The company EasyGroup
Thesis - 22 pages - Management
Stelios Haji-Ioannou, the "serial entrepreneur", launched EasyJet in March 1995 and in 1998, founded EasyGroup. EasyGroup has the strategy that every company bearing the name "easy" should refocus its activities by reducing costs, and have lower priced products but by keeping a wide margin....
Analysis on the group of JC Decaux SA
Case study - 16 pages - Business strategy
The group JC Decaux invests on an average of about 200 million Euros each year to fund its growth. It is important to note that the investment turns primarily to urban furniture as the detriment of other areas of strategic activity. This seems consistent strategy for several reasons: the group...
Analysis of the structure of the Ups company
Case study - 4 pages - Management
The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...
Recommendation and consistency check - Air France Cargo liner
Case study - 4 pages - Services marketing
It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market, AFC...
Analysis of the Perrier Company (2005)
Case study - 10 pages - Services marketing
For over twenty years, Perrier has retained its position as the world leader in aerated water. Despite great difficulties in the 1990s, following the case of benzene, the company was able to restore the situation in the early 2000s, including the establishment of an effective innovation strategy....
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
"Unmasking Zara!" - Analysis of the sales strategy of the Zara group
Case study - 6 pages - Services marketing
This document is a presentation of the Zara group's strategy through a series of questions and answers that address the company's marketing strategy, sales organization, management of logistic flows, etc. Extract from the document: "The consistency of the marketing mix of Zara is...
The management of the supply chain
Case study - 4 pages - Services marketing
A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of textile products takes...
How does Peugeot build a competitive edge against Chinese and foreign car industry
Thesis - 10 pages - Business strategy
In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...
Siemens analysis: Betting on diversification
Essay - 15 pages - Business strategy
Siemens AG is an electronics and electrical engineering company. The company is an integrated technology company with activities in the fields of industry, energy and healthcare. Siemens operates in six segments: Industry, Energy, Healthcare, and “below the line” segments composed of...
Logistical process of Heineken beer
Case study - 8 pages - Business strategy
In this paper we are discussing about Heineken beer from a logistical aspect. In the first section we deal about beer in general: history, ingredients, brewing and varieties of beer. Then we continue with describing the supply chain of beer which is followed by the comparison of two countries,...
To evaluate the success of the two high end, British high street stores Cos and Reiss's day dress ranges for Autumn/Winter 2011
Case study - 50 pages - Services marketing
There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range, ensuring they are able to maintain a loyal customer while also attracting future consumers and staying...
Management development plan
Case study - 6 pages - Management
Becoming an effective manager is not as simple as it may sound. A position of authority is unlikely to fall into one's lap because he / she desires it. Planning your own development to reach the goals you have set for yourself is the first step in becoming a manager and it does not stop there....
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
Strategic Management: Aramex Company
Case study - 6 pages - Business strategy
The state of endless change in the contemporary business environment mandates organizations to review their strategic approaches to cope with the paced market developments. Bearing in mind the potential of technology-fuelled platform, management should embrace the comprehensive analysis for both...
Sergio Rossi : challenges in the emerging market
Case study - 51 pages - Services marketing
The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's quality...
Volvo's Modern Management
Case study - 9 pages - Management
Volvo Group is a manufacturer that develops trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services. It also provides solutions for financing and services. This international company is not only present in Western Europe...
Communication Competence: The Core
Essay - 3 pages - Journalism
Communication competence is the concept or framework that defines communication as we know it. It covers the all of the bases of communication, from talking to a person individually, to specific cases where logistics and demographics come into play. In order to be able to communicate over...
Wood delivery in forests
Essay - 6 pages - Business strategy
The efforts outlined above are aimed at the optimization of forest production on a sustainable basis. The rationalization of forest harvesting techniques and improvement of wood supply logistics can be implemented relatively quickly (i.e., over a short time span), hence wood delivery is a...
Airline companies strategy and Open Skies Agreement
Thesis - 7 pages - Business strategy
From Icarus to Airbus 380, the dream of the “flying man” seems to be universal. During the 20th century this dream was becoming real through the development of the plane and airline companies which manage it. The rising need to travel has obliged the authorities to regulate this market...
An Irish firm in the Chinese Market
Market study - 9 pages - Business strategy
Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade...
Discuss the link between procurement, sourcing, suppliers, and production strategies in supply chains
Essay - 8 pages - Management
The mission of supply chain management is to have processes integrated between the functions of the firm. Consequently, procurement, production, distribution, and marketing are members of a network. The vision of the supply chain management is to deliver value to customers. Moreover, the...
The A to Z of retail trade: Retail management
Thesis - 28 pages - Management
When man started to cultivate and harvest the land, he would occasionally find himself with a surplus of goods. Once the needs of his family and local community were met, he would attempt to trade his goods for different goods produced elsewhere. Thus markets were formed. These early efforts to...
Overview of supply chain management
Thesis - 7 pages - Management
Supply chain management (SCM) refers to the management of activities that procure raw materials, transform those materials into intermediate goods and final products, and deliver the products through a distribution system to the end-user. There are numerous key factors that play an important role...
Supply chain management, concept and its uses
Tutorials/exercises - 40 pages - Business strategy
Supply Chain Management has dominated our lives, our thinking and our actions for almost half a decade now. From logistics to materials management to supply chain management, the evolution has been slow and stead. The decade of the 90's has been the most turbulent leading to large-scale...
The definition of an e-business strategy: The case of Tubeknit Ltd
Case study - 10 pages - Business strategy
In this assignment, we will go through the concepts of e-business, the transformation of all business processes (organizational units, logistics, R&D, manufacturing, finance and marketing) through the use of Internet technologies and electronic communication. E-commerce will be related as...
Can Tesco expand and succeed in North America?
Case study - 30 pages - Business strategy
In the first part of this report we evaluated Tesco's international expansion to date, taking their main global competitors into consideration. Results showed that Tesco has one main strategy that they use to approach international markets. Although, the company uses a different entry method and...
Promotion of world calling card, sales and brand image of Vodafone
Tutorials/exercises - 38 pages - Services marketing
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison Whampoa undertaking, is one of the leading cellular service providers. Having its services in five continents, Hutch was among the companies that started cellular services in India. Hutch has now spread its wings...
Organization of Renault's supply chain
Thesis - 13 pages - Business strategy
The objective of this study is to develop the international supply chain of Renault, the French car maker. Nevertheless, the diversity of the information and the great number of firms on the market made it difficult for us not to give examples and arguments based on other car makers. Therefore,...
Home depot
Thesis - 17 pages - Services marketing
Home Depot is the largest retailer in the home improvement industry with more than 2,100 stores. The company was started in 1979 by Bernie Marcus and Arthur Blank. Within these stores, they offer a large array of home improvement products. By selling at continually low prices, they are able to...
