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Theme : Competitive environment

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29 sept. 2010
doc

What is the relevance of Michael Porter's five forces to modern day business? Give examples and show current reading to support you proposition

Essay - 10 pages - Services marketing

Porter's 5 forces analysis is a tool of strategic analysis of the competitive environment of a firm. Porter's 5 forces determine the competitive intensity and therefore attractiveness of a market. Indeed, the main objective of a company is to acquire a...

15 juin 2008
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Evaluating the Performance of Saturn Car Company

Essay - 6 pages - Business strategy

Over the course of the last two decades, changes in the competitive environment of business have prompted some organizations to develop new business models intended to boost innovation and provide a competitive edge. While many of these business models have succeeded, many...

23 nov. 2010
doc

The Reorganization of the European Aviation Market in the past twenty years

Thesis - 52 pages - Business strategy

Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...

12 déc. 2012
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The corporate executive board cover letter

Sample letter - 1 pages - Human resources

I am writing to express my interest in becoming a Research Consultant at Corporate Executive Board. After learning much through research, experience with government internships, and five years in NROTC, I have been very impressed by the Corporate Executive Board's outstanding reputation and...

29 sept. 2010
doc

Daimler-Chrysler case study

Case study - 14 pages - Management

In the 1990s, competition in the car business industry increased dramatically. Companies tried to merge or acquire their competitors in order to remain competitive and strong enough not to be absorbed by other companies. This process is still prevalent today, and takes place in most of the...

03 mars 2011
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Analysis of the Scooter market in France

Market study - 8 pages - Services marketing

The market for scooters was originally launched by Italian Vespa in 1946 and has been present in France for many years. It is a fashion accessory, a practical means of transportation and a fun mode of transport. Today, the sales from this sector have increased by over 30%, and it operates in a...

18 oct. 2024

KFC's Market Position and External Factors

Case study - 6 pages - Catering marketing

KFC (Kentucky Fried Chicken), a global fast-food giant, has left an indelible mark on the food industry (Guinto & Alcantara, 2022). With its iconic Colonel Sanders logo and a rich history dating back to the 1930s, KFC has become synonymous with crispy fried chicken. However, understanding...

05 avril 2010
pdf

The relationships among information sharing, process integration and supply chain responsiveness

Thesis - 5 pages - Management

How to survive and develop in this hyper competitive environment has become a major concern for many companies. To deal with the increasing uncertainty, manufacturers need to respond the customer demands quickly. But manufacturers can not improve supply chain responsiveness by...

29 sept. 2010
doc

Managing international teams

Essay - 22 pages - Management

With an ongoing globalization of activities and companies, heterogeneity in companies' workforce has become a reality. Managing diversity has turned into a major challenge for companies' survival. As a matter of fact, large companies can no longer boast their national affiliation as the workplace...

28 déc. 2010
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Coco-Cola and Pepsico : Market, Finance and strategy analysis for BRIC countries

Thesis - 40 pages - Business strategy

Since 2006, the soft drinks market has been "flourishing” thanks to two factors: rising disposable incomes and well-being. Consumer lifestyles are undergoing a major change due to a growing awareness of the link between diet and health. On the other side, enhanced living standards,...

27 janv. 2011
doc

Diagnosis International: Carrefour's expansion strategy in Asia

Essay - 48 pages - Business strategy

Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...

16 févr. 2011
doc

Resource management and technological innovation, sheet reading: The Netherlands C., Economics of Innovation (Chapter IV)

Book review - 3 pages - Management

For A. A Alchian, under uncertainty, profit maximization cannot be a rule of action for the firm. Success depends on results, not motivations: the decisions and criteria associated with them do not constitute a basis for understanding the behavior of firms. What is important are the decisions...

14 oct. 2020
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Porter's Five forces - Nespresso

Thesis - 4 pages - Services marketing

Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules...

16 janv. 2009
ppt

Overview of the consulting market in Shanghai

Market study - 49 pages - Services marketing

Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...

05 mars 2009
doc

The notion that strategy is independent of the details of running an organization: The great fallacy of conventional management

Thesis - 8 pages - Services marketing

Defining strategy is a challenging thing to do but the characteristics of strategy can be summed up in the following definition, “A strategy is the set of actions through which an organisation, by accident or design, develops and uses them to deliver services or products in a way which its...

