Pyrex Made In France Event Digital Marketing Plan
Case study - 10 pages - Digital & e-marketing
A comprehensive digital marketing plan for Pyrex's participation in the 'Made In France' fair, including social media monitoring, contest mechanics, and content strategy.
Maison Gaïa Digital Marketing Strategy
Case study - 4 pages - Digital & e-marketing
Discover Maison Gaïa's comprehensive digital marketing strategy, focusing on content creation, social media utilization, local partnerships, and customer experience enhancement.
Digitalization of a Real Estate Agency: Understanding the Scope of Digital Marketing
Diploma Thesis - 54 pages - Digital & e-marketing
This document provides an in-depth analysis of the digitalization of a real estate agency, exploring the scope of digital marketing, its challenges, and opportunities. From the development of websites to the creation of social networks, blog, newsletters, and mobile...
Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased...
Digital marketing: start-ups that differentiate themselves
Case study - 3 pages - Digital & e-marketing
Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on...
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and...
Digital marketing and E-commerce, what future for physical stores in the textile industry? - published: 06/09/2016
Thesis - 30 pages - Distribution marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time...
Digital marketing and E-commerce, what future for physical stores in the textile industry?
Dissertation - 30 pages - Digital & e-marketing
Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time...
Digital Marketing-Markets and Consumption
Case study - 8 pages - Services marketing
For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from...
Direct and Digital Marketing: Loyalty Schemes
Essay - 4 pages - International marketing
Marketing is a central idea in the world of business since the customer is made aware of the products and services a business offers. This is very important since information and the way that particular information is relayed to the customers gives them the chance to buy or not hence...
Digital Marketing
Essay - 10 pages - ICT marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major...
Digital Marketing - published: 06/12/2011
Market study - 10 pages - Services marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major...
Marketing Plan for a Media Advertising Company in Spain
Thesis - 26 pages - Medias&communication marketing
In the current advertising landscape, where consumers are constantly exposed to a multitude of promotional messages, it is essential to ensure the relevance and added value of advertising campaigns to captivate the attention of the target audience. The success of the strategy will depend, in this...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening and...
Marketing in the Era of Social Networks
Dissertation - 32 pages - Digital & e-marketing
This document discusses the opportunities and limitations of marketing in the era of social networks, highlighting the evolution of marketing strategies and the importance of social media marketing.
BureauBuddy Marketing Strategy
Case study - 9 pages - Digital & e-marketing
BureauBuddy's marketing plan to achieve revenue targets through lead generation and conversion rate optimization.
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
A Case Study Comparing Marketing Campaigns in Film with Research into Models of Distribution and Marketing in Cinema
Case study - 4 pages - Marketing theories
In this case study we will be looking at the marketing campaigns of two films, one before the digital age truly began and one during the boom to see how they both were marketed to audiences and how successful it was in terms of profit return and critic consensus. Before we get into...
Emotivi Application Marketing Strategy
Dissertation - 63 pages - Medias&communication marketing
Discover how Emotivi promotes its application for seniors through a multi-channel communication strategy, targeting healthcare professionals and individuals.
Marketing Communication - Innocent Drinks - published: 06/09/2024
Case study - 8 pages - Marketing theories
Innocent Drinks is a joint stock company created in 1998, settled in London owned at 90% by the Coca-Cola Company, employing 450 people and amounting £300 million. Innocent drinks achieved a great breakthrough within 2 decades with 80% of market share on the smoothies English market and achieved...
Digital Transformation in Small and Medium Enterprises (SMEs): A Roadmap towards Innovation and Growth
Course material - 2 pages - Startup, entrepreneurship
The slogan of digital transformation is not a buzz but an imperative strategic drive in this current century economy where technology is taking the centre stage of shaping business landscapes. The use of digital technologies is vital for the SMEs playing so important role in terms...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980,...
Marketing in healthcare organization?
Case study - 13 pages - International marketing
The research question of this seminar paper deals with marketing strategy and healthcare sector. To pursue their activity and improve the patient experience, should private and public healthcare organizations integrate marketing in their strategy? Studying marketing, which is...
Is green marketing a real commitment to the environment or just a trend?
Dissertation - 37 pages - Green marketing
Environmental sustainability has become one of the major challenges of the 21st century. As the consequences of climate change and resource depletion become increasingly apparent, consumers and businesses are being forced to rethink their relationship with the planet. This shift in perspective...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through...
Digital Strategy: Feedbacks, Performance and Image
Practical guide - 3 pages - Digital & e-marketing
The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to...
Marketing Issues in Humanitarian Non-Governmental Organizations
Dissertation - 15 pages - Brand management
Non-profit organizations have only recently integrated marketing as a part of their strategy. These relatively new behaviours are still lacking for implementation. Indeed, Non-Profit Organizations (NPO) are still sceptical regarding the utility, effectiveness and reputation of using...
Identity in the Digital Age
Essay - 3 pages - Sociology & social sciences
The interplay among identity, privacy, and authenticity has grown progressively more intricate in the current digital environment. Users can generate and exhibit different facets of their personas on social media platforms, complicating the distinction between their offline and online...
