McDonald's in India: a glocal strategy - publié le 29/09/2010
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
Burger King in South-Africa
Case study - 14 pages - Services marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Burger King in South-Africa - publié le 10/02/2010
Case study - 14 pages - International marketing
Burger King was established in 1954 in Miami, Florida, by James McLamore and David Edgerton. They were among the pioneers of fast food. The Whopper , launched in 1957, was an instant success, and is today the emblem of the brand. Burger King quickly distinguished itself by its unique taste and...
Customer Orientation
Course material - 3 pages - Marketing theories
The approach of customer orientation can be explained in companies that highly value and give their customers a lot of importance. Such companies are said to be customer oriented. According to Bhasin (2018), their marketing strategies get designed with their customers at the peak of their...
PESTEL Analysis - The Body Shop
Case study - 5 pages - Fashion and ready to wear marketing
Anita Roddick, in a desire to connect her business sense with her moral sense, founded The Body Shop on March 26, 1976, with the opening of her first boutique in the south of England. The store offers high quality, traceable and environmentally-friendly cosmetic products. The product line has...
McDonald's in India: a glocal strategy
Case study - 12 pages - Foreign markets
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
An analysis of internationalization strategies of French companies in Eastern Europe: the case of Ineo Polska
Case study - 33 pages - Business strategy
Since the collapse of the Soviet Union in 1991 rapid changes have occurred in Central and Eastern European countries. Their economic development has literally boomed and they rapidly fulfil the requirements of the Copenhagen Criteria to be a member of the European Union. In 2004, most of them...
Investigation of the factors and forces that promote internationalization of firms - A case study of Wal-Mart stores Inc.
Case study - 67 pages - International marketing
The world is more independent in recent time more than ever and changes occur constantly. Due to such changes, most of the organizations with the potential to grow tend to take their operations to foreign countries away from their home country through internalization. The level at which a firm...
International trade finance- 2004
Case study - 220 pages - Finance
Entrepreneurs often mention « lack of financing » as the main reason why an interesting transaction was not pursued or why a project could not be completed, why a company could not sustain its growth rate or why it failed. However, there are always two sides to a coin and bankers, lenders and...
Zara Vs Mango
Case study - 42 pages - Fashion and ready to wear marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they met. This...
Sun & Shade, Inc: International business venture analysis
Essay - 6 pages - Business strategy
The proposed international business venture will be a luxury retail sunglasses operation in the Bahamas, called Sun & Shade, Inc. It will be a foreign wholly owned subsidiary of a U.S. corporation. The Bahamas provides an ideal location for a luxury sunglasses business for a variety of reasons,...
Orcanta in Russia - publié le 13/01/2009
Market study - 8 pages - Services marketing
Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western ideas and fashion, but has developed an energetic...
Does privatization necessarily increase efficiency?
Thesis - 8 pages - Economy general
The basis of this assignment is to answer the question does privatization necessarily increase efficiency? In answering this question it is essential to investigate the reasons for privatization as a replacement for nationalization. This assignment will compare the efficiency case for...
Orcanta in Russia
Case study - 9 pages - International marketing
Russia is one of the largest markets in the world. As the western culture slowly infiltrated the eastern mentality many young people began adopting western culture and appearances. In the past few years Russia has not only began to accept western ideas and fashion, but has developed an energetic...
Analysis of the Days Inn Worldwide Franchise Program
Case study - 2 pages - Management
Days Inn is an American motel chain that was founded in 1970. Part of the Wyndham Hotel Group, the main aim of the chain is to provide good accommodation at the best possible price. Days Inns motels are not only situated in America. There are Days Inns in other countries such as Argentina,...
McDonald's: Corporate reputation after criticism of unhealthy food - publié le 03/10/2013
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international corporate...
What are the reasons of Zara´s success? - publié le 15/01/2009
Essay - 13 pages - Business strategy
In 1973 Amancio Ortega Gaona, Inditex Group president and main shareholder, created a textile company, which specialised in producing dressing gowns and underwear. Two years later he opened the first Zara store in La Coruña. Nowadays, the Inditex Group is the most successful in the Spanish...
H&M on the Japanese market (2007) - publié le 19/01/2009
Essay - 9 pages - Business strategy
Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...
Strategies for global competitiveness
Thesis - 6 pages - Business strategy
Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...
Anita Roddick, entrepreneur, Body shop - published: 29/09/2010
Essay - 14 pages - Business strategy
The selection of a successful entrepreneur is easy. Corporate newspapers represent a huge list of names of founders or CEO's leading large companies and making high profits. It was interesting to identify what can be called an "atypical? entrepreneur. Atypical entrepreneur is someone who...
H&M in Japan - publié le 29/09/2010
Case study - 24 pages - Business strategy
Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...
Second report: the Monopoly from Hasbro
Case study - 34 pages - Brand management
The purchases are made by the parents and are integrally devoted to early-learning games, plushes and dolls. Parents and grandparents seek for educative products for their children. Games and toys which used to suit the 10 to 12 year olds are now adopted by the 8 to 10 year olds as well. The...
Harboe : implant a Danish brewery in the French market - published: 29/09/2010
Case study - 32 pages - Services marketing
To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French market...
The body shop report: entering new markets - published: 29/09/2010
Essay - 23 pages - Economy general
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
Harboe : implant a Danish brewery in the French market
Case study - 32 pages - International marketing
To export beers in the French market is quite different than selling it in Denmark. The concept of the company is selling a very wide range of products. Due to the success achieved in other Nordic Countries we thought it would be interesting to see if Harboe would succeeds in the French market...
Creating a subsidiary in Morocco Laduree - publié le 29/09/2010
Case study - 10 pages - Services marketing
The market for delicatessen is very sought after today, and is appreciated by many. With high-end, refined products, with unique flavors, created with particular know-how, these products are popular with an increasingly demanding clientele, in search of perfection of novelty. Consumed in family...
The body shop report: entering new markets
Case study - 23 pages - Foreign markets
The Body Shop was established in 1976 by Anita Roddick in West Sussex, England. It competes primarily in the cosmetics and toiletries industry and its major competitors are Boots Plc, Bath & Body Works, and L'Oreal. The company's niche market is based on the production of naturally...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international corporate...
