How to build an Offline/Online Marketing Plan?
Dissertation - 40 pages - Tourism marketing
Looking for an internship is a turning point at the end of any studies. I really wanted to find something in accordance with my personality. The work environment I thrive in is one in which I am involved in competition and challenges. I was looking for the opportunity to take initiatives and be...
Coca Cola ads since its creation (period 1938-1952) - publié le 09/05/2009
Thesis - 8 pages - Services marketing
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be...
To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life?
Essay - 11 pages - Economy general
Richard Branson is Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of the Virgin empire inspired a generation of...
Innovation: An advantage for companies
Course material - 7 pages - Business strategy
Innovation is the application of a new invention in a way that provides new technical, organizational or commercial benefits to a business. It aims to add value or provide an additional benefit to the company. Innovation is the foundation of entrepreneurship, since an entrepreneur need to...
The Knowledge Economy
Tutorials/exercises - 6 pages - Business strategy
Knowledge economy integrates effectively knowledge aiming to enhance organizational performance, competitiveness, and corporate social responsibility. Being a source of innovation and creativity, it attains organizational competence through the proficient and continual exchange of knowledge, it...
B2B bartering network in Brittany
Case study - 12 pages - Business strategy
Our business is called eBreizh.fr. We found this business because many companies are facing difficulties due to the current economic crisis and eBreizh is the best way to make business without cashflow. eBreizh is a website of B2B bartering in Brittany. We offer Breton companies a website to...
The role of uncertainty and risk in the decisions which international business firms make on the internationalisation process
Case study - 2 pages - Business strategy
Uncertainty is what drives the business environment. Without uncertainty, there would not be entrepreneurship nor need for firms to develop, explore and evolve. But, with uncertainty comes risk and companies try to maximize their profits while minimizing the underlying risk of their...
BeCozy pillow: Business plan
Business plan - 25 pages - Business strategy
We choose to found a new limited liability company with the elements of partnership and corporate structures. The founders are becoming the graduate of Hong Kong Polytechnic University. So we have variety of business skills, from Management, Marketing, Accounting, and Finance. Most of we follow...
Case study - Mergers & acquisitions
Case study - 7 pages - Management
David Kuchen is a serious young man which has a clear objective for his professional life. He is a 30 years old man who has chosen to leave a lucrative and regular Bay street job (advisory field) for getting an MBA from a top school and entering in the world of self entrepreneurship. With...
Mompreneurship: Moroccan mompreneurs in the argan oil industry
Dissertation - 6 pages - Management
Labor or the business world as a whole has always been associated to men regardless of the major role that plays the wife in contributing to the economic growth. Nowadays, we're facing a new concept which is Mompreneurship- Mothers are being more and more demanding, active and creative in the...
Are entrepreneurs born or made?
Essay - 2 pages - Startup, entrepreneurship
Entrepreneurs are seen as pillars of the market economy and their activities as creators of value and employment. Indeed, we live in an entrepreneurial economy model. In the first place, it is important to define the word 'entrepreneur': she/he is an individual who has the courage to...
Pernod Ricard
Worksheets - 2 pages - Business strategy
Pernod Ricard is the world's 2nd leader in wines and spirits with a turnover of 5.6 billion euros. The company was created in 1975, and the group has worldwide ambitions. In very few years, it experienced an incredible development founded on both organic growth and successive acquisitions....
To what extent is Richard Branson, the English Tycoon, a very influential person in the British political life? - publié le 23/01/2007
Essay - 11 pages - Economy general
Richard Branson holds the distinction of being Britain's best-known entrepreneur. This self-made man started his first company at the age of 17 and succeeded in building an empire from it. Worth £3 billion and believed to be the ninth-richest man in the UK, the 56-year-old founder of the...
Coca Cola ads since its creation (period 1938-1952)
Case study - 13 pages - Business strategy
Nowadays, Coca-Cola company is still a dream. This 1889's company, worldwide, well-know, survived and moreover it is still developing its products to increase of course its markets shares and its sales. Coca-Cola is a model for entrepreneurship because for its capacity to survive, to be...
Daregal business case
Case study - 7 pages - Business strategy
By utilizing a strategic analysis process, we can clearly determine the advantages and the threats prevalent in the environment of the company which will in turn influence its future development. Daregal, the renowned family entrepreneurship, has been existing with an age-old history and...
