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19 mai 2011
doc

How did the rise of mass production transform the role of the United States in the international political economy?

Thesis - 4 pages - Political science

The early twentieth century saw one of the most dramatic shifts of power noted in the studies of international political economy. Preceding and throughout the Great Wars, the United States of America underwent such dramatic and influential changes in its domestic industries that it not only...

21 févr. 2012
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Analysis of General Motors

Essay - 6 pages - Management

General Motors Company incorporated in 1908 is a multinational car manufacturer with headquarters in Detroit, Michigan. In this case study, GM intends to offer products with either less energy consumption or consumption of new fuel, with new design. Actually, General Motors...

12 mars 2013
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Business plan of eco Stargleam

Business plan - 30 pages - Business strategy

LED is the abbreviation for 'Light Emitting Diode'. A diode is a small, plastic coated device, which carries inside a semiconductor and upon an application of an electric current, emits light of a predetermined color. This tone depends on the material of which it is made of. Until...

01 août 2013
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E-Government and e-service

Case study - 3 pages - Business strategy

According to Homburg (2008, p. 91) noted that in the perspective of the e-Government, there are a number of customers that cab be noted. First, the citizens refer to the voters and the taxpayers that are found in the state, the locality or the country. The citizens usually expect some services...

18 août 2014
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Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

22 avril 2008
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"Mom, why is Black Beauty in the back of that semi?" Truths of Modern Day Horse Slaughter

Case study - 3 pages - Sports

The Black Stallion, Mr. Ed, My Friend Flicka, all reminders of the American icon that has been so closely tied to our past. Horses have served humans throughout our American History, carrying us on their backs through the Wild West, tiling our fields, pulling wagons and carriages, even carrying...

25 sept. 2008
doc

Famine in developing countries

Case study - 5 pages - Economy general

Everything happens for a reason. For a global crisis, which is famine, this saying is fairly accurate. Yet, famine happens not only for a reason but for complex reasons. Aside from its characteristically intricate origins, the consequences of famine are also multifaceted. Likewise, the definition...

15 janv. 2009
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Green marketing and sustainable development in France: What are their impacts on a company's strategy?

Thesis - 14 pages - Services marketing

The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...

15 janv. 2009
doc

Drugs and globalization

Essay - 6 pages - Journalism

Relations between drugs and international trade are a long story, we could think of the 19th century and the important consumption of opium in Europe, as can be seen for example in the film From Hell. Opium was obviously not produced in Europe for climatic reasons and essentially came from...

16 janv. 2009
doc

A "fat tax" to encourage consumers to switch away from fats, sugar and processed foods

Essay - 4 pages - Government finance

People are obviously getting more and more fat. This fact cannot be denied. That is why, to curb this phenomenon, Kelly Brownell launched the idea of applying a fat tax on unhealthy food, in his article published in the New York Times in 1994. Such a tax could encourage people to buy less...

16 janv. 2009
doc

Global marketing: Russian food market

Essay - 8 pages - Services marketing

The object of this case study is to develop a market strategy that could be used by firms dealing with Russian food market, namely concerning the waffle market. Lots of marketing surveys of waffle consumption in Russia has been done, dealing with different investing potential...

16 janv. 2009
doc

The Case of Dasani

Essay - 18 pages - Business strategy

Our consulting team was called by The Coca Cola Company to find a solution face to the Dasani brand situation. Our objective is to analyze and evaluate the opportunity of Coca Cola re-launching Dasani brand into the UK market in the autumn 2008. Problematic: Following which strategy and across...

16 janv. 2009
doc

The study of a famous Australian wine company : Banrock Station

Essay - 5 pages - Business strategy

Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance and the pleasure of quality wine...

20 janv. 2009
doc

The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main...

20 janv. 2009
doc

The car industry: A move to concentration

Essay - 7 pages - Economy general

The motor industry is over 100 years old and has an interesting history and uncertain future. It provides an interesting example of an industry that had to quickly evaluate due to constant evolution of technologies employed. This evolution was so money-demanding that it caused a typical movement...

