The Olympic cities (2006)
Essay - 4 pages - Sports
Last decades have been marked, assuredly, by the growing internationalization of cities and this increased autonomy of local actions, beyond the national scale, is a particularly relevant frame to study the Olympic phenomenon. As a matter of fact, several scales are represented and...
Intercultural Management
Essay - 11 pages - Management
The globalization of markets, the internationalization of companies through operations of mergers, acquisitions, partnerships or alliances have created an economic landscape where the intercultural aspect has became a daily reality for many persons in charge. Companies are increasingly...
What are the main challenges for the international human resources management in the future?
Essay - 3 pages - Human resources
Human Resource Management has become a major concern in most companies as it affects the performance and thus, the competitive advantages of organizations. Nowadays, the competition is getting stronger and stronger, especially at the international level. The integration of HRM into the...
Hedging international risk: Renault and risk management
Essay - 10 pages - Management
Renault is a French vehicle manufacturer producing cars, vans, buses, tractors, and trucks. The group is well known for its motor racing (through Renault Sport department), revolutionary designs (for example: Vel Satis, Avantime, Megane) and concepts (namely the Espace, the first monospace to be...
Comment on the article "Can India fly?", from The Economist n°8480, 2006
Thesis - 4 pages - Journalism
"Indian Business has much to celebrate", says the author of the article "can India fly?—now for the hard part", published in the june 3rd 2006 edition of The Economist. India has been recently swept by great optimism, thanks to its phenomenal economic growth. Indian GDP growth hit of 7% in...
Does culture need to be protected from the effects of globalization? An essay with the French example
Thesis - 25 pages - Social, moral & civic education
Today the word « Globalization » is on everybody's lips. From the company who goes abroad because of cheaper costs to the “junky food” that we like to eat, Globalization seems to be the perfect scapegoat for every international phenomenon. Globalization seems to be THE trendy word that...
Implementation of an IT system: Knowledge management perspectives
Thesis - 6 pages - Management
Managing information and knowledge have become the core activity for a number of companies. As Florida (2002) describes in books, the rise of the creative class, companies are now learning organization that need to innovate and create knowledge. Due to globalization companies have to handle more...
International marketing - published: 29/07/2009
Thesis - 5 pages - Services marketing
Internationalization was a restricted enterprise for most of the companies till very recent times. Only big firms could afford to go international for the enormous cost involved in international ventures. However, the process of globalization, and coming in existence of regional and global...
Basic concepts involved in planning the set up of a hotel
Thesis - 17 pages - Business strategy
Till the downfall of the Roman Empire, i.e., about 500 A.D., the inns and taverns were well developed. The churches, monasteries, cathedrals and temples made suitable arrangements for devout traveling taken by the pilgrims. But, the downfall of the Roman Empire created problems, and for several...
An overview of the off shoring concept
Thesis - 9 pages - Business strategy
Mindcrest, a Chicago based legal firm, had younger associates who wanted to do more challenging work rather than doing simple legal work related to research and routine legal affairs like filling of qualified domestic orders. And also clients were not ready to shed $ 200 for such simple work. So...
The failure of the introduction of Wal-Mart in Germany: Analysis and reasons
Thesis - 5 pages - Business strategy
In 1962, Sam Walton opened the first Wal-Mart Store in Rogers, Arkansas, in a rural area. After one year of operation, the store had sales exceeding one million U.S. dollars. With this success, the supermarket chain grew at an increasing pace. In 1967, there were 24 stores in eleven U.S. states...
Markets and international funding
Thesis - 4 pages - Finance
The pioneers of growth in the industrialized world belong to the top economies. Globally, these companies have made their presence felt in developed and developing nations. We deal with the leading countries in the internationalization of trade which is a main source of global growth...
International marketing strategy: Ikea
Case study - 29 pages - Services marketing
This Swedish chain began as the vision of one enterprising young man. As a boy, Ingvar Kamprad used to purchase matches in Stockholm, and sell them to people in his native rural town of Agunnaryd at a discount price. Eventually, he applied this concept from matches to mattresses and home...
Internationalisation process of firms: theories; motives and influencing factors
Essay - 23 pages - Business strategy
In today's world, "globalization" is a very commonly used term but there are many ambiguities with respect to its definition, when the phenomena was born and why is it so important for companies? Although this term is imprecise, literature enables us to define it using two very distinct...
The French motor industry in the world
Essay - 37 pages - Economy general
Since more than half a century, the motor industry has represented, in most of industrialized countries a floret of the industry. In spite of the expansion of the service sector, the French motor industry occupies a very great place in our country. The manpower mass has decreased (in France this...
Danone in India
Case study - 5 pages - Services marketing
Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became...
The Ikea site visit : organisation of Saint Quentin Fallavier platform
Case study - 16 pages - Logistics
IKEA is a privately held international low-cost home-furnishings retailer. It was founded in 1943 in Sweden by Ingvar Kamprad, but is now owned by a Dutch-registered foundation, which is still controlled by the Kamprad family. This foundation, whose offices are in the Netherlands, Sweden and...
Disney, a Global Culture
Case study - 9 pages - Services marketing
In this case study, we will look at the way Walt Disney has developed its business worldwide, the subsequent local reactions, its success and failures and ultimately the relevant modifications essential for the company. We will analyze the Walt Disney business model, and its three international...
E business : Zara
Case study - 9 pages - Economy general
The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current...
Intercultural management: BMW
Case study - 11 pages - Management
In this document, I deal with companies' inter-cultural management processes for which cultural differences have been a barrier or source of competitive advantage, affecting their success in international business environment. In choosing the BMW Company, an international one, we will see that...
International marketing plan: setting up Airwash (Electrolux) in Spain
Case study - 27 pages - Services marketing
Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important...
AB Inbev : international marketing strategy
Case study - 8 pages - Services marketing
One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...
English as a global language : Past, present and future
Essay - 2 pages - Linguistics & languages
Globalization has ushered in an era of global culture and economy. With this increased internationalization, everyone needs a medium of communication. Intercultural transactions can only take place if a common language is used. The English language has become popular as a common language....
Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers
Essay - 4 pages - Services marketing
Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...
Ryanair, a model of competitive advantage?
Case study - 8 pages - Services marketing
Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...
Intercultural management : EADS's merger
Case study - 12 pages - Management
Intercultural management is born from the process of expansion of business areas, or globalization. To expand business activities, companies can not only develop their industry on their own market, they also have to make strategic choices like joint venture, merger, acquisitions, alliances, and...
Human resources in Europe
Essay - 10 pages - Human resources
For the last three decades, the liberalization of the exchanges and the development of the Foreign Direct Investments (FDI) led the globalization of the economy. The flows of the FDI with the amount of 648 billion dollars in 2004 are sixteen times today than at its being in 1950 . The growth of...
Presentation of the IKEA international group
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.
Case study - 7 pages - Services marketing
During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way for Renault to offer a range of...
Veuve Clicquot Ponsardin - When the 'Grande Dame' Enters the Chinese Market
Market study - 22 pages - Services marketing
In France, the famous luxury group LVMH (Louis Vuitton Moet&Hennessy) understood this problem early on in the process. In fact, since the early 90's, the group had begun its internationalization process since the early 90's: it is now a real pioneer in China thanks to its ability to...
