Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Corporate Finance: The Coca Cola Company
Case study - 19 pages - Business strategy
This paper is a summary of corporate missions in the Coca Cola Company and an analysis of the financial statements by the ratios for the years 2008, 2009, 2010 and 2011. There is also a quick comparison with some of Pepsi results. The objective is to make an overlook of the company and...
International Human Resource Management: best practice versus worst practice in organizational culture
Case study - 2 pages - Educational studies
Edgar Schein has developed a model of organizational culture, which include three levels: the observable artifacts, the values and the basic assumptions. For Google the observable artifacts correspond to the physical manifestation on the campus such as: free healthy food, free shuttle, the...
Can culture be the principal source of intercultural conflicts in organizations?
Dissertation - 28 pages - Human resources
It is true that intercultural conflicts happen frequently in all fields and industries and should not be seen as a dramatic phenomenon because it simply reflects divergences of opinion, experiences, beliefs and interpretations. However, can culture really be the principal source of...
Corporate Strategy - Megabrew: Creating an Undisputed Global Brewing Champion?
Case study - 29 pages - Business strategy
In the case study "Megabrew", "Creating an Undisputed Global Brewing Champion?" as the subtitle, the significant characters of the mergers and the acquisitions are explored within the context of the brewing industry. From a strategic point of view, this evaluation reviews megabrews using...
The concept of Humility Japan vs Western cultures
Case study - 1 pages - Political science
In Japan, a form of respect can be seen through the act of being humble. The sense of humility is extremely developed in the Japanese culture. Compared to Westerners Japanese people will not be afraid to put themselves down in order to raise the other person up. The self discrediting will...
Change Management in Corporate Mergers
Litterature review - 3 pages - Management
This document examines the impact of change management on employee well-being during corporate mergers, highlighting key success factors and barriers to effective change management.
Global Corporate Governance and Social Responsibility
Case study - 6 pages - Educational studies
Although equated to philanthropic activities, today's investment by corporations in pro-social programs seek to create a social impact beyond building customer loyalty. With the society experiencing a myriad of issues, among them environmental sustainability and health issues, assuming an active...
Corporate strategy - Disney +
Case study - 9 pages - Business strategy
Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...
Strategic Analysis of HR for Alcatel-Lucent: A merger facing HR & management culture issues
Dissertation - 11 pages - Human resources
In this document, we focus on the analysis of the human resources function of a huge company, which is unique because it is in the perspective of a merger between Alcatel and Lucent. We have first presented an overview of the merger to position the sector, and concluded this part with a SWOT...
Corporate Social Responsibility
Tutorials/exercises - 4 pages - Corporate social responsibility
Within the last 12 months, many Environmental, Social and Governance failures showed us that many companies, corporations and even governments are trying to mislead consumers or citizens and to improve their reputation, by promoting sustainable initiatives or products. These claims can be...
Corporate Strategy - publié le 21/04/2024
Presentation - 18 pages - Business strategy
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) identifies internal and external factors that may influence the company's performance. It allows capitalizing on strengths and opportunities while mitigating weaknesses and threats.
Gender diversity in Corporate Governance
Thesis - 3 pages - Management
The goal in this article is to notice if a high proportion of women in corporate board and top management improve financial performance. In this article the subject concerns gender diversity in the company. More specifically, it deals with the proportion of women in senior management and...
Case study On Japans Changing Culture
Case study - 3 pages - Educational studies
Panasonic was established in 1920 but it's initially it was known as Matsushita before 2009. It is one of the building blocks of the rise in Japan as a major economic power. It was a company that embraced the Japanese traditional culture. The company treated its employees with great care...
Corporate Social Responsibility (CSR) and Human Resources
Case study - 3 pages - Human resources
In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...
Organizational culture case study of BHP Billiton Company
Case study - 8 pages - Management
Understanding of the entity culture is vital in the description of the immediate organizational phenomena to which glues and aligns the operation elements into a shared system that delivers desired results. For some, culture is perceived the entity's compass that provides direction...
Screen Culture Review on the Screening Materials
Case study - 4 pages - Computer science
In 1982, Peters and Waterman published the book “In Search of Excellence” that was based on McKinsey's model elements (Collins, 2007). It focused on structure, strategy, style of management, skills, staff, and shared values to determine the exact nature in which those elements...
Legal Liabilities and Workplace Culture
Law case study - 3 pages - Business law
The business law aspects as they relate to workplace environments and allegations of harassment and sexual assault show a complex legal terrain that must be approached with great care. Cases of harassment and sexual assault in the workplace often involve complex legal considerations, including...
Managerial Economics: Welfare Corporate Social Responsibility
Case study - 5 pages - Criminal law
Free market theory was a dominant theme of the 1780s propagated by economists such as Adam Smith. Amongst other things was its exclusive resolve that there should be minimal government involvement in the business of the economy if any at all. It was the era of the industrialization concerned with...
Vinten's summation : Ethics and Corporate governance issues
Essay - 5 pages - Economy general
The aim of this paper is to provide a critical discussion of Vinten's summation of the whistle-blowing that “For one thing the whistle-blowing path is not easy, and the bee-sting phenomenon may often apply. One has only one sting to use, and by using it, may well kill off one's...
Corporate investment banking : Barclays bank group
Case study - 2 pages - Business strategy
Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...
Corporate Entrepreneurship: The Steam Iron example
Case study - 6 pages - Management
As creator of a new innovation and more specifically a new steam iron that has different features from the standard industry, the creation of a dedicated company would be judicious. Indeed, the company would be named "Dupont Appliance Ltd", professional manufacturer specializing in providing a...
Organizational behavior - Deciphering your company's culture
Essay - 4 pages - Management
The corporate culture concept is not new. Indeed, it's been a few years that entrepreneurs looking to set up a 'spirit house', right inside their companies, characterizing the specificity of their experience by reporting to rival companies. This first observation...
Nokia's corporate communications - publié le 12/01/2009
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
Nokia's corporate communications
Case study - 8 pages - Communication
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes - publié le 15/01/2009
Essay - 4 pages - Management
What is “good corporate governance”? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them. Indeed, some suggested that...
How to create a homogeneous culture across boundaries? - published: 30/12/2005
Thesis - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinational in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a quite particular...
"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes
Essay - 4 pages - Political science
What is “good corporate governance”? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them. Indeed, some suggested that...
How to create a homogeneous culture across boundaries?
Dissertation - 18 pages - Management
We have decided to study the company Unilever for several reasons. Firstly, Unilever is a European company that is one of the biggest multinationals in the world. Secondly, as we have chosen to study the corporate culture of multinationals, Unilever presents a particular...
