi-professional teams working within adult nursing, as illuminated by the complex case of Reginald Jones. The NHS Long-Term Plan and the Health and Care Act analyzed above speak to an interprofessional,...
Is the EU successful in its attempt to create a 'security community' with its neighbors through the elaboration of the European Neighborhood Policy?
Dissertation - 6 pages - European union
The aim of this paper is to assess whether or not the EU is efficient in its attempt to build a security community with its neighbors through the implementation of the European Neighborhood Policy (ENP). In order to do so, I will first demonstrate that the EU and its neighbors share, to a...
Examine why employment policy in the EU operates via the open method of coordination - Assess the merits of this method of coordination as applied to the European Employment Strategy.
Essay - 8 pages - Economy general
Many have argued that the creation of a common European framework in the area of employment policy could influence and transform existing domestic legislations, policies, politics, and administrative structures. For example, European member States may have to restructure existing...
The Sustainable Development Policy within the European Union
Thesis - 27 pages - Economy general
In this dissertation, we are going to focus especially on political aspects of the given concept, especially within the EU. The ways and means by which this theory can be turned into a reality is one of the themes of this dissertation. It also evaluates the ambiguities inherent in the concept and...
The United States and Latin America in the 21st century: Recommendations for a sound and sustainable foreign policy
Essay - 7 pages - International relations
Traditionally, the relationship between the United States and Latin America has been marked by periods of ups and downs, and often indifference. Over the past decade, the latter has largely settled in. However, in view of the region's increased global profile and reach, devising a healthy...
The European Union's Policy in African, Caribbean and Pacific Countries: Towards an Effective Democratisation? - publié le 13/01/2009
Essay - 7 pages - European union
“Since 1992, the European Community has included in all its agreements with third countries a clause defining respect for human rights and democracy as ‘essential elements' in the EU's relationship. This clause is unique in bilateral agreements. This approach has been further...
« The Weapon of the Weak » for a superpower. Multilateralism and the United States Foreign Policy
Essay - 8 pages - Economic politics
One reads a lot, especially in Europe, about American hegemony, unilateralism and even imperialism. For a lot of observers, that the current United States administration is pursuing an unilateralist foreign policy is obvious. On issues ranging from the Iraqi war to global warming to the...
Is the Common Agricultural Policy indispensable for the future of Europe ? - publié le 19/01/2009
Essay - 16 pages - Economy general
The CAP has long been a stumbling block among EU members. Last year, Jacques Chirac strongly opposed Tony Blair's proposal about the CAP. Indeed, France is the country which receives more agricultural subsidies while the United Kingdom does not get any concern in the agricultural policies. The...
