Market evolution of luxurious products and service
Market study - 8 pages - Services marketing
The global luxury goods market has today, reached a peak. “We estimate the market of new luxury products and services to be $400 billion, growing at an annual rate of 15 percent” says Silverstein. According to Keane & McMillan (2004) “spending on luxuries (in Britain) has...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Advertising campaigns geared towards Seniors
Essay - 6 pages - Management
Declining fertility, increased life expectancy and later arrival of the first generation of baby boomers are all factors that combine to explain the aging of the French population. The number of seniors in the French population should reach 35% in 2010 when it was only 27% in 1980. One French...
A multinational study of gender wine preferences
Tutorials/exercises - 10 pages - Social, moral & civic education
Wine has become an international business, and the difference in wine preferences based on consumer's gender and how these differences vary from country to country are important issues that should be considered in wine product development. We examined consumer's preference for the...
Communication strategy for Audi
Case study - 4 pages - Business strategy
In the recent past, UK's car market has expanded quickly and is rated amongst the worlds competitive. With the addition of automotive competitors in the market, from the entire Europe, a brand of a car requires a deeper understanding of its customers to help it in the development of communication...
EasyMobile: An overview
Case study - 5 pages - Services marketing
One can see that the number of people who choose products based on their price tags has increased. The consumer has radicalized his behavior and is constantly seeking to compare prices and track promotions. This is a strategy that has been called the ‘takeover of consumption,'...
Change Management, the new role of HR
Dissertation - 47 pages - Human resources
The method ofmanagement of a company has evolved considerably in recent years. The removal of certain boundaries, the development of new technologies, new modes of communication, etc. have internationalized the economic and social landscape. In this context, companies have become involved in a...
Self-expression with regard to the political environment: The case of Czechoslovakia
Case study - 5 pages - Political science
Throughout history, nations have subordinated others politically, culturally and economically. The ruling regime usually used people who spoke out as an example in order to stifle the rest of the population. The ruling regime would utilize such cases to exercise their power of intimidation. This...
The marketing tools of the low cost airline companies
Thesis - 31 pages - Services marketing
The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...
Case study: EasyCruise
Case study - 21 pages - Business strategy
The Easy group began in November 1995, when Stelios Haji-Ioannou (the serial entrepreneur as he likes to call himself) decided to create (he is the son of a Greek shipping magnate) an airline based on low prices through massive reductions in costs (small airports, hotlines, e-tickets, no...
European rules on competition
Case study - 5 pages - Services marketing
Largely inspired by the U.S. Antitrust law, the European Commission's rules on competition play a central role in the laws of the European Union. Grouped under Title VI of the European Council's Treaty, these rules concern the "common rules on competition, taxation and approximation of...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
The rise of E-Tourism
Worksheets - 4 pages - Services marketing
The Internet is a valuable medium for business tourism for disseminating information regarding the various offers available, either in the public or private sector. The online user can, via the internet, compare the features of different travel packages, and even book/pay online for these...
The legitimacy of economic patriotism (2006)
Case study - 5 pages - Management
Introduction Beyond the occasional speech advocating its opening, even though it is true that a majority of the barriers have been removed since its establishment, the GATT (established in 1947) remains a desire to preserve the sensitive areas and promote the penetration of domestic products to...
The marketing of the luxury goods
Dissertation - 38 pages - Services marketing
For over a decade, the luxury sector has been undergoing transformation. At the economic level, one can note a strong expansion of the luxury market in France with an estimation of 14 billion euros in 2005. By definition, luxury is a lifestyle characterized by spending a large amount of money on...
Organizational Behavior in Practice
Essay - 2 pages - Management
Organizational behavior encompasses human resource interactions that create a conducive environment for organizational operations. It focuses on leadership, motivation, job performance, employee satisfaction, and organizational teamwork. McKenna (2020) defines Organizational...
Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand
Case study - 8 pages - Business strategy
SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...
Theories of Abnormal Behavior - Bulimia Nervosa
Essay - 2 pages - Psychology
Abnormal behavior in psychology refers to thought patterns, emotions, and actions that deviate from normality and are often considered unhealthy. Abnormal behavior is categorized into maladaptive behavior, statistical rarity, personal distress and violation of social norms....
Post-launch study: Caribbean Axe
Case study - 6 pages - Services marketing
Introduction Axe Caribbean has been available on the market for the last three months. The first elements from a secondary data that was referenced by our marketing department via our MIS (Marketing Information System), intranet, accounting and financial information and various reports indicate...
Genetics vs. Environment: The Tug-of-War in Aggressive Behavior Development in Youth
Essay - 2 pages - Psychology
Aggressive behavior in youth has long been a topic of interest in psychology and behavioral sciences. The debate between nature and nurture, that is, genetics vs. environment, plays a crucial role in understanding the development of aggressive tendencies in young individuals. This essay...
Social psychology of communication and marketing ? the campaigns of Renault and Ford
Case study - 10 pages - Services marketing
Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the strengths and...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying...
Global branding of Unilever and Nestle
Essay - 15 pages - Business strategy
This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...
Sustainability in the Fashion and Apparel/Consumer Products Industries
Essay - 4 pages - Fashion and ready to wear marketing
Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...
Pizza Bomber: The Untold Story of America's Most Shocking Bank Robbery, Chapters 23-30 - Jerry Clark and Ed Palattella (2017) - Justice, Resilience, and the Complexity of Human Behavior
Text commentary - 3 pages - Literature
The last part of the book additionally marks the resolution phase as the collection of all parts of the rich narrative in the Pizza Bomber case. These last chapters give readers a full general idea of the details and consequences of the case. The following sections, which contain the early...
Unraveling the Motivations for Manipulation in Human Behavior
Essay - 10 pages - Medical care & personal assistance
This theory states that manipulation is a multifaceted construct encompassing three dimensions: psychological disorder, character type, and social skills. The examination of the dimensions of manipulation should lead humans towards understanding the motivations, behaviours, and consequences...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while...
Money and transaction over the internet: Online banking
Thesis - 28 pages - Finance
The advent of internet has initiated an electronic revolution in the global banking sector. The dynamic and flexible nature of this communication channel as well as its ubiquitous reach has helped in leveraging a variety of banking activities. New banking intermediaries offering entirely new...
Retail Banking with ING Vysya
Case study - 103 pages - Finance
Today retail banking has emerged as the dark horse in banking sector. Low interest rates and booming consumerism have unleashed credit off take in retail segment in a big way. The personal banking segment customers have become the center of attraction... Credit exposures through personal loans...
Criminal and Deviant Behavior: Self-Destructive Deviance
Essay - 3 pages - Psychology
Depression is a common factor for different acts, such as committing suicide, inflicting self-injuries, hyperactivity in adulthood, and being insane. All these actions are deviant and self-destructive because the victims hurt themselves instead of others. It is imperative that people understand...
