Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
Hotel Royal Mercury Crown Brussels - presentation, values and control systems
Case study - 4 pages - Management
Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its...
The hotel sector: An overview
Market study - 3 pages - Services marketing
Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Tourism marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we...
Managing hotel occupancy in times of economic and financial crisis: Region Bulgaria
Tutorials/exercises - 24 pages - Economy general
This student dissertation addresses managing hotel occupancy in Bulgaria during the financial and economic crisis. Bulgarian hospitality industry is among the sectors which were severely affected by the global financial and economic crisis. This paper analyses the current condition of the...
Windsor Deluxe: a luxury hotel in Alexandria
Case study - 4 pages - Management
The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...
Paul Auster, "Brooklyn Follies" - "Dream days at the Hotel Existence" (chapter 19), de "first perusal of the grounds?" a "say nothing to Tom"
Text commentary - 3 pages - Literature
This passage is an extract from the nineteenth chapter of 'Purgatory' from the Brooklyn Follies by Paul Auster. The characters arrive at a place to end up finding somewhere to sleep as their car broke down. It constitutes the longest chapter of the novel which is so in a way the linchpin...
Establishment of the "Easy Hotel"in Madrid - publié le 29/09/2010
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre) - published: 29/09/2010
Essay - 4 pages - Services marketing
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...
Fairmont Hotels and Resorts: strategic Overview Case study
Case study - 4 pages - Services marketing
Luxury hotels occupy only a small percentage in the global market today, yet they are continuously on the rise. Fairmont Hotels & Resorts is a leader in the luxury hospitality industry and combines under its brand an outstanding collection of hotels and resorts. Fairmont...
The importance of management - the example of the hotel "La Source white" in Brides-les-Bains
Case study - 6 pages - Management
Didier X is the CEO of the company 'La source blanche'. This company was really close to going bankrupt before he arrived, in 2000. He decided to focus his decision around three mains points: to be more employee oriented, to pay more attention to the accounting and to develop the image of...
Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6
Thesis - 3 pages - Business strategy
This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe) - published: 29/09/2010
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Hilton Hotel Sydney - published: 29/09/2010
Case study - 7 pages - Services marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and...
E-Branding in the Swiss hotel industry - published: 31/12/2010
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria...
International work experience: ROC Hotel
Internship report - 5 pages - Tourism marketing
For my school I had to do a travel in another country in the goal to have an experience of work at the stranger. To find my summer job, I asked an organization called “Inter Séjour”. With the help of this company, I found a job in a hotel in Mallorca where I will be fed,...
A brief overview of the hotel industry
Tutorials/exercises - 36 pages - Management
Generally tourism involves ideas of movement from one place to another and has the same characteristics as traveling. The development of transportation technology and the improvement in political, economic and social situations has put tourism (travel for pleasure) within the reach of many...
Marketing plan of a Spa hotel
Essay - 20 pages - Services marketing
In the hotel, there are 6 concepts of restaurant : from buffet to cuisine à la carte, Thai cuisine, and a gourmet restaurant on the Yacht. A dancing diner has been proposed. A good wine cellar (with wines) is to come up all over the world. Naantali boasts of a long tradition as a Spa town...
A study of the different departments in hotels
Tutorials/exercises - 38 pages - Business strategy
The British law has defined hotel as ‘a place where a bonafide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to receive it'. The main aim of the hotel is to provide food and shelter to the travelers for a price....
Market study hotel industry business 2005 - publié le 15/01/2009
Essay - 11 pages - Business strategy
Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2...
Hotel automation
Dissertation - 41 pages - Computer science
With the manifold increase in our population and limited resources to accommodate the new generation in any of the fields they want to contribute during these days of competition and advancement, the need of an Entrance Examination has become an alarming one. This is all the more essential to...
Operating a hotel efficiently
Thesis - 40 pages - Business strategy
The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most such establishments were no more than...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry...
An introduction to the hotel industry: An investigation of the departments
Thesis - 36 pages - Business strategy
To most people, the hospitality industry consists only of hotels and restaurants. However, the Oxford English Dictionary defines hospitality as the 'reception and entertainment of guests, visitors or strangers with liberality and goodwill'. Therefore, the hospitality industry can...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and...
Paul Auster, The Brooklyn Follies - Dream days at the hotel existence (Chap. 19) - "A steep dirt road" and "except having children"
Text commentary - 1 pages - Literature
What we have here is an extract from the novel The Brooklyn Follies, written by Paul Auster and published in 2005. Earlier in the novel, we discovered the main character, Nathan Glass, a sixty year old man in remission from cancer. He was looking for a quiet place to die. However, after a moment...
Analyzing the financial aspects of planning a hotel
Thesis - 12 pages - Finance
The hotel industry plays a very significant role in the development of tourism in a country. Almost 50% of the foreign exchange from tourism comes from the hotel industry. It has been rightly said, "No hotels, No Tourism". This statement basically exemplifies the fact that if...
