Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...
Chilean Wine Industry
Case study - 11 pages - Business strategy
In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject to the...
Economic activity, investments and technological policy
Essay - 7 pages - Finance
The concept of competitiveness of the national economies and the viability of the national productive systems in the context of globalization focuses on the role of innovative competitive advantages, which are related to the technological know-how. The competitive...
Applied Memory: The Role of Strategic Outsourcing in Supply Chain Management
Thesis - 45 pages - Logistics
The current political and economic scenario presents tremendous opportunity for companies to benefit from a higher growth potential in international markets due to economic globalization and hyper-liberalization of trade. World trade has multiplied through a series of economic agreements and...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Strategic Human Resource Management - Southwest Airlines
Case study - 4 pages - Human resources
"Human Resource Management (HRM) is a strategic approach to managing employment relations which emphasize that leveraging people's capabilities is critical to achieving competitive advantage, this being achieved through a distinctive set of integrated employment policies,...
Costs and strategy management
Case study - 5 pages - Management
I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is...
Strategic management: Ryanair
Case study - 12 pages - Management
Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL...
A study on the White Goods Corporates
Tutorials/exercises - 35 pages - Business strategy
Nowadays, it is fashionable to use the word strategy. We hear people talk about defense strategies, business strategies for the game (be it cricket or chess), personal strategies, religious strategies and the like. The word strategy means several things to several people at different point of...
Quality Management at BNP Paribas Loire Valley
Case study - 8 pages - Management
BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...
Knowledge management in organization: Case Allshade
Thesis - 10 pages - Management
Since the corporate environment has undergone a major transformation, business organizations have intensified their search for strategies that will give them a sustainable competitive advantage. Such strategies generally require that the organization continuously differentiates its...
Corporate and business strategy of PSA Peugeot-Citroen
Essay - 7 pages - Business strategy
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to solve...
Distributed Software Development Change Management - Literature Review
Case study - 12 pages - Management
As a result of globalization efforts, software development projects have been distributed geographically all over the globe, which characterizes Distributed Software Development (DSD). Global software development, a kind of DSN, is described by software development stakeholders who are globally...
Risk management in a multinational corporation
Thesis - 18 pages - Management
MNCs are coming up in huge numbers nowadays. To earn the profits with minimal amount of risk has been a matter of concern for the investors. For this purpose management of risk is a very crucial factor. Pertaining to this context, this project has been undertaken with an objective to study the...
The relevance of Michael Porter's 5 forces model to modern day business
Essay - 9 pages - Services marketing
In 1979, a new model was developed for the industry analysis and for the business strategy development: Porter's 5 Forces model. This framework is named after its creator Michael Porter who is a university professor specialized in strategy at Harvard Business School. The model was published for...
Case study of Chalet Exquis, an online business
Internship report - 19 pages - Business strategy
“The range of digital media is vast and is growing rapidly. The internet provides a wide variety of activities, including electronic mail, global information access and retrieval systems, discussion groups, multiplayer's games and file transfer facilities.” (chris fill, fifth edition)....
Global consequences of Chinese growth: Impact on the world economy
Thesis - 25 pages - Economy general
Over the past decade, the People's Republic of China has been pursuing an average annual growth of 9%. It has now become the 4th largest world power after the United States, Japan and Germany, but ahead of France and the United Kingdom. However, China currently accounts for only 5% of global...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
The Zara universe
Case study - 30 pages - Services marketing
The Spanish clothing brand Zara Inditex belongs to the family group which represents 75% of the activity. Inditex is one of the largest distributors in the world of fashion. It has brands such as Massimo Dutti, Bershka, Stradivarius, Oysho and so on. It has nearly 2,000 stores in 57 different...
Strategic diagnosis of the evolution of the group of Sears
Case study - 2 pages - Business strategy
One of the first mistakes in the management of Sears was to disperse its activities. However, because of its size, Sears had the advantage of having a database about the extremely important customers, although they were poorly exploited. What are the factors related to the management,...
Johnson & Johnson: US vital for long term sustainability
Market study - 10 pages - Business strategy
Largest OTC healthcare drug manufacturer in United States Largest OTC healthcare distributor and manufacturer in United States, with market share of 18.1% in 2010. The company offers consumers pharmaceuticals and medical diagnostic devices across 60 countries worldwide. Medical devices &...
Burger King - International Marketing Planning
Thesis - 15 pages - Services marketing
According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from other...
A report on total quality management
Case study - 8 pages - Management
For eons the concept of TQM has been widely used by organization, company, teams and firms in different countries to improve efficiency, effectiveness and quality, a factor that acts as impetus to maintaining competitive advantage and effective human resource management. Indeed in...
Leeds Metropolitan University: business strategy
Case study - 20 pages - Services marketing
According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...
3M Corporation management of its accounting and financial information
Case study - 1 pages - Business strategy
For any organization to achieve tremendous growth and maintain competitive advantage it has to effectively manage its financial and accounting information. 3M management policies, of its account remain envy of many cooperates, it's upon this concept that the paper seeks to identify...
Human Resource Approach during Economic Downturn
Case study - 15 pages - Human resources
The contemporary environmental dynamisms present new and unpredictable economic patterns translating into new challenges for organizations already struggling to keep pace with the market volatility. While the general entrepreneur agrees that the risks are abound during turbulent times, the...
Global marketing Basis
Essay - 4 pages - Services marketing
A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing programs. Marketing, R&D, manufacturing and...
What is the role of the Mission in strategic management?
Essay - 5 pages - Management
In the business world, one that is becoming evermore difficult to be competitive, organisations strive to find other ways of gaining a competitive advantage over one another. Organisations need to think about processes that allow them to find back a correct level of...
Firms motivations to create alliances
Essay - 5 pages - Business strategy
More and more companies are recognising that to gain a competitive advantage they may have to enter into alliances with other firms. Referring to examples, identify possible motivations for entering into a strategic alliance and then critically evaluate the possible problems that...
Strategic decision making and its importance in the corporate world
Thesis - 9 pages - Management
According to Prasad (2001) every organization is involved in a complicated pattern of decisions from board of directors to specific decisions about the day to day processes. Some of these decisions have a long- term effect while others have only short- term effect. The emphasis of making these...