08 avril 2009
doc

Cash management services

Thesis - 19 pages - Finance

With the growing pressure on interest spread, banks are focusing their attention on the 'fee based' Services. The exponential growth in IT and Communications has helped banks in developing and delivering customer friendly products in the areas of Collections and Payments. As we are all...

14 avril 2009
doc

Money and transaction over the internet: Online banking

Thesis - 28 pages - Finance

The advent of internet has initiated an electronic revolution in the global banking sector. The dynamic and flexible nature of this communication channel as well as its ubiquitous reach has helped in leveraging a variety of banking activities. New banking intermediaries offering entirely new...

17 mai 2009
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"In any larger business organization, team work is the ultimate key to success": Discuss this statement

Thesis - 2 pages - Management

Today, there are a variety of organizations and they evolve in a very competitive environment. The competition is played in every single field of the business: productivity, number of customers, human resources management, etc. One could argue that only the measurable factors are...

20 mai 2009
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A study on foreign currency funding option

Tutorials/exercises - 35 pages - Finance

Globalization of economy has resulted in interlinking of financial markets in different countries into a common worldwide pool of funds to be accessed by borrowers and lenders alike. No sector of the economy seems to be more global in its orientation and operations than finance. To succeed in...

21 juin 2010
doc

Influence of relationship marketing on the role of the seller

Thesis - 4 pages - Services marketing

In the past, it was often seen that once a prospect was converted into a client, he could be retained indefinitely. Now, in a context marked by globalization of markets and a highly competitive environment, companies seek to establish relationships with their customers. According...

23 janv. 2013
pdf

Uncertainty management processes- (Collective cases from Hydro)

Case study - 115 pages - Management

Modern life is inherently uncertain - from the moment of our birth to the unknown moment of our death. Certainty has never been more elusive than in today's tumultuous times. In recent decades we have lived through shocks such as the fall of the Berlin Wall, the collapse of the Soviet Union, the...

27 janv. 2011
doc

The Danone group: An overview

Case study - 25 pages - Management

Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...

08 avril 2013
doc

The BP oil spill - Macondo Blowout crisis

Case study - 3 pages - Educational studies

This brief aims to investigate the BP Oil Spill in the Gulf of Mexico in April 2010 in regards to proper crisis planning, communication and management to ensure smooth business continuity after such a critical incidence. The notion that crises have a recognizable life cycle is a constant theme...

23 nov. 2010
doc

Company strategy of Trophy Radiology

Case study - 5 pages - Business strategy

This company has specialized in radiology since 1946. They manufacture and distribute Medical and Dental Radiology materials. Michel Vannoye took over the company in 1980 and the company has grown rapidly and continuously since then. It operates on two SBAs i.e. medical activities (including...

03 juin 2013
doc

Strategic management in the soft drinks industry

Case study - 7 pages - Management

Coca-Cola and Pepsi Cola have always competed against each other. It has been more than a century ago since both brands started fighting to beat the other one and become the most successful one. This “war” does not only concern the products offered by Coca-Cola and Pepsi. It is bigger...

13 nov. 2014
pdf

Leadership, Theory and Practice

Case study - 12 pages - Educational studies

For too long, organizations have committed to tapping the best of the technical expertise to better their chances of thriving in the competitive environment, owing to the rapid globalization. This trend emerges from the organizational requirement to apply a set of reproducible...

14 oct. 2020
doc

SWOT Analysis - Nokia

Case study - 47 pages - Services marketing

The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...

15 janv. 2009
doc

Levi strauss japan k.k.: a denim jeans market - published: 15/01/2009

Thesis - 9 pages - Services marketing

Levi Strauss is the largest brand-name apparel manufacturer in the world. Levi Strauss's core product lines for men, women, and youth are the LSJ brands of jeans and jean-related products. Facing up a period of economic crisis in the Japanese, Levi Strauss risks to lose market shares. How can...

20 janv. 2009
doc

The iPhone

Essay - 13 pages - Services marketing

Inaugurated at Mac world 2006, the iPhone marks Apple in the smart phone market, following the example of Steve Jobs. It is via its triple function (iPod, telephone, internet) that the firm wishes to anchor the iPhone in the market of mobile telephony, by offering a product which combines the...

20 juil. 2006
pdf

Is capitalism a positive or negative force in International Relations?

Essay - 5 pages - International relations

In 1995, the 200 most powerful multi-national corporations controlled approximately one third of the world GNP The turnover of these companies sometimes exceeds the GNP of some countries: one example is General Motors which with a turnover of 132 billion dollars surpasses the GNP of Indonesia....