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Theme : Competitiveness

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18 janv. 2026

Cost Optimization Strategies for Industrial Competitiveness

Dissertation - 7 pages - Finance

This document discusses cost optimization as a key strategic lever for improving financial performance and competitiveness in industrial enterprises, highlighting its impact on value creation and resource management.

15 déc. 2016
pdf

Market study - International competitiveness: Porsche

Case study - 15 pages - International marketing

Porsche sales profile over the years - Porsche sales have been stable until 2009 when it drops to then reach its peak in 2011; - In 2011, Porsche most sold model was Cayenne (about 60 thousand units), followed by Panamera (28 thousand units), 911 (18 thousand units) and Boxster and Cayman (11...

19 déc. 2016
pdf

Market study - International competitiveness: Adidas

Case study - 11 pages - International marketing

"Adidas: the no. 2 in the global sportswear market is challenging the no. 1, Nike." (Anon., 2014) Adidas's main goal each year is to reach the first place in the sportswear industry, for this reason it is adapting different strategies and market expansions in order to be more competitive...

16 févr. 2016
doc

Competitiveness of the European Union versus the main economic power of the world

Essay - 12 pages - Management

The European Union (EU) is an economic and political union composed of 28 Member States born February 7, 1992 by the Treaty of Maastricht. With a total population of over 500 million inhabitants, the EU is the world's leading economic power and generates 25% of global GDP. It is also a...

21 oct. 2014
doc

Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness

Case study - 13 pages - Automotive marketing

It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...

06 nov. 2014
pdf

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial...

29 sept. 2010
doc

Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness - published: 29/09/2010

Case study - 13 pages - Services marketing

It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...

29 sept. 2010
doc

Ben L. Kedia and Ananda Mukherji, Global managers: Developing a mindset from global competitiveness - publié le 29/09/2010

Book review - 2 pages - Finance

Ben L. Kedia is a Director of the Wang Center for International Business Education and Ananda Mukherji is a Dirctor from ZoomInfo, the largest index of business people in the world (source: Wikipedia) . They emphasize in this article the huge importance of having skills other than technical...

17 mars 2009
doc

Cyrillus: innovation and competitiveness

Case study - 12 pages - Management

In the XIXth century, Roubaix became the world textiles capital. Its factories were the most modern in the world while its wool exchange was the most influential. Almost two hundred years later, one of the last and most famous wool factory of Roubaix closed in 2000. And yet, several textile...

24 mars 2009
doc

Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...

19 juin 2008
doc

Ben L. Kedia and Ananda Mukherji, Global managers: Developing a mindset from global competitiveness

Book review - 2 pages - Finance

Ben L. Kedia is a Director of the Wang Center for International Business Education and Ananda Mukherji is a Dirctor from ZoomInfo, the largest index of business people in the world (source: Wikipedia) . They emphasize in this article the huge importance of having skills other than technical...

01 mai 2008
doc

Analysis of the Glissicon-Valley in the Southwest of France - the enforcement of a European competitiveness and the development of a Global excellence in Boardsports

Case study - 13 pages - Management

In our ?Innovation Systems and Regional Clusters' course, we had the opportunity to discover and study the field of innovation, and its patterns on international, national, regional and local levels. In this paper we will concentrate our attention on an interesting phenomenon taking place in...

27 nov. 2006
pdf

Why is China so competitive? Measuring and explaining China's competitiveness - publié le 27/11/2006

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention that...

27 nov. 2006
pdf

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. We will continue with the discussion of some...

06 sept. 2005
doc

"The competitiveness of regions or locations can best be explained using trade theory." Discuss

Essay - 6 pages - Management

The lack of a commonly accepted definition is in itself an opposing factor to the concept of macro-economic competitiveness. Significantly, the argument is based on the fact that macro-economic competitiveness is amorphous in nature and possesses knowledge of diverse interpretations...

