Amazon services inc.: Using knowledge to drive customer growth
Case study - 9 pages - Services marketing
Amazon.com, Inc. is an American Company founded in 1995 by Jeff Bezos at Seattle. The company started as an online bookstore. In 1995, books were shipped to 50 states and 40 countries but soon the company expanded. It started selling a wider range of products. Its range of products doesn't...
The future for the French customer loyalty programs
Essay - 20 pages - Clients and users behaviour
In a context of globalization, companies need to be very competitive and to find the best way to be more and more attractive. In France and all over the world strategy marketing is nowadays a priority for companies according to Lefébure and Venture (2005). Brand loyalty programs are good examples...
International customer behavior: How mp3 industries created and developed a new market?
Course material - 26 pages - Tourism marketing
We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...
Literature review: Customer relationship management (CRM)
Worksheets - 3 pages - Clients and users behaviour
Customer relationship management has been defined in many ways. Metagroep defines CRM as ‘the automation of horizontally integrated business processes involving front office customer contact points (marketing, sales, service and support) via multiple, interconnected delivery...
Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?
Dissertation - 39 pages - Clients and users behaviour
Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a...
Industrial network: Providing specifically adapted products for customers
Essay - 3 pages - Management
The economies of scale, defined as the reduction in cost per unit resulting from increased production realized through operational efficiencies, constitute one of the key goals for firms to improve their competitiveness. But this productive model seems to be in the same time contradictory to the...
Investing in customers
Essay - 10 pages - Clients and users behaviour
Investment is the choice by the individual to risk his savings with the hope to acquite a profitable gain. Indeed, in the best cases, the acquisition of an asset is the consequence of the expectation of future flows of income that will exceed the initial cost of the acquisition. Customer,...
Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King
Case study - 33 pages - Brand management
McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...
Customer satisfaction measurement
Essay - 8 pages - Clients and users behaviour
It is well established that satisfied customers are key to long-term business success. Companies that have a more satisfied customer base also experiences higher economic returns. High consumer satisfaction leads to greater customer loyalty which, in turn, leads to future...
The customer relationship management method in the company "Propriétés Privées"
Case study - 9 pages - Business strategy
I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have...
How to manage customer relationship through the web?
Essay - 9 pages - Clients and users behaviour
Since the last few decades, the development of new technologies concerning communication and the emergence of new economies has modified well known economic models. We could say that the world is becoming a global village and the competition is increasingly stronger. A lot of markets are now...
Service Recovery and Customer Satisfaction
Course material - 4 pages - Clients and users behaviour
It is a well known fact that mistakes are a critical part of every service. In services, often performed in the customer's presence, errors are inevitable. While it may not be possible to eliminate mistakes altogether, companies can certainly learn to recover from their mistakes. Such...
Customer service improvement
Case study - 3 pages - Educational studies
Anacceptable standard of customer service policy is becoming a major component in various business organizations due to the increased completion and customer awareness. The standard policy is essential to the management, employees and the potential customers. They enable the...
How does the current Konica Minolta's customer value proposition answer to the market needs?
Case study - 20 pages - Management
Nowadays, all the companies are focusing on adding more value towards customers in order to make them loyal. We are interested in finding out how Konica Minolta brings value to their customers. We will approach it by analyzing the market including the competitors and...
Starbucks: Delivering customer service - published: 15/11/2013
Case study - 3 pages - Management
By 2002, Starbucks had already been established as an unarguable leader on the US Specialty Coffee Market. However, recent market research is causing some concerns to the top management of the company. It indicates that the level of customer satisfaction declines. In order to respond the...
Selling through customer business development: P & G - publié le 08/05/2012
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...
Selling through customer business development: P & G
Case study - 10 pages - Business strategy
In the 80's, manufacturers began to spend money to better understand consumers, and P&G more than anyone. However, they never really asked, if these needs were the same in retailers. It was the period when P&G decided, to change the sales department into a more strategic department named...
Customer loyalty in B to B
Case study - 14 pages - Business strategy
Companies are not just looking to improve their relationships with their partners, but also to consolidate the links between them to customers. A satisfied customer is the basis of market development. Indeed, sales of the company at any time depend on two groups: new...
Carrefour and Walmart: Positioned to succeed through convenience, diversity and customer service
Case study - 17 pages - Business strategy
The Food and Marketing institute (FMI) estimates that the American population spends over $5.6 billion a year on groceries and that the average store carries over 40,000 products (http://www.fmi.org/facts With each household visiting the grocery store twice a week, it is increasingly important...
Gabriel's customer relationship on the Chinese market
Case study - 7 pages - Business strategy
This report will focus on the customer relationship on the Chinese market due to the high growth. The revenue growth is accounted for 60% in 2010/2011 in Gabriel China. Gabriel's customer rela-tionship on the European market was also investigated because differences between...
Hartmann group: Business models, relationship with customers
Case study - 5 pages - Business strategy
1.Interpretation of the question From the question set, the management of Hartmann wants to evaluate the company´s ability to implement the new strategy “competitive edge-driving growth” launched in 2011. This should be attained through relevant theories and models with focus on...
Analysis of how business companies can increase brand awareness and customer interaction through the use of social media
Essay - 3 pages - Political science
The arrival of new technology has raised a number of new issues for managers and leaders. The use of the internet is an unavoidable feature of today's business environment, as it can be very productive to companies. Email can be used as a very potent business tool, enabling business transactions...
AMD: A Customer-centric approach to innovation - publié le 07/03/2011
Case study - 9 pages - Business strategy
This report focuses on the microprocessor manufacturer AMD's current and future positioning on the processor market. It first analyzes AMD's prospective growth: Could the company's success in servers be leveraged to other segments? Then, it analyzes the competition with Intel: will...
AMD: A Customer-centric approach to innovation - published: 28/11/2011
Essay - 9 pages - Management
AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has of the...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
Dell's customer relationship management (CRM) strategy - publié le 17/01/2011
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the...
AMD: A customer-centric approach to innovation - published: 28/11/2011 - publié le 28/11/2011
Internship report - 9 pages - Management
AMD was founded in 19691 by Jerry Sanders, formerly of Fairchild Semiconductor. The company started to focus on microprocessors in the mid 1970s. It designed and manufactured microprocessors for the computing, communications, and consumer electronics market. The company employed 9,000 employees2....
Management of customer service
Case study - 3 pages - Management
A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to...
