Cinema and Technology: An Essay
Thesis - 3 pages - Arts and art history
'The cinema of attractions directly solicits spectator attention, inciting visual curiosity, and supplying pleasure through an exciting spectacle' Gunning (1990), p. 58. To what extent does mainstream cinema today continue to operate as a 'cinema of attractions'? Illustrate this...
Strategic analysis - Study of the case Lafuma
Case study - 32 pages - Business strategy
In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...
HP's supply chain: An interview with a Procurement and Supply Planner
Case study - 4 pages - Logistics
The following report was made in the wake of an interview with Thomas Gobillot, Procurement and Supply Planner at HP in Grenoble in September 2007. The initial focus will be on the HP enterprise and the organization of its supply chain. Then the strategic choices made by HP and the craft of...
The evolution of the communication strategy of McDonald's
Case study - 10 pages - Management
"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...
Promotion of the film: "O Jerusalem"
Case study - 8 pages - Services marketing
With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...
Case study of the Virgin group
Case study - 45 pages - Services marketing
Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
Ken Kutaragi, a Japanese captain of industry
Case study - 4 pages - Services marketing
Ken Kutaragi was born on August 8th, 1950 in Tokyo. He was a brilliant student of Denki Tsushin University where he graduated as an engineer, specializing in various machinery and electronics. As a visionary, he saw the early potential of video games while the market was still in its infant...
Case study of lastminute.com
Case study - 18 pages - Services marketing
Lastminute.com was founded by Brent Hoberman and Martha Lane Fox in 1998. Its creation was encouraged by the economy that was there around the Internet. Subsequently, it witnessed great success in Britain. Today, it is the company of online travel and entertainment and is the largest in...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Internship Report: The Walt Disney World
Thesis - 7 pages - Management
As you might have understood, I did my summer training at Walt Disney World in Orlando (Florida, USA). It is composed of six different theme parks and a downtown. As far as I am concerned, I have worked for one of the theme parks, Hollywood Studio. By the way, let me introduce you to the Walt...
Case study: Nike
Case study - 9 pages - Services marketing
Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports...
American Girl Company
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group 3 to 12...
Strategic analysis of Thomson
Case study - 5 pages - Services marketing
The company Thomson originated in 1879 by the association of Elihu Thomson and Edwin Houston. Originally the company specialized in the distribution of electrical equipment. Through multiple acquisitions and mergers, it was oriented towards the design and manufacture of electronic and...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...
Mass media: The effects on youth
Thesis - 6 pages - Social, moral & civic education
Each time a child turns on the TV, they will see or hear something that will effect their lives them in some way. It would be wise for parents to limit childrens' exposure to influential media such as the news, violent video games, and the like. Over 60% of television shows during prime time...
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
Kodak - Market study on its Global reach
Market study - 7 pages - Business strategy
Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and...
Kodak - Market scenario in the US
Market study - 10 pages - Business strategy
Eastman Kodak Company (Kodak), incorporated in 1901, is engaged in the sale of imaging products, technology, solutions and services to consumers, businesses and professionals. Kodak's products also include prepress equipment and consumables; imaging sensors; workflow software and services;...
Financial analysis of Microsoft
Case study - 30 pages - Finance
Microsoft, a global company in the informatics system, was founded in 1975 by two American students, Bill Gates and Paul Allen. Microsoft hires almost 80000 people in more than 100 countries. Its most important activity is to develop informatics system for computers with revenues worth 70...
Study of Dubai as a Metropolis
Essay - 10 pages - Educational studies
With its dazzling development, Dubai has become in a few years the center of attention for analysts and scientists. Its population grew from 58,971 in 1968 when the city organized the first census, to 370,800 20 years later, and finally to 2.2 million now . The city is also specialized in...
The influence of the Disney Princess
Essay - 3 pages - Literature
Most girls grow up watching Disney films, especially the films that have story lines where the protagonist is a princess. Included among these films are classics like Snow White and the Seven Dwarves, Cinderella, The Little Mermaid, and Aladdin. Although many people see these films as harmless...
Television as a potential media tool
Essay - 4 pages - Modern history
Current media analysis is highly focused on the perceived failings of television. The medium has been charged with being overly commercial, catering to the interests of political and governmental elite and facilitating the softening of the news by prioritizing stories with high dramatic or...
"Strange fruit": Billie Holiday and the civil rights movement
Case study - 8 pages - Social, moral & civic education
Eleanor Fagan, better known as Billie Holiday, is one of the most prominent jazz vocalists of the 20th century. Among her most outstanding works is the song “Strange Fruit”, which took Billie Holiday from the realm of love songs and lighter entertainment to a status of symbol of...
Nintendo: reviving a company, transforming a market
Case study - 13 pages - Business strategy
Nintendo was founded in 1889, and gained success in the early 1980s for its Nintendo Entertainment System, its Super Nintendo and its Nintendo64. In the mid-1990s however, Sony introduced the PlayStation, and Microsoft came up with the Xbox. In turn, Nintendo quickly lost its market shares...
McCarthyism and art
Case study - 2 pages - Arts and art history
During the early 1950s there was a fear amongst the American people regarding the possible infiltration of Western Society by Russia and other communist nations. One man, Senator Joseph McCarthy, led a hunt for alleged communists that would lead to the blacklisting and persecution of actors,...
Does the viewing of slasher films empower female viewers?
Case study - 4 pages - Political science
Throughout recent decades, the graphic violence of slasher films has become increasingly controversial. The horror slasher genre has become one of the most controversial film categories, receiving attention for the skillful and artful way these movies become emotion roller coasters (poised...
"Tent of Miracles": A Commentary on Materialism
Case study - 1 pages - Philosophy
We've heard it a thousand times: money does not buy happiness. But what does this timeless phrase mean? It suggests that one can have all the riches in the world and still be unhappy. We all know someone or other who is notoriously wealthy, yet miserable. Those who have been raised in a lower- to...
Fact and fiction as it relates to criminal trials
Case study - 2 pages - Administrative law
Humans feed on entertainment drama. We love it and sometimes we cannot seem to get enough of it. Some of us watch television and film and get a taste of our inner most dreams, our goals, of our ambitions, or to escape reality and unwind. Television shows and movies about crime really get...
