Empirical evidence on Seasonalities - Inspecting the market anomalies
Essay - 20 pages - Finance
Anomalies, such as calendar effects, could be defined as phenomena where systematic returns patterns are observed. Partisans to informational market efficiency suggest that calendar effects are prone to disappear, as investors in the market could implement strategies in order to...
How to do Business with the Czech Republic? The case of beer markets
Thesis - 25 pages - Business strategy
Within the framework of the course “International Trade and Business Challenges”, our professor Miss Chau asked us to analyze and to develop a strategy to enter a specific sector of one of the BRIC countries and the 8+2 new EU members. In this context, we decided to tackle the beer...
Segmentation, Targeting and Positioning - Volkswagen, Molson Coors, Tesco
Case study - 8 pages - Marketing theories
Sometimes marketers use the mass marketing approach where they lack a precise understanding of their consumers, and the objective is to offer certain products or services to a huge market with the belief that this would result in volume sales. In most cases, such a strategy is focused on...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
Derivatives market in India: A study of Wipro Limited shares
Case study - 50 pages - Services marketing
The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial...
Conditions of the labor market that encourage foreign investments in Central and Eastern Europe
Thesis - 9 pages - International relations
Today, a well known economic phenomenon is that the foreign investments in the Central and Eastern Europe have been flooded, since 1989. Amongst many other economic data, we could include that in 2003, 29 billions dollars were invested by foreign companies. This figure is not easy to achieve,...
Bajaj Auto: the Indian Motorcycle Manufacturer Internationalizes its Business
Case study - 2 pages - Marketing theories
Being one of the largest motorcycle manufacturers, the best internationalization theory to describe Bajaj would be Emerging Country Multinational theory (EMNC). One of the key components in the EMNC theory is that a company chooses where to enter next by where the highest acceptability will be...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the...
Potential Market: Decathlon in India
Case study - 8 pages - Management
India is a new world power and its importance is steadily growing. The recognition was long in coming, but now everyone ranks this ancient British colony in the same place as China. India is intended to follow the same road. At the same time, Decathlon, one of the leaders in the sector of...
The Gamebuino concept: a survey about coding experience and gaming habits
Case study - 16 pages - Computer science
The survey is made up of 19 questions, and these fall into the following categories: - Questions 1 to 3: demographics and education properties of the sample. - Questions 4 to 8: the sample's IT use and familiarity with coding. - Questions 9 to 12: gaming habits and platforms of choice for the...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Critically evaluate the impact upon EC jurisprudence and legislation of the judgement of the European Court of Justice in REWE Zentral AG Bundesmonopolverwaltung fur Branntwein "Cassis de Dijon"
Essay - 7 pages - European law
Article 28 (ex-30) of the EC Treaty is one of the major principles governing the achievement in establishing the common market. It lays out a strong principle that imposes quantitative restrictions on imports and that all measures having equivalent effect will be prohibited between member...
Strategic study of the Renault-Nissan alliance
Case study - 3 pages - Business strategy
In 1999, the chairmen of Renault and Nissan, L. Schweitzer and Y. Hanawa, signed an agreement to link their two companies. Renault purchased 36% of the capital of the Japanese company and 100% of its financial subsidiaries in Europe. This alliance has experienced strong growth, which has enabled...
Specialisation
Tutorials/exercises - 4 pages - Economy general
Trade and foreign direct investments driven by specialisation and comparative advantages are controversial and provide arguments against free trade and capital mobility. Modern production of many products are produced in value chains that involves many countries, depending on comparative...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
A ban on combustion engines in favor of electric motors: is 2035 too ambitious a deadline?
Dissertation - 29 pages - European union
The purpose of this work is to study the consequences of the EU's 2022 agreement on the end of combustion engines in new cars from 2035. Indeed, in the midst of an environmental crisis marked by global warming and following the 2015 Paris agreements, consecutive to COP 21, the EU launched a...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Russian Standard Vodka strategies for global branding and expansion into the US market
Market study - 10 pages - Services marketing
Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III.” Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards”. Distilled...
The effects of stock options on markets
Essay - 4 pages - Finance
Traditionally, stock option plans have been used as a way for companies to reward top management and "key" employees and link their interests with those of the company and other shareholders. More and more companies, however, now consider all of their employees as "key." As a result, there has...
Towards a Federation of Nation-States? - From the Milan summit to the Nice one (1985-2000)
Course material - 7 pages - Modern history
To try to describe the aim of the European Construction at the beginning of the 90ies, Jacques Delors, president of the European Commission from 1985 to 1995, invented the concept of a Federation of Nation-States. An oxymoron? What does national sovereignty become in such a system?...
Implications of the European economic integration on the centrally-planned economies
Essay - 7 pages - Economy general
Former Communist countries joined the EU in 2004 and in 2007. Having different features in their surrounding region as compared to the older EU members, centrally-planned economies were - and still are - challenged to alter their political and economic environment in order to align with the EU...
Market research on Britannia
Case study - 44 pages - Services marketing
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...
SWOT Analysis - Airbus
Case study - 5 pages - Tourism marketing
Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on...
Financial Analysis - Airbus
Financial analysis - 24 pages - Finance
Airbus Group is the European leader in aeronautics, space and defense. The group was founded in 2000 following the merger of three companies of German, French and Spanish origin. It is present throughout the world and, along with the American Boeing, is positioned as one of the two leaders...
The United States and the World: Globalization in Historical Perspective
Course material - 8 pages - Modern history
The concept of globalization is not new: in his Communist Manifesto, in 1848, Karl Marx underlined that the bourgeoisie needed constantly expanding markets. Some distinctions are important. Globalization happens, or at least is discussed, in the context of several different fields, in...
Brexit - latest agreements, consequences, related laws
Essay - 3 pages - European union
At the end of World War II, six states met to form the European Economic Community (EEC). Over the years, the EEC has become the European Union (EU) which included some other areas than the EEC did not address. In fact, the EU expanded its intervention and its application in other...
Linkosuo Case - A product export plan
Case study - 9 pages - Sensorial marketing
In this report, there will be an analysis of the Dutch market for snacks and bread, a market that could interest the Finnish company Linkosuo. The interest of this report is to allow the company to know the Dutch snacks and bread market and thus to make an objective decision...
Marketing strategy - Pringles
Case study - 9 pages - Catering marketing
Known by all and greatly favoured at aperitif time, Pringles is the most widely consumed cracker on festive occasions of all kinds. Pringles is a commercial brand launched by Procter & Gamble, originally under the name "Pringle's" in 1967. While at the time they contributed to the...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles,...
Financial analysis - Tesla
Financial analysis - 3 pages - Automotive marketing
Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that are both...
