Privately Owned Restaurants versus Large Chains
Case study - 10 pages - Educational studies
For most organizations operating in direct service line industries, they are faced with sustaining the excellent delivery of services while containing the mushrooming of variable costs attributed to everyday operations. Ordinarily, exceptional customer service is a critical component for...
An overview of experiential marketing
Thesis - 6 pages - Services marketing
When I look back on my day, I'm amazed at the range of emotions I have gone through, from depression to indifference to ecstasy. Every minute has been an experience - sometimes pleasant, sometimes unpleasant, and then there are those experiences…that I would give anything to...
Sales Training in Christian Dior, London
Thesis - 8 pages - Educational studies
As part of my second year ESSCA, I was asked to do an internship in the marketing function, either in the sales department, or in the purchase section. The goal is to have a direct relationship with a customer or a supplier (BtoB or BtoC), to participate actively and be essential to the...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a local,...
Joe Salatino: Case study
Case study - 6 pages - Business strategy
It's important for people to understand the importance of how people for perceptions and attributions. It's even more important when you're in a job such as the company run by Joe Salatino when it's imperative that they're able to adapt and comprehend what's going on in their clients' lives in...
Entrepreneurship: Case studies
Case study - 3 pages - Management
Patients like me practices execution excellence in a number of ways. First, there is the comprehensive experience profile of the staff for instance in terms of the knowledge in different areas such as sales, marketing, product development etc. Secondly, there is also the leadership as well...
Amazon.com: Case study
Thesis - 5 pages - Business strategy
Amazon.com (AMZN) does not publish a public or known official mission statement, yet the company's mission and goals can be revealed by examining the concepts of Jeff Bezos, Amazon's founder and CEO. Bezos has stated that the strategy at Amazon.com is to provide the customer with...
The Lead User Method: A solution to improve new product success in rapidly changing markets?
Dissertation - 77 pages - Services marketing
Innovation, a crucial dilemma to be successful. Innovating is crucial for a company in order to satisfy its customers ‘expectations and to cope with the competition in a market place which is everyday more and more challenging. However, coping with the competition doesn't mean...
Zara case study
Case study - 8 pages - Services marketing
The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because there are high...
Case study: Leadership and management of Starbucks
Case study - 11 pages - Management
Starbucks' CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and thus decide what organizational structures and policies have to be implemented. Mission and goals:...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Container Link
Internship report - 10 pages - Management
On the occasion of my first year with the La Rochelle Graduate School of Management, I undertook my work placement in a company called Container Link, in Poole, in the south-east of England. This experience, lasting three months, gave me the opportunity to live through a total immersion in...
Emmeline Lott: An Adventure into the Harems of Egypt
Essay - 17 pages - International relations
Throughout the 1800s, European academic was interested in the unfamiliar lands of the Middle East. various Egyptologists and Orientalist scholars brought lengthy descriptions of Eastern culture, history, and customs back to the Western world. The testament of Emmeline Lott, perhaps only an...
Single source supply chain management case study
Essay - 2 pages - Management
In the case study, a Navy contracting officer, Lieutenant June Early experiences difficulties in a sole source negotiation. This is with Trustworthy Equipment Company. The Company is the only supplier of a machine that the Navy needs. Lieutenant Early meets overhead rates that the company...
Written Company Report: Performance of Abercrombie & Fitch
Case study - 19 pages - Business strategy
Over the years, the retail industry has seen remarkable changes arising from the need to withstand the pace of the dynamic customer preferences, tastes and awareness in the wake of global interconnectdness. A definite revelation of the trend is that of the success story of Abercrombie &...
"Innovate or Die", is This True?
Presentation - 12 pages - Marketing theories
Innovate or die could be the maxim for any brand when planning and developing a marketing campaign for a product launch. A company's or brand's marketing innovation will be what sets it apart from the competition, a competitive advantage that will enable it to attract consumers and...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
The importance of CRM in the insurance sector
Thesis - 4 pages - Management
Customer Relationship Management (CRM) has now acquired a prominent place in all the business write-ups, articles and business strategy books. We can see a lot many companies investing very huge amounts to implement an effective CRM device. In today's world, where the competition in...
Sensory marketing: Case study
Essay - 39 pages - Services marketing
Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as...
Case study: Southwest Airlines and United Airlines
Case study - 13 pages - Finance
In 1998, the US airlines carried a record 551 million passengers . At that time, the whole industry was in pretty good shape. Unfortunately, many things have changed since then. The 2001 terrorist attack on the twin towers has marked a turnaround in the industry and especially in the United...
Importance and need of creating a brand image
Thesis - 6 pages - Business strategy
Brand image is the impression in the consumer's mind of the brand's total personality (real and imaginary qualities) and brand image is developed over a period of time through advertising campaigns with a consistent theme, and it is authenticated through the customer's direct...
Jetstar product development report
Case study - 7 pages - Services marketing
In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...
The strategy of the "Panera Bread" bakery-cafe
Case study - 12 pages - Business strategy
Established in 2007, Panera Bread is a Bakery-cafés born from "Saint Louis Bread Company". This firm has quickly succeeded to become one of the leaders of the US fast-casual restaurant sector. In an industry characterized by aggressive competition, Panera Bread has adopted a competitive strategy...
Event Merchandising Limited (rapport de stage 2006)
Internship report - 17 pages - Management
Event Merchandising Limited develops and markets merchandise to a world-wide audience. It works closely with new and established brands. From blue chip corporate requirements to selling at live events, from setting up licensing programme to running online shops. Whether the requirement is for a...
Consumer behavior
Essay - 7 pages - Services marketing
This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same...
Longevity Healthcare Systems: Hunting for a marketing strategy
Essay - 8 pages - Services marketing
history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...
Cover letter student service center's manager
Sample letter - 1 pages - Human resources
From Emerson College's human resources website, I learned of an opening as the Student Service Center's manager. I believe I have the knowledge, skills and training to succeed in such a position, and a desire to return to the Emerson community more valuable than anything else. I graduated in...
Death and Identity in Ladakh and Rondônia
Essay - 3 pages - Philosophy
Every culture defines different entities and ideas in relation to which the individual can experience his or her identity and physical or mental substances on which one's identities are located. Mortuary rites described in Hiroaki Mori and Yukari Hayashi's film The Tibetan Book of the...
Strategic analysis of the McDonald's company
Thesis - 30 pages - Business strategy
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the market...
