Export to India : Hermès
Case study - 3 pages - Business strategy
-> 2008 : whole collection based on indian fashion (Saris) « Orange Hermes & Rose indien » -> 2011 : opening of a “Flagship” in the heart of Mumbai old town with its local partner KHANNA RETAIL -> Strategy opposed to its competitors -> 3 shops - 1 in a prestigious hotel Delhi and 1 in...
Mompreneurship: Moroccan mompreneurs in the argan oil industry
Dissertation - 6 pages - Management
Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the...
Market study - Sales management and negotiation techniques: Wegmans
Case study - 9 pages - Management
Wegmans first started as Rochester Fruit and Vegetables Company in 1916, highly influenced by their parent's store, this business was founded by John Wegman, joined later by his brother Walter Wegman. After 6 years selling fruits and vegetables, the brothers acquired the Seel Grocery Co....
Alibaba business values - publié le 29/09/2010
Case study - 10 pages - Economy general
On the 6th of last November, one week after its introduction, the Alibaba stockmarket was quoted for the first time: it acquired 190% of its introduction price . Other than being a testimony that both China and the internet have a habit of going to the heads of investors, Alibaba was created...
Tourism in Europe: the emergence of ICT and e-business
Case study - 16 pages - Digital & e-marketing
This project is a global analysis of the European tourism industry. It tempts to establish a comprehensive panorama of the Tourism in Europe, throughout the actors, the major destinations, and the key figures. This report then underlines the significant changes the European tourism industry in...
Professional management skills Analysis of Google case
Case study - 8 pages - Management
The search engine Google has grown up as an information portal company. Google's growth story fascinates and intrigues everyone as it unveils many innovative phenomena and springs surprises to its competitors. This company is seen as a pioneer and an innovative leader which is always ahead of...
E-Business: Market entry strategy for Skype in Morocco
Case study - 18 pages - Design and digital creation
E-Business : Market entry strategy for Skype in Morocco (titre original) Since the integration of internet and new technologies of information and telecommunication in the every day life of companies, huge opportunities had appeared. These opportunities are even more important since the new...
Exploring success factors of 2 different positioning that lead a consumer to buy an identity product
Case study - 25 pages - Business strategy
TLSE is a small office company created in 2006, by Isabelle BERNARDINI whose activity focuses on the design and sale of a range of identity products around the city of Toulouse, France (Region Midi-Pyrénées). At first, its offer was mainly focused on textiles printed with logos and then gradually...
Marketing plan of Caroll company on the Chinese market
Case study - 12 pages - Business strategy
The textile industry gathers all the activities of design, manufacturing and marketing of textiles and thus clothing. This industry considers very numerous jobs throughout an assembly line consisted as the manufacturers of tissues, manufacturers of finished products and distributors, who...
Capstone Case: EBay's implementation in China
Case study - 11 pages - Business strategy
The Internet sector has been animated by a lot of investment during 1990's period with the Internet bubble, and a lot of company has invested in start up in trusting in a new profitable sector. Every investor wanted to be the first one to enter the market and to lead competition through business...
International Consumer Behavior - A New Windshield Wiper in China (Hong-Kong)
Case study - 9 pages - International marketing
The principal function of the new windshield wiper will consist in removing on the glass surface the various elements which will be able to affect the driver visibility in order to ensure an optimal safety of the driver. Another secondary functions will be added like: the intermittency (the speed...
Distribution and franchising - published: 09/03/2012
Presentation - 28 pages - Business strategy
Distribution is the process of moving a product from its manufacturing source to its customers. Producer and wholesaler have a strong link and some obligations toward the other. The choice of the distribution channel is essential to the success or the failure of a brand. There are several...
Presentation of Lastminute.com's strategy
Case study - 5 pages - Business strategy
The e-business company that I am going to present is Lastminute.com. Lastminute.com is part of Travelocity group, and is an on-line agency specialized in organizing cheap trips, holiday promotion, but also last minute trips. It was created under the status of a joint stock company with a capital...
Strategic management analysis: Puma
Case study - 45 pages - Management
“The environment is what gives organizations their means of survival. It creates opportunities and it presents threats. The future can never be predicted perfectly, it is clearly important that entrepreneur and manager try to analyze their environments as carefully as they can in order to...
Ben & Jerry's presentation
Presentation - 46 pages - Business strategy
Objectives: -To develop the brand Ben & Jerry's the market of the ice cream in France -To understand the values of the brand of Ben & Jerry's -To diagnose the threats and the weak points of the brand of Ben & Jerry's -To analyze the politics of management of the brand of Ben & Jerry's -To...
Business Presentation - Groupon
Case study - 2 pages - Distribution marketing
Groupon has grown very fast over the few last years and it really considered as an alternative of traditional marketing or media tools. In this study, I really ought to understand the business model of Groupon, how do they work? Then, to see and underline the profitability and viability of such...
Strategic Management: Club Med
Case study - 7 pages - Management
Building your career is like building your home and one of my goals is to create a new business in the tourism sector. That is why I conducted my study on the French company Club Mediterranean. This company exists worldwide and in some of the most exotic locations. In this analysis, I decided to...
Calvin Klein and Tommy Hilfiger - Distribution (2006)
Presentation - 61 pages - Finance
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated, both companies have been actively seeking to expand through new markets, via distribution as well new target populations. American spirit is core to the lifestyle aesthetic as well as business style of both companies....
My Pocket Knowledge: Business Plan
Business plan - 11 pages - ICT marketing
Tech'up is considering to expand its business and its market through a new device that is going to revolutionize the information. This new device called "My pocket knowledge? which regroups different features and services with the aid of High Tech component such as Bluetooth and Wifi b/g/n....
Summary of: International Marketing and Export Management, G. Albaum, J. Strandskov and E. Duerr
Book review - 95 pages - Management
Increasing importance of international markets has been the result of a number of interrelated factors namely, 1. There has been a continuing lowering of barriers to trade and investment 2. Improvements in transportation and logistics have further lowered the cost of exporting and importing 3....
Calvin Klein & Tommy Hilfiger : Distribution
Case study - 61 pages - Fashion and ready to wear marketing
Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...
Strategy Case Study BRITISH AIRWAYS still 2006
Case study - 26 pages - Business strategy
Bob Ayling started to implement a large panel of audacious actions to produce BA as a world class company. First of all, he cut the top executive team from 25 to 14 to improve its efficiency and limit its cost. Then, he went on to establish an alliance with American Airlines to ensure that the...
Office Depot, From a Bricks-and Mortar to a Clicks-and Mortar business model
Case study - 7 pages - Management
Within the global economy, e-business has become a powerful tool in enhancing productivity, customer relationship management (CRM), marketing campaigns, and financial operations. Companies have been able to understand that the web is not only the way to communicate but also the way to distribute...
Interflora's e - commerce
Case study - 30 pages - Digital & e-marketing
?Interflora' is the largest flower delivery company that is well established throughout the world. It consists of a well knit network of flower shops that cater to the orders placed by people in different parts of the world by constantly interacting and coordinating their work to ensure...
How to launch a business model based on the Internet and that generates profits?
Market study - 74 pages - Business strategy
The aim of that paper is to give to the reader a clear view about a Web/Internet Project. There are some similarities between a Web Project and projects in general but there are some specifications to be considered while working on a Web Project. Some parts of the Web Project have to be really...
