Threats and opportunities for public relations in online communities
Essay - 5 pages - Journalism
In 1982, the Chicago senior public relations (PR) consultant Philip Lesly wrote: "You won't be able to practice public relations effectively in the last half of the 1980's with just a local phone, a mimeograph machine and postage stamps, as the pioneers of this field did? (Reilly, 1987)....
FNAC: A successful online business
Case study - 10 pages - Business strategy
Since several years, companies have understood the importance of Internet. Nowadays, Internet takes an important place in our life. Indeed, new technologies modify between the various actors of the professional world (clients, suppliers and the internal working of the company). Companies have...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
Forum-shopping and Amicus
Essay - 2 pages - Business law
The article by Professor's Bjorklund article underlines the complexity encountered by parties with respect to international investment litigation. The factors pertaining to this complexity are multiple and exist at virtually every stage in an investment operation. Among these factors of...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a new link that...
Identity in the Digital Age
Essay - 3 pages - Sociology & social sciences
The interplay among identity, privacy, and authenticity has grown progressively more intricate in the current digital environment. Users can generate and exhibit different facets of their personas on social media platforms, complicating the distinction between their offline and online...
PESTEL Analysis - Zoom
Case study - 4 pages - ICT marketing
Zoom is an American company specialising in telecommunications, mainly offering conference calls, videos, online messaging services and even online group meetings. Its head office is located in California. Its main shareholders are investment funds such as The Vanguard or Morgan...
SWOT Analysis - PayPal
Case study - 5 pages - Digital & e-marketing
Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on...
Can the development of online business activity weaken the influence of organizational culture?
Case study - 4 pages - Management
Organizational cultures have been a popular topic since the advent of the 1980s. At that time, the management literature began to popularise the claim that the ‘excellence' of an organization is seen in the ways by which its members have learned to act and behave. Using the label...
Do online information retrieval systems pose a security threat?
Thesis - 4 pages - Computer science
The search engine's deceptive role of information mining from the crawled web servers has been gravely misunderstood. The general perception of search engine being an information locator is a universal truth. The 24x7 availability of the updated information makes it a potential information search...
Research on techniques for online promotion
Tutorials/exercises - 6 pages - Literature
Being able to choose a research topic presented a special opportunity and also a harrowing realization that being interested in a wide array of topics, narrowing in on one would be a difficult task. I knew that I would have to spend many hours reading about and searching for the information I...
What should advertisers do to make online advertising more engaging to consumers?
Thesis - 3 pages - Management
Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...
Study on the effectiveness of corporate education service with comparison between offline and online education service using SERVQUAL model
Tutorials/exercises - 17 pages - Educational studies
In this research, we empirically evaluate the difference between off-line and on-line corporate education services in terms of their service quality levels. Especially, in order to judge the efficiency and effectiveness of the increasingly popular on-line educational service and to provide a...
Does social media have a good or bad impact on society?
Essay - 2 pages - Sociology & social sciences
In the 21st century, social media is one of the most used technologies in the world. As per Waseem Akram and Kumar, 'A social media is an online platform which people use to build social relation with other people who share career, interest, activities, background or real-life...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Online electronic version on physical book purchase: An analysis on resale and welfare impact
Thesis - 7 pages - Computer science
Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and consumers. Using a...
Online inspection and pattern recognition of Jig bored holes using Mahalanobis Taguchi system
Thesis - 4 pages - Computer science
The functional behavior of mating surfaces is substantially determined by the nature of the dimensional features characterized by the geometrical specifications and metallurgical conditions. High temperature and pressures in the zone of interaction between the mating surfaces leads to heavy...
Report on Market Assessment Survey for Primark
Case study - 2 pages - Fashion and ready to wear marketing
The market on which Primark operates is highly competitive, especially in well-developed countries. The better the economy, the more competitive the market becomes. In order to boost its sales and its image, Primark has to take some important decisions. The aim of this report is to examine the...
Designing online & offline charging framework for IP multimedia subsystem (IMS)
Thesis - 6 pages - Electronics, mechanics, engineering & technology
Mobile Communication service Providers always aim to specify, realize and deploy services as quickly as possible in order to gain a competitive edge in meeting evolving consumer demands. 3GPP introduced their mobile network architecture as IP Multimedia Subsystem (IMS). Real time charging is...
New digital tools for hospitals - CHU Saint-Pierre
Presentation - 12 pages - Medical studies
This presentation gives points as to why hospitals need new digital tools to treat and take care of their patients.
Evolutionary based gender differences in online mate selection
Thesis - 5 pages - Social, moral & civic education
This study was an attempt to determine whether or not men and women still pursue a romantic partner as influenced by evolutionary necessity. Thirty-six personal ads written by 18 men and 18 women ranging in age from 25 years old to 44 years old were read and coded. Results support an...
Presentation of a British city: Leeds
Presentation - 7 pages - World geography
This document contains a presentation of Leeds, a British city. The presentation tackles the geographic location of the city, its historical landmarks, activities, and famous people.
The online dating market
Market study - 7 pages - Services marketing
Dating is a form of human courtship consisting of social activities done by two persons with the aim of each assessing the other's suitability as a partner in an intimate relationship or as a spouse. It is a specialized meeting system where the objective of the meeting, be it live or phone or...
How can the Internet optimize recruitment?
Dissertation - 8 pages - Human resources
Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...
Communication plan for the online broker 'Binckbank.fr'
Case study - 9 pages - Services marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
The necessary evolution of the large retail outlets to face the global rise of e-commerce
Case study - 7 pages - Distribution marketing
When talking about the segmentation of the retail market, we have categories such as supermarkets and hypermarkets, food and beverage stores, cosmetics and personal care stores, electronics and appliance stores, etc. Although the motor vehicle and parts dealers were the leading segment in 2020,...
Cover Letter to Enter a Business Management Bachelor e-Learning Program
Sample letter - 1 pages - Educational studies
This letter is an application to the Business Management Bachelor e-learning program at the University of Essex.
Impact of digital marketing
Dissertation - 4 pages - Digital & e-marketing
In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...