22 oct. 2024

Sustainability Strategies for Consultancy Firm Growth

Presentation - 3 pages - Business strategy

"In my role as sustainability manager, I am eager to launch my ideas on how sustainability has the potential to be promoted and how it will benefit the consultancy firm's strategic management core business function. A sustainable approach is more than just a popular phrase; it is a serious...

29 déc. 2024

Could some elements of the Rehn-Meidner model be introduced in Switzerland today? - Low Inflation

Essay - 1 pages - Economic politics

One of the key elements of the Rehn-Meidner model is the control of inflation. Indeed, the model advocates maintaining moderate inflation to avoid negative effects on the competitiveness of businesses. This can be achieved by adopting appropriate monetary and budgetary policies, among...

17 déc. 2022

Exercise: Senior Operations Manager, Rider Operations

Case study - 10 pages - Business strategy

The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...

21 août 2025

Strategic Alignment of ICT in SMEs: Impact on Performance

Dissertation - 16 pages - Business strategy

This document explores the relationship between strategic alignment of ICT and organizational performance in Small and Medium-sized Enterprises (SMEs). It presents the findings of a field study that investigated the impact of ICT alignment on SME performance, highlighting the importance of...

30 déc. 2025

Ikea Development in France

Case study - 3 pages - Business strategy

The document discusses how Ikea benefits from various economic policies and tax regulations in France, enabling the company to expand its operations and improve competitiveness.

03 mai 2023

SWOT Analysis and recommendations - General Motors

Case study - 3 pages - Automotive marketing

General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...

22 sept. 2021

How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?

Sectorial analysis - 2 pages - Finance

ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that...

28 mai 2024
pdf

Competitivity policy

Presentation - 5 pages - Economy general

Small companies make a large share of the surveyed sample in all regional groups, with some changes. Sub-Saharan Africa has the largest share of SME (Small-Middle Enterprises) at a little over 40% of the surveyed sample. The distribution of firm sizes is an important indicator of how resilient...

18 mai 2025

Drivers towards circular economy in the cosmetic industry

Litterature review - 5 pages - Management

The aim of this review is to provide a structured overview of previous research, identify gaps in the current literature, and formulate informed policy recommendations for managers and decision-makers. This analysis aims to enlighten strategies and policies to facilitate the integration of the...

28 mars 2022

Country Report - Indonesia

Case study - 20 pages - International economy

With a population of 273 million and a gross domestic product (GDP) 1 of approximately 1 050 billion, Indonesia is the fifteenth largest economy. Indonesia is currently relying on economic openness and free trade to catch up economically. It is aware that it has fallen behind its neighbors...

06 nov. 2014
pdf

Chilean Wine Industry

Case study - 11 pages - Business strategy

In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject...

11 oct. 2021

Benchmark: Definition and Applications of Benchmarking

Practical guide - 4 pages - Marketing theories

Developed in the 1980s, benchmarking is a practice regularly used by companies, in particular, large groups who want to measure the performance of their products or processes compared to their competitors. It is a tool for achieving many objectives, such as obtaining or maintaining a leading...

22 oct. 2024

Darden Strategic Issues and Challenges

Case study - 3 pages - Purchasing & supply chain

Restaurants in the complex dining industry, such as Darden, face critical strategic issues. Some of the problems faced by Darden are internal and, therefore, within the control of the restaurant's management team. At the same time, Darden faces external factors that the restaurant's...

06 juin 2011
doc

India's impact on the world economy

Thesis - 8 pages - Management

The emergence of China and India as major economic players has had an important impact on the last 20 years of globalization, and it is now leading to important structural changes in the balance of power between countries by challenging the domination of the Triad: The United States, the European...

24 févr. 2021
doc

How is globalisation today and how a firm should adapt to that?

Essay - 8 pages - Micro-economy, job-unemployment

The 21st century saw unprecedented financial, economic, political and sanitary crisis. The environment of globalization was affected by these challenges. So, concerns about reversed globalization or de-globalization appeared. The following analysis demonstrates that Globalization is not...