The impact of Foreign Direct Investment on the retail industry in India
Dissertation - 102 pages - Finance
Retailing is the largest private industry in India and second largest employer after agriculture. Retailers not only provide consumers with a wide variety of products, but also a wide range of complementary services such as assurance of products delivery which can lead to more informed choice and...
Integrid Media Pvt Ltd
Dissertation - 45 pages - Management
Integrid Media is the creation of a team of media professionals with the experience of having worked in diverse areas of the media business in India. The pooling together of the talents of the key team members, who have founded Integrid Media, has created a formidable and unique combination of...
What is the Chinese government's energy strategy to guarantee its energy requirements and its dynamic growth rate?
Thesis - 50 pages - Theories and economic notions
Some energies are essential to develop economies and industries of developed countries since the industrial revolution: coal, gas and oil. 90 % of the world consumption is based on these energies. Several factors involve that countries need more and more of these energies: high technologies, car...
NDSL: Depository functions and services
Case study - 51 pages - Finance
The Indian capital market has witnessed an unprecedented growth in the past few years, facilitated by modernization of the trading system. Automation of the trading infrastructure in 1994 has given us a trading system comparable with the best in the world. The establishment of a settlement...
Case study: France Telivisions
Case study - 13 pages - Medias&communication marketing
Because the French revenue court concluded in its public report of 1998 that France Télévisions did not manage either to keep its running costs under control, or to develop adapted structure plus investment operations to suit the group strategy, a law was set up on 1st, August 2000 to create a...
Disintermediation: Elimination of intermediaries in the supply chain
Thesis - 7 pages - Management
The world today is witness to intelligent customers and consumers. People who no longer take the marketer's claim as sacrosanct and are thinking people. These are the new takers of products and services that today's business folk have to offer. For the action of consumption to be effective and...
Reebok, in search of Generation X - publié le 29/09/2010
Case study - 10 pages - Services marketing
Viral marketing comes with Internet through media communication. It finds it's origin at the end of the 1990s, first as a movie channel. The first spreading of viral marketing on web was realized by Loronix Information Systems with the elaboration of 'Bad Day at the Office', a...
How to use rumours as a marketing tool? - publié le 12/01/2007
Dissertation - 68 pages - Services marketing
Today, advertising a new product is totally different than it was 10 years ago. For years, consumers have been flooded by TV, radio, newspaper ads, posters and fliers and more recently, internet spam, pop ups, banners, etc. The frequency of advertising is so high that most consumers often do not...
Reebok, in search of Generation X
Case study - 10 pages - Sport marketing
Viral marketing comes with Internet through media communication. It finds it's origin at the end of the 1990s, first as a movie channel. The first spreading of viral marketing on web was realized by Loronix Information Systems with the elaboration of 'Bad Day at the Office', a...
The Alliance Theater : A case study - publié le 17/05/2009
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear,...
The Alliance Theater : A case study
Case study - 36 pages - Management
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more...
Porter's Five Forces - Netflix
Case study - 4 pages - ICT marketing
Netflix was founded in 1997 in Scotts Valley. The service was only set up and made available about 1 year later, on April 14, 1998. In France, it was not until 2014 that the famous platform was finally launched. The worldwide launch took place in 2016, almost 20 years after its creation. It is...
International marketing report: Burberry - publié le 09/03/2012
Market study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
The modeling of the behavior of the international commercial negotiator
Dissertation - 82 pages - Services marketing
"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding the idea that...
Senergy - publié le 15/01/2009
Essay - 20 pages - Business strategy
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
Senergy
Case study - 17 pages - Economy general
Government support through financial incentives and the public's trend toward environmentally friendly products has opened the way for alternative energy based companies to thrive. In the French market, with little direct competition, we believe our company will experience success. Senergy...
International marketing report: Burberry
Case study - 35 pages - Business strategy
For the purpose of this report, the analysis of the product element of the marketing mix will incorporate the analysis of the product itself and its design, brand, packaging and positioning across international markets. Positioning - In this case, positioning can be considered the most...
By-products of the cinema and the caso of the Star Wars films
Essay - 24 pages - Medias&communication marketing
This dissertation deals with the subject matter concerning the by-products of the cinema. Thereafter the dissertation will progress to collect sufficient evidence that is required to efficiently market and broadcast a particular kind of product. This concept can be clearly explained by...
Extreme sports - publié le 29/09/2010
Dissertation - 35 pages - Services marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
The Global Portable Media Player Industry
Course material - 5 pages - ICT marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
SWOT Analysis - Nokia
Case study - 47 pages - Services marketing
The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new...
A study of LCD displays
Dissertation - 36 pages - Electronics, mechanics, engineering & technology
The important considerations in the present field of electronics and electronic technologies are automation, power consumption and cost effectiveness. Automation is intended to reduce the manpower with the help of intelligent systems. In this project, we are going to count the number of...
The Global Portable Media Player Industry - published: 29/09/2010
Thesis - 5 pages - Services marketing
A portable media player (PMP) is an electronic device that allows the owner to store, organize and play audio files as well as to view images and videos. The data is usually stored on a hard drive or a flash memory, enabling the storage of all kinds of files as on a USB flash drive. The PMP can...
Extreme sports
Dissertation - 35 pages - Sport marketing
The sporting culture penetrated our quotidian as a major reference. Even if it is difficult to define, sports is known by everybody and is omnipresent. Today, sports profit from a positive image (to be well, healthy). It occupies an important place in the media (newspapers, TV, sporting press,...
Business project - uSport, and sports memorabilia industry
Market study - 31 pages - Sport marketing
US port mission consists of providing sport recordings in order to allow the user to feel protagonist during his/her sport performance or simply to be able to re-watch a video for training purpose. 'Did you really do it?' is our slogan, and it is the one that best underlies our...
Facebook and social networks - to transform a community in economic value
Presentation - 84 pages - Medias&communication marketing
Today, 300+ million people have a Facebook account online. In less than 6 years, this website has been able to reach a quarter of the whole internet population. Facebook is now, the leading online social network and is a game changer in the internet world. Online social networks are becoming a...
The American reality: Life in the working class
Thesis - 19 pages - Sociology & social sciences
In 1848, as the spread of capitalism and the Industrial Revolution were forever changing the social, political and economic landscape in Europe and America, early social theorist Karl Marx defined the working-class as those “laborers who must sell themselves piecemeal… a commodity like...
Sociology of culture: Globalization: A threat to culture?
Thesis - 8 pages - Sociology & social sciences
The post-modern era of globalization can be simultaneously considered as a threat to culture and a medium for bringing previously peripheral cultures onto the world stage. Whether one embraces its new challenges and opportunities or is skeptical towards its implications, everyone can agree that...
How to Increase Visibility and Marketability of Normally Non-Revenue Sports
Essay - 4 pages - Sports
While only a few sports manage to accede above and beyond expectations, so many sports struggle to become great a sporting event. This report will go over ways in which sports that struggle with revenue can increase their visibility and marketability in the sports world. There are many untapped...