Entrepreneur interview an analysis- Michel Et Augustin - publié le 23/05/2012
Case study - 15 pages - Human resources
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as “little round and good biscuits”, sweet and savory, fresh mixed fruit juices, drinkable yogurts...
Entrepreneur interview an analysis- Michel Et Augustin
Case study - 15 pages - Human resources
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as “little round and good biscuits”, sweet and savory, fresh mixed fruit juices, drinkable yogurts...
Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business
Essay - 4 pages - Business strategy
Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the failed businesses, only 10% close involuntary...
Explanation of the factors that might influence an entrepreneur's decision to start up another new venture following the failure of their business - published: 12/05/2009
Business plan - 4 pages - Business strategy
Each year in the United Kingdom over 300 000 businesses have set up, and 300 000 have closed down. Half of these new businesses cease trading within three years of being created, lowering small businesses average life down to five years. Among the failed businesses, only 10% close involuntary...
The entrepreneurial process
Case study - 4 pages - Management
Entrepreneurial success is often associated with being capable of spotting opportunities and being a risk taker. An entrepreneurial opportunity can be seen as a situation in which a person can create a new means to an end framework for recombining resources that the entrepreneur believes will...
The strategy of investment and development of the French companies in Poland
Dissertation - 75 pages - Business strategy
This paper deals with the strategy of investment and development of the French companies in Poland. In a first part, the author discusses the theory of Foreign Direct Investment, more commonly called FDI: its different types and their alternatives, their motives, benefits and risks. In the second...
Could training and education help people to become innovative and entrepreneurial?
Essay - 2 pages - Management
Can training and education help people to become innovative and entrepreneurial? The topic on which I have been instructed to expound, is "training and education could help people to become innovative and entrepreneurial". However, before agreeing with the sentence, I am going to discuss it in...
Critically assess the extent to which liberal intergovernmentalism provide a more fitting explanation of European integration than neofunctionalism
Essay - 9 pages - European union
Drawing an analogy with the diversity of the process of European integration, Robert Schuman expressed that, ‘‘when the cooperation is still at its embryonic stage, the theorization of that unique phenomenon involves a plurality of approaches developed over time and bringing together...
Creation of SMEs in Morocco
Thesis - 51 pages - Economy general
Unemployment has reached alarming levels and proportions in Morocco. Every year, more and more working people are being affected by this problem. The Moroccan labor force totals to about 10,347,000. Women constitute about 27.6% of the total work force. Of the 10,347,000, only about 8,977,000 are...
Critically assess the extent to which liberal intergovernmentalism provide a more fitting explanation of European integration than neofunctionalism - publié le 05/03/2009
Essay - 9 pages - European union
Drawing an analogy with the diversity of the process of European integration, Robert Schuman expressed that, ‘‘when the cooperation is still at its embryonic stage, the theorization of that unique phenomenon involves a plurality of approaches developed over time and bringing together...
Critically analyse gender roles and other factors surrounding family businesses
Essay - 8 pages - Management
Family firms have played and still play a significant role in European economy. Most small businesses are family owned (Boissevain and Grotenbreg, 1987), and the importance of this type of business has experienced a significant development during recent decades. As Sampson (1982) indicated, the...
Growth and development: Case study of Rahmqvist - published: 15/01/2009
Case study - 23 pages - Economy general
We will in this thesis examine the growth and development opportunities for Europe's largest organisation within direct sale, i.e. Rahmqvist. The empiric will be analysed and evaluated with a base of theories. The main bottom theory used is the SWOT analysis, but in order to make a more thorough...
Software development
Case study - 25 pages - Management
The aim of this report is to critically evaluate the international strategy of a small or medium enterprise in the industry of Software Development. In order to achieve this goals the French company: ‘Axège' have been chosen by the author, as it tries to respond to the current structural...
Expansion and innovations strategies of Coca-Cola Company
Thesis - 9 pages - Business strategy
Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...
The role of private equity firms as an alternative investment model in the Middle East and globally
Tutorials/exercises - 27 pages - Finance
The global economic reality has witnessed a recent international increase in the private equity markets. This fact has brought up many concerns as to whether this will have a positive or negative outcome (Financial Services Authority, 2006). This document will present an overview of private...