22 avril 2009
doc

Coffee in Italy and the United States

Thesis - 9 pages - Journalism

Coffee has been grown, processed, roasted, and brewed for thousands of years. This age-old drink has become increasingly popular within the last decade due to the attractiveness of the modern coffeehouse (Shultz 1999:76-77), along with increased global marketing. Yet this popularity is perceived...

27 avril 2009
doc

Globalization, food production and links to obesity

Thesis - 4 pages - Social, moral & civic education

This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and...

09 mai 2009
rtf

The ITC group in a growing FMCG sector

Tutorials/exercises - 50 pages - Business strategy

Well-established distribution networks, intense competition between the organized and unorganized segments characterize the FMGC sector. It is expected to grow by over 60% by 2010. That will translate into an annual growth of 10% over a 5-year period. It has been estimated that FMCG sector will...

14 mai 2009
doc

Explain the historical specificity and contemporary relevance of culture

Thesis - 4 pages - Social, moral & civic education

Today, we can buy a book from a vending machine, like soft drinks and snacks. Germinal and an Ice-Tea have the same value. Culture, in a wider sense, has been taken over by the “spectacular-merchandizing-society”, for which everything, from a book to an iPod, has a trade value. The...

28 mai 2009
doc

Global business project - Flashing lighted dice tequila shot glass

Essay - 6 pages - Services marketing

Flashing lighted dice shot glass These LED shot glasses have dice placed under a plastic protector on the bottom of the glass. To activate the dice whack the shot glass on the counter. Once the bottom is struck the dice will start flashing a ruby red light display. Motion Activated Dice Shot...

07 juin 2009
doc

A study on the origin and effect of the industrial revolution in England

Thesis - 12 pages - Economy general

The Industrial Revolution refers to the first breakthrough from a rural handicraft economy to a urban machine driven manufacturing economy that took place in England around 1780 C.E., and which, in the course of the next one hundred years, spread and established itself over much of Europe and...

28 déc. 2009
pdf

Historical development of coal and nuclear energy in China

Thesis - 5 pages - Ecology & environment

China is today the world's largest coal producer and consumer in the world. In 2006, the raw coal output amounted to 2.32 billion tones and installed coal fired power capacity reached 622 GWe (National Bureau of Statistics of China, 2007). Chinese dependence on coal for energy and electricity...

29 sept. 2010
doc

The energy drinks market in Europe : a market for the future ?

Market study - 35 pages - Services marketing

The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...

05 oct. 2024

KLM tax system

Case study - 7 pages - Finance

A tax is a mandatory financial charge or levy that is imposed on a taxpayer by a governing authority for the purpose of acquiring resources for funding of various public expenditures. This money raised through tax collection is used to run and manage the specific jurisdiction by the provision of...

29 sept. 2010
doc

Chic porn in the communication strategy of luxury houses

Case study - 19 pages - Management

Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...

22 oct. 2024

Sustainability Strategies for Consultancy Firm Growth

Presentation - 3 pages - Business strategy

"In my role as sustainability manager, I am eager to launch my ideas on how sustainability has the potential to be promoted and how it will benefit the consultancy firm's strategic management core business function. A sustainable approach is more than just a popular phrase; it is a serious...

29 sept. 2010
doc

Tobacco industry

Market study - 14 pages - Services marketing

Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...

22 oct. 2024

Status of Dramatic Serials in India and South Korea

Case study - 4 pages - Sociology & social sciences

Television dramas can provide a wealth of information about different nations' cultures and social dynamics. This comparative analysis explores the dramatic serials produced in India and South Korea. In this comparative study, we examine the dramatic serials in India and South Korea, which...

29 sept. 2010
doc

Launching of the Evian bottle water in India

Case study - 38 pages - Services marketing

The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...

22 oct. 2024

Dark Horse - Katy Perry (2013) - Unravelling Neo-Colonial Narratives-Cultural Appropriation

Artwork commentary - 4 pages - Culture, religion & civilization

At first glance, Katy Perry's massive hit music video for "Dark Horse" appeared to be a relatively innocuous pop confection: colorful, provocative, and guaranteed to get people talking. Little did I know that with every dip into the layers of cultural symbolism it utilized, insidious...