Marketing Mix Audi A3 - French/US Market - publié le 19/08/2014
Case study - 5 pages - Business strategy
Audi, Auto Union Deutsche Industry, is one of the top car manufacturers of the world owned with more than 50% of the shares by the first car manufacturer group of the world: Volkswagen AG. Volkswagen owns 8 brands with more than 50% of the shares and 4 others with less than 50% of the shares....
International Marketing - Analysis of the french company PAUL and the Russian market
Market study - 7 pages - Business strategy
The group Holder was founded in the 50's by Francis Holder; the group is one of the major actors of the French bakery industry. The group is also present in the pastry and restaurant sector. All in all, the group employs 8000 people in 482 shops all over the world. (Xerfi) The fact that...
Design a marketing plan for the French "fashion house" Caroll which is aiming to enter the Chinese market
Case study - 14 pages - International marketing
China represents one of the markets with the greatest potential in the world and attracts more foreign capital. There are approximately 1 200 French companies established in China with 200 000 employees. It is one of the largest markets in terms of inhabitants (1.3 billion...
International marketing plan for a French car manufacturer "Renault" in the US market
Case study - 10 pages - Business strategy
In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed,...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Case study - 5 pages - Clients and users behaviour
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
A comparative analysis of the French baby wears market and its main competitors
Sectorial analysis - 41 pages - Fashion and ready to wear marketing
In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...
International marketing plan for a French car manufacturer - published: 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a...
International marketing plan for a French car manufacturer - publié le 03/09/2013
Case study - 28 pages - Business strategy
First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market - publié le 22/05/2013
Case study - 12 pages - Business strategy
This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against global...
Design a strategic marketing plan for the French 'fashion house' Caroll who are positioning themselves to enter the 'middle market' in China
Case study - 18 pages - Business strategy
Caroll is a French ready to wear well-established company for women only. In addition to clothing, Caroll is developing accessories (Bags, jewelry, belt). There are very successful in France and look for gain of growth abroad. What about China? A country that doesn't know the crisis and...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - International marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Sports sponsorship and its role in French corporate marketing strategy
Thesis - 60 pages - Tourism marketing
The common objective of each corporation is to be profitable by developing the sales of its products and services. Implementing the right marketing strategy is crucial for companies to be differentiated from their competitors in a context of high global competition on the world markets,...
Strategy and Accounting: The paywall strategy in the English and French newspaper market (strategy recommendations)
Case study - 5 pages - Business strategy
In June 2010, News Corp decided to extend the paywall phenomena, and, as it did with The Wall Street Journal in 2008, News Corp put its "mainstream and non-specialist UK newspaper" behind a paywall in June 2010. News Corp released the first figures for the number of subscribers accessing 'The...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could...
Marketing Mix Audi A3 - French/US Market
Case study - 4 pages - Automotive marketing
This document will present the Audi A3 and will analyse the 4P of the marketing mix of this car on the French Market and on the US market : Product, Place, Promotion, Price. In the last part, you can find a comparison of the marketing mix on this two different market...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Management
Today, with globalization, companies have to establish in countries other than their origin country, in order to be more competitive and to resist in the market, especially in the clothing retail market. So, most companies open new subsidiaries in other countries and more on...
Strategic marketing plan for Caroll (the French "fashion house") in China - publié le 02/11/2011
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on...
Philip Morris International's global strategy: Comparative cases of French and Chinese market - publié le 20/02/2011
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip...
Philip Morris International's global strategy: Comparative cases of French and Chinese market
Thesis - 22 pages - Business strategy
In 1954, the US Tobacco company Philip Morris started to develop its sales activities overseas by choosing an accessible market not so far from USA by creating an affiliate society in Australia. In 1955, PM Overseas was born and was established as an international division. Today, Philip...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market - publié le 30/11/2011
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Automotive marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range...
International management: french capsule market - published: 29/09/2010
Market study - 10 pages - Services marketing
In its early years, coffee was considered a luxury product reserved for the rich. Then in the 80s, this changed and coffee became a common beverage that the everyone could afford. Because of this changed image, sales plummeted and coffee companies had to work hard to restore coffee's luxury...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position - publié le 29/09/2010
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
The market for French luxury goods in China
Thesis - 19 pages - Economy general
With a growth of 9.5% per year, the Chinese economy is experiencing a period of unprecedented economic success. This success is accompanied by a dramatic increase in the purchasing power of part of the Chinese population. Therefore, the Chinese market is becoming increasingly demanding for...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China - publié le 29/09/2010
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices...
The Threat of the New World to the French Wine Market: Are historically traditional wines are being usurped by aggressive new competitors?
Dissertation - 77 pages - Services marketing
The objective of this dissertation is to identify the difficulties that the French wine market faces with regard to the competition of the producers of new wines. Simple, easy to drink wines, have been commercialized on a large scale in the past ten years or so by Australia, South...
Parc Astérix's strategic analysis : how can Parc Astérix ensure its place as second player on the French theme park market? - publié le 29/09/2010
Case study - 16 pages - Business strategy
Parc Astérix is a part of the Compagnie des Alpes group (CDA Parks) which is a group specialized in the ski business, with 18 ski areas such as La Plagne, Tignes, Méribel, and others. It is the leader in the international market with 55% of the market share. The CDA Park is the...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market. - publié le 29/09/2010
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range...
Marketing of the 21th century: EcoATM, the French recycling market - publié le 06/10/2010
Tutorials/exercises - 20 pages - Business strategy
EcoATM is a very young enterprise with good respect of the environment. Their main idea is to develop in the United States for the moment an ECycling machine. It's a machine in which you can put your electronic wastes. In exchange it gives you money. You can choose to keep the money or to give it...
