BeCozy pillow: Business plan
Business plan - 25 pages - Business strategy
We choose to found a new limited liability company with the elements of partnership and corporate structures. The founders are becoming the graduate of Hong Kong Polytechnic University. So we have variety of business skills, from Management, Marketing, Accounting, and Finance. Most...
Disney, a Global Culture - published: 29/09/2010
Case study - 9 pages - Services marketing
In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...
Chinese contemporary art and art market in London
Dissertation - 16 pages - Arts and art history
This research study will apprehend the place of Contemporary art of China in the London art market. It is an opportunity to lead further research on Contemporary art as well as understanding the strong ties linking it to London. The sources are not scarce on the subject, nevertheless their...
Describe and analyse the different periods of communism in the People's Republic of China (PRC) since 1949
Essay - 6 pages - Modern history
We will build a new world, a red world said Chieh Fang Chün Pao in 1967. The construction of this promised world was started on October 1st 1949 when Mao proclaimed the PRC and China began the process of developing into a communist State. However China has been a divided nation, both politically...
China: The eldorado of luxury
Thesis - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is a...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Impact on export during the recent financial crisis
Essay - 25 pages - Economy general
The paper describes the export situation during the recent financial crisis. Since this topic is very large, it was impossible for us to cover all of its multiple aspects and we decided only to highlight a small part of it. We confine our analysis by comparing two different types of countries;...
The penetration of Hutch (now Vodafone) in the Indian mobile market and research on the users
Tutorials/exercises - 42 pages - Business strategy
Hutchison Essar is a part of the internationally acclaimed Hutchison Whampoa group, a diversified, multinational conglomerate with its origins dating back to 1828 in Hong Kong. The parent company, Hutchison Whampoa Limited, is a part of the Li Ka-Shing group of companies. It is...
First Pacific Company - publié le 29/09/2010
Case study - 16 pages - Services marketing
First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company...
First Pacific Company
Case study - 16 pages - International marketing
First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company...
Start-up business plan - Asian Restaurant
Business plan - 2 pages - Business strategy
The name of the company that we intend on launching is Ambrocio Restaurant. This is a restaurant that is expected to be one of the busiest ones in Asia. This is because we have chosen an ideal site for it, at a shopping mall in Hong Kong. The mission of the company is to be a...
The role of trade in the economic development of Eastern Asia - publié le 16/01/2009
Essay - 5 pages - Economy general
At the end of the last century, Hong Kong, Singapore, Taiwan and South Korea attained higher rates of economic growth than other developing countries. It could be because of a close correlation between export expansion and economic growth, but are they automatically associated? What...
Asian crisis - context, factors, phases and exit
Course material - 8 pages - International economy
After thirty years of sustained growth, the four "Dragons" (Hong Kong, Singapore, South Korea, and Taiwan) and the "Tigers" (Thailand, Malaysia, Indonesia and the Philippines) have almost reached the economic performances of Western countries. Based on high savings, high investment...
Strategic management of Disneyland in Shangaï
Case study - 20 pages - Business strategy
In 1976, the Cultural Revolution came to the end and finish with the death of Mao in 1977. Deng Xiaoping arrived to the power and started political and economical reforms “the socialism with Chinese characteristics). There will be three waves of reforms: - The first one from 1978 to 1984...
Establishment of LVMH in China: A case study
Thesis - 22 pages - Business strategy
We chose to study the different modes of entry used by the world leader in luxury, LVMH, to enter the Chinese market to the extent that the subject has many interests. Indeed, China seems to have become a key market for the luxury sector, which is now present and developed in all countries....
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
The role of trade in the economic development of Eastern Asia
Essay - 7 pages - Economy general
At the end of the last century, Hong Kong, Singapore, Taiwan and South Korea attained higher rates of economic growth than other developing countries. It could be because of a close correlation between export expansion and economic growth, but are they automatically associated? What...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group - publié le 19/01/2009
Presentation - 135 pages - Services marketing
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
Chinese Tourism in France: developmental perspectives of the market by 2030
Market study - 35 pages - Services marketing
Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...
Lenôtre in China Beijing: The biggest market for the biggest gastronomical group
Case study - 140 pages - International marketing
Strengths: Global fame built on fine upscale products and services, genuine production processes, know-how and licenses (patents), staff (teams, chefs, wine steward...)very well trained, large implantation across the world, profitable company, diversified services (cocktails, buffets, marriages,...
The war on talent: Korn/Ferry International in China - publié le 16/01/2009
Presentation - 16 pages - Human resources
With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...
Why using brand management in the tourism industry ? The case of destination branding - publié le 29/09/2010
Dissertation - 45 pages - Management
Nowadays the tourism sector is one of the most important economic sectors. The globalization of our world allows for better, easier, faster, and cheaper travel, and the technological progress achieved has left almost no place unknown. We may observe that many destinations are now featuring in...
The face shop
Case study - 17 pages - Services marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as...
Fortune Garments - Strategic analysis of the enterprise
Case study - 11 pages - Business strategy
In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...
Civilization - publié le 01/10/2024
Course material - 47 pages - Culture, religion & civilization
No empire other than Great Britain brought to its colonies the technological tools (railroads, modern medicine) and the political ideals (capitalism, the rule of law) that made possible the development of stable and egalitarian societies. This explains why 54 nations, most of them former British...
Fortune Garments - Strategic analysis of the enterprise - publié le 17/03/2010
Case study - 11 pages - Business strategy
In the beginning, Fortune Garment was an innovative and efficient company. Its high quality standards were appreciated worldwide. The development rapidly led to expansion. The group grew in size and popularity. Extending to over 17 countries, arming itself at about 3000 suppliers, the group...
Aviation - How to Prevent Fire in an Aircraft
Dissertation - 4 pages - Electronics, mechanics, engineering & technology
Aircraft fire detection and suppression is a fundamental topic in aviation. Airline accidents are risky as they lead to the destruction of lives and carried goods. Fire detection systems are developed during aircraft manufacture to produce alarms to notify pilots of a quick response to an...
The face shop - publié le 11/02/2008
Case study - 17 pages - Distribution marketing
The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as...
Estee Lauder: Brand management - publié le 03/01/2011
Thesis - 5 pages - Management
The Group Estée Lauder Companies is a family organization, marked by the importance of the service and the balance between regions, brands and businesses. The company Estée Lauder Inc was founded in 1946, when Joseph Lauder and his wife Estée Lauder began their production of cosmetics in the city...
The war on talent: Korn/Ferry International in China
Case study - 18 pages - Business strategy
With $452 million in global fee revenue, 474 consultants worldwide, 70 offices globally, and 4.4 million candidates in its database, Korn/Ferry has been successful due to the high quality, process and speed at which its consultants have placed candidates. In 1978, Korn/Ferry International...
