Company performance: different assessment approaches
Dissertation - 9 pages - Management
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
Strategy and competitive analysis of L'Atelier Des Chefs
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
Competitive Advantage of France in Haute Couture
Market study - 10 pages - Business strategy
What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...
The English Football League
Case study - 2 pages - Linguistics & languages
The English Football Championship, founded in 1888, is the oldest professional football competition. It gathers 72 clubs from England and Wales. The competition was originally organized into three divisions: the Championship, League One, and League Two. The operations centre is located in...
Leveraging Human Capital Within the Organization
Practical guide - 4 pages - Human resources
When giving performance-based rewards and incentives to employees, they must be related to company objectives and individuals. (...) Integrating rewards and incentives to remain competitive in the marketplace ensures performance that goes beyond the organization.
Performance Management
Essay - 3 pages - Management
In the world's most competitive markets today, organizations have discovered that it is how well human resource management is organized that brings differences in terms of total turnover. Human resource issues such as staffing, compensation and training are ignored particularly by...
How are student athletes struggling with their mental health?
Essay - 3 pages - Psychology
Students' athletes bear the burden of performing academically and in sports, which puts pressure on their lives. The pressure to succeed comes from different parties, such as their teammates, coaches, tutors and parents. This creates pressure, anxiety, stress and self-doubt among the...
Do Mergers and Acquisitions Increase Market Concentration?
Dissertation - 7 pages - Economy general
Mergers and acquisitions (M&A) have been regarded as critical events in the sphere of industrial economics that affect market concentration and simultaneously attract the attention of researchers trying to figure out their impact. Such mergers and acquisitions of two or more organizations that...
Kaizen: The key to Japan's competitive success
Thesis - 9 pages - Management
The term "Kaizen" is a combination of two Japanese words "Kai" meaning "change" and "zen" meaning "good," and evolves from the ancient Japanese philosophy of actions that lead to sustainable benefits for the society as a whole rather than one particular individual, or actions that benefit...
Economics assignment
Case study - 5 pages - Economy general
There are many restaurants in the city providing significantly differentiated menus and are currently generating profits. Depict in a diagram showing the profit maximising equilibrium for such a typical restaurant. Will this typical restaurant maintain profits in the long-run? Depict this long...
Starbucks France governance: Competitive environment analysis
Thesis - 2 pages - Management
“Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled.” It is made to control the decision-making power of executives so they do not have as a matter of priority their own...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the...
Financial Innovation Essay: High Frequency Trading and its social impacts
Essay - 2 pages - Finance
A Financial Times article argues that HFT is beneficial for society, and that banning HFT from use would increase volatility. I agree with this point of view, as algorithms democratized trading by allowing a direct access to the markets and decreasing the costs of the transactions. Also,...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Taiwan's Semiconductor Shortage: Origins and Geopolitical Future
Case study - 6 pages - International economy
Semiconductors have become a central factor in our 21st century. As technology is used in all fields of human activity, from refrigerators to laptops, from electric cars to artificial intelligence, and from solar panels to military weapons, the need for electronic chips has grown and the demand...
The United States and the World - Russia and China
Course material - 7 pages - Modern history
At the beginning of his first term, President Bush neglected Russia and considered China as the next major geopolitical adversary. At the same time, American analysts were quite confident that Washington would be able to manage the "Geostrategic Triad" between Washington, Moscow and Beijing to...
The different types of business strategies
Course material - 7 pages - Business strategy
Business strategy is to set long-term objectives and a direction to follow. It is aimed at creating value, sustainability and profitability. Business strategy results in inspiring actions to all departments, allocating resources to reach them and impacting the organization of the company. To do...
